315 S. Court St.
Crown Point, IN 46307
facebooktwittergoogleinstagram

Call us Now

219-323-3343

  • Home
  • About Us
  • Projects
  • Reviews
  • Blog
  • Careers
  • Contact Us
≡Menu
Search
  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per Click
  • Projects
  • Blog
  • Reviews
  • Careers
  • Contact Us
  • Website design
  • Website development
  • Search Engine optimization
  • Social Mediamarketing
  • Pay Perclick

The Basics of Click-Through Rate and How to Increase It

HomeBlogDigital MarketingThe Basics of Click-Through Rate and How to Increase It
April / 2 / 2019

The Basics of Click-Through Rate and How to Increase It

If your business has invested in any digital marketing services, or if you’ve done some online research regarding the implementation of an online marketing campaign, you’ve probably stumbled across the term “click-through rate” a time or two. However, most people don’t have a developed understanding of what a click-through rate–or CTR–refers to, let alone why it’s important or how to increase it. At NUVEW, we are here to help. Here’s an overview of what you should know about click-through rate and digital marketing–

What Is CTR?

The definition of click-through rate is pretty straightforward: the number of people who actually click an advertisement or a link compared to the number of impressions (the number of people who seek the ad/link). In other words, CTR is the average number of clicks per hundred ad impressions and is expressed as a percentage. Note that CTR measures the immediate response to an advertisement/email/website page/etc., but not the overall effect; if someone saw the ad and then visited the site later, this won’t be reflected as part of the CTR. CTR is a metric used in pay-per-click (PPC) advertisements, email campaigns, and more.

Why Does Click-Through Rate Matter?

CTR is a great metric to provide insight into the effectiveness of a marketing campaign, specifically, an ad that your company is running. If you have an especially low click-through rate, this is an indication that you’re falling short somewhere along the sales funnel, and that your ad could be more effectual than it currently is. Having too high of a CTR can be a negative thing, too, especially if you’re paying for every click, or if you’re driving users to your site but aren’t actually converting those users into sales.

How to Improve CTR

Improving CTR can be an important step if you are running a PPC campaign, and a necessary one if you want to get the most out of your marketing efforts. Some tips for improving CTR include:

  • Choose the right keywords;
  • Write better, original, and more engaging ad copy;
  • Test and retest;
  • Know your audience; and
  • Hire a qualified digital marketing agency.

Connect with NUVEW Today

At NUVEW, we have a team of digital marketing professionals who understand CTR and its relevance in both paid and organic marketing efforts. When you choose our team, we will develop a strategy that’s personalized for your business and designed to attract more customers and improve CTR and conversion rate. To learn more, please send us a message today or call us at 219-323-3343.

facebook twitter

Search Blog

Categories

Article Archive

Search

Categories

  • Attorney Marketing
  • Chicago Events
  • Content Creation
  • Digital Marketing
  • Email Marketing
  • Giveaway
  • Google Reviews
  • Keywords
  • Local Search Engine Optimization (Local SEO)
  • Mobile Marketing
  • Mobile Website Design
  • Online Marketing
  • Pay Per Click (PPC)
  • Responsive Website
  • Scholarship
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Social Media Marketing (SMM)
  • Website Design
  • Website Development

Article Archive

Latest Articles

  • April / 29 / 2022
    Best Ways to Increase Organic Search Traffic 
  • April / 22 / 2022
    5 Ways Digital Marketing Increases Trust with Clients 
  • April / 15 / 2022
    How to Make the Most of Your E-Commerce Efforts

We Can Help
Your Bussiness

We encourage you to take advantage of our no obligation, free consultations in order to determine the right fit for your business’ future goals.

Free Consultation
Previous & Next Post

You May Also Like

Previous Post

March / 26 / 2019

What Is Social Media Marketing?

How does social media marketing work, and why is it important for my business? There are various forms of digital...

Contiue Reading

Next Post

April / 5 / 2019

Word-of-Mouth vs. Digital Marketing – Which Is Better?

Many companies throughout the state of Indiana have been in business for decades, and have been serving customers long before...

Contiue Reading
Get In Touch

Contact Us

Please fill out all fields marked with * and submit the
following form to request your free consultation.
  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per click
  • Reviews
  • Blog
  • Contact Us
logo
315 South Court Street
Crown Point, IN 46307
219-323-3343
facebooktwittergoogleinstagram
logo

NUVEW is independently owned and operated and not a subsidiary or affiliated wholly or in part by any other entity. The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. Testimonials are not a guarantee, warranty, or prediction of what your experience with us will be. By providing certain contact information herein, you are expressly authorizing the recipient of this message to contact you via the methods of communication provided.

NUVEW | Copyright 2022. All Rights Reserved | Terms | Privacy Policy | Accessibility Notice

Step 1 of 2

50%
Do you want to talk to a marketing specialist?(Required)
Enter the information below to speak to a marketing specialist
This field is for validation purposes and should be left unchanged.
Call Now Button