Digital Marketing

Top Trends to Watch in 2018 for Social Media Marketing

Are You Ready for These Social Media Trends?

Another year has come and gone. Now that we’ve rung in 2018, it’s time to start looking ahead at what this New Year will bring. Technology is always evolving, as is the Internet and the ways we use it. Of course, social media is in constant flux and new trends are popping up all the time, including new social media platforms. Social media marketing continues to be an important part of almost all businesses and that means you need to be up to date on the latest trends evolving in the industry. So here are a few things to watch out for in social media marketing in 2018.

Video, Video and More Video

What’s your latest status? Actually, no one really cares too much about that anymore. The fact is, status updates are so 2012. These days, people want to see videos and a lot of them. Whether it’s posting pre-packaged video, live chat or live feed video, your users want to see and not just read about what’s going on. In fact, research shows that 43 percent of people want to see video, while nearly 52 percent of marketing professionals say video has the best ROI of all content.

How Valuable Are Influencers?

Influencers are still a huge part of social media and that trend will continue in 2018. If you can get a influencer in your market or expertise to follow or like you then you will likely see instant results. In fact, expect companies from large to small focus on social media influencers even more this coming year. Here are a couple statistics to back this up. Seventy percent of all teens that subscribe to YouTube actually trust social influencers more than celebrities. Additionally, more than 85 percent of all women use opinions expressed on social media before buying something. The bottom line, social media Influencers count.

Twitter is Lagging Behind

While Twitter obviously remains relevant in the social media industry, its influence is dwindling. Facebook and Instagram are both seeing much better results than Twitter when it comes to marketing. This past year, Facebook, Instagram and LinkedIn all had success generating new followers, while Twitter was far behind the competition. So what will happen in 2018? Most likely, executives at Twitter will implement the necessary changes to make Twitter just as relevant and popular as other social platforms.

Stay Current With the Latest Trends

When you rely on NUVEW to keep your website current with the latest social media marketing trends you won’t get left behind. NUVEW will help you up your social media marketing game and achieve quality results. Please contact us today for help with your social media marketing strategy by clicking here, or by calling 219-227-8558.

How High Is SEO on Your Priority List for 2018?

Time to Grow Your SEO?

It’s a new year and that means its time to take an inventory of your business. That could include several items, such as your goals for the coming year, your current bottom line and your marketing budget. Speaking of marketing budgets, just about every company’s budget includes digital marketing. Digital marketing has many components, and search engine optimization (SEO) is one of the most important. Whether you like it or not if you want to have a meaningful online presence, then you must have an effective SEO campaign.

Making a Push for More SEO in 2018

The reality is, most companies already know this so that shouldn’t come as a surprise. In fact, when it comes to SEO, most companies are making it more of a priority every year. Don’t take our word for it. According to a new research from Reboot, only 61 percent of the nearly 6,400 professionals that participated in the survey believe their marketing strategy is actually working. That same number reported that growing their SEO was their company’s top priority in 2018. That makes it the top priority for the coming year.

SEO Helps Generate More Leads

So why such a big push for more SEO? Those same professionals reported that the biggest challenge they face is generating website traffic and leads. SEO and paid advertising are both important for generating more business, but according to the professionals who responded to this survey, paid advertising is the most “over-rated” marketing tactic available. That means in order to increase traffic and leads, SEO is the key.

Content and Distribution Also Matter

Among the other key findings in the report, Reboot discovered that creating blog content was the second highest priority for 2018, with 53 percent naming this activity as a priority for the coming year. Content distribution came in third with 47 percent; marketing automation was next with 40 percent and interactive content creation with 38 percent. Meantime, in addition to paid advertising (broadcast, outdoor, print), being named as the most over-rated marketing tactic, respondents also named social media organic (13 percent) and paid online advertising (11 percent) as the next most over-rated activities.

Increase Your SEO Efforts Effectively

These numbers serve as even more reinforcement that SEO is still very important to digital marketing, and marketing in general. If you want your company or brand to have a strong online presence then you need to get your SEO strategy right. That’s why it’s a great idea to work with NUVEW. We’ll develop the right SEO campaign for your needs and help increase your traffic and your leads. Please contact us today by clicking here, or by calling us at 219-227-8558.

Which SEO Trends Will Rise to the Top in 2018?

Top SEO Trends to Watch This Year

Much like the changing seasons, trends come and go. Sometimes they show up out of nowhere and disappear just as quickly. The same can be said for SEO trends. Just when you think you have it down, something changes and it turns your SEO world upside down. So how do you keep up with latest trends affecting this extremely important aspect of your marketing efforts? Well, you start by staying in the know. With that in mind, here are some of the SEO trends that are expected to shape the SEO world in 2018.

Expect Search Improvements – search is getting better, including voice search, using the many personal assistants that exist today. Think Siri, Cortana, and Alexa. In 2018, you should expect image and video search to also improve when it comes to SEO. That means search engines are likely to make changes in how they treat these forms of media in an online search environment.

Voice Search Keeps Growing – back to the topic of voice search, expect this tool to continue to rise with so many smart speakers and assistants on the market. As more and more products connect to the Internet, voice search will have an even greater influence on SEO.

Knowledge Graphs Getting More Important – well-designed graphs featuring important information have continued to gain steam online and that trend is expected to continue. In fact, these data graphs could become even more important in the coming year.

Local Results Will Play a Greater Role – local SEO is already important, but expect location to become even more critical this year. That means, hyperlocal results – determining potential customers based on actual close physical proximity – will likely play a huge role in SEO, especially mobile search, in 2018.

Staying Up to Date With the Latest SEO Trends

It’s not always easy to keep up with everything new that’s going on with SEO. Especially, when you have so many other things on your plate. So don’t sweat it. Leave the SEO game to us. We stay on top of all the latest trends and important tools and strategies. When you work with NUVEW you’ll get expert help with your SEO campaign. Don’t get left behind using old SEO tools and strategies. Be sure you’re on top of your SEO game. Just call us today for help with your SEO at 219-227-8558, or click here to contact us online.