Digital Marketing

Strike The Best Work, Life Balance As A Small Business Owner

How to Keep the Best Life Balance As A Small Business Owner

While everyone strives to keep family and work as separate as possible, entrepreneurs are especially vulnerable to falling into an almost constant flow of work. Owning a small business takes a lot of time, effort, passion, and hard work and this can translate into too many hours of working “off the clock.”

There are ways to help keep your family happy while balancing the demands of being an entrepreneur.

Communicate. Make sure to discuss with your family the basics of what is going on at your business. Maybe it’s your busy season or you are on deadline. If your family is in the know, they will be better able to handle the long hours and during-dinner phone calls. On the flip side, make sure your employees understand when you are off and who to contact instead of you for help.

Schedule. Quality time with your family should be on your calendar. Family events should be no different than business meetings. Both should be planned and should not be interrupted by the other.

Delegate. A benchmark of being an entrepreneur is often having a say in everything about the business. While you should be aware of what is going on every day, you also need to hire, train and trust employees that will keep your business running smoothly while you are away.

Shut down. While it’s good to stay connected to your employees and business, you need to have boundaries. This may be turning off your phone during dinner, your kids’ sporting events, vacations or at a certain time every night.

Focus. Whatever you are working on – whether it’s work or play – make sure you are concentrating on the task at hand. The more focused you are on your current effort, the sooner you can wrap it up and move on to what’s next. Plus, your family will be happier if you are immersed in your time with them and not jumping at every beep your phone makes.

Prioritize. There may be days that you won’t get everything done on your to-do list. Making sure you know what is most important on both the family and work sides will allow for a sense of accomplishment on what gets done and the ability to let go of what didn’t as there’s always tomorrow.

Our Team Can Be Part Of Your Team

We can be the trusted professionals for your website and social media needs. At NUVEW, we offer such services as website development, website design, search engine optimization and social media management.  Our skilled crew can help you work toward your goals and ease some of the stress of running your business. We can be your web solution experts!

Connect With Us For A Web Site Plan

As small business owners ourselves, we understand wanting to have a flourishing business as well as a happy family. Contact us today to discuss how we can help you keep your work, life balance by allowing us to manage some of your marketing. Reach us by phone at 219-323-3343 or connect with us online.

How To Keep Clear Lines In Your Social Media Lives

Determining Boundaries for Personal and Business Social Media Presence

Entrepreneurs are the faces of their businesses and are encouraged to strengthen personal connections to create leads and sales. But when it comes to social media, how much is too much? What is OK to share on your own personal accounts? What personal items can be shared on your business’s social media?

While your decision on what to share and not to share comes down to personal preferences, there are some things to keep in mind to avoid blurred lines between personal and business.

It’s there forever. That old adage that you tell your kids to keep them safe online also applies to you and your social media accounts. Think before you post and make sure it’s appropriate. Even items on your personal page can get shared and end up being seen by more people than you expect.

It strikes a balance. Separating personal and business online identities allows for stronger boundaries between your work and play. While you will have to go between accounts, you won’t be bombarded with work stuff on the weekends and personal stuff during the weekday when you need to get stuff done.

It’s not about getting personal. Depending on your type of business, you can strike the right chord of bringing your own unique perspective to your business online identity without crossing a line. Show your human side but keep too many personal details out of your business posts.

It’s about engagement. While time-saving scheduling tools and apps can have a place in your social media strategy, you don’t want to appear too automated and robotic. The whole point of social media is to be engaging and it will be obvious to your followers if people aren’t driving your social media accounts.

It’s about an audience. Keeping personal and business social media accounts separate makes sense when you consider targeted audiences. Do your family and friends want to be bombarded with business news or keep up with how your kids are doing? By having distinct identities, you can ensure that whichever audience you are connecting with, you will be sharing information that is applicable and welcomed by each audience.

It provides an analytical view. You can measure posts’ success and audience engagement by utilizing a business social media account to track performance through each social media tool’s analytical offerings. This can help you make decisions on what works and what doesn’t to boost your social media strategy.

Social Media Management For Your Company

Are you ready to implement a social media plan but don’t know where to begin? At NUVEW, we have the managers who can keep your social media accounts relevant and trending. Our staff of professionals understands the importance of social media accounts as a vital marketing tool. Contact us today to discuss a social media strategy by phone at 219-323-3343 or connect with us online.

Blogging Benefits For Your Small Business

Consistent and creative blogs on your website can really boost your online presence! Content creation in a blog format can drive your business’ search engine traffic, branding and social media platforms in the right direction.

What Can You Expect From Blogs?

Blogs can serve as a vital business tool on many levels – that is why we recommend you add this important section to your website.

Check out some of the reasons why you should add a blog to your site:

Build up search engine traffic. Having regular content added to your website allows for visibility through search engines.

Putting a face on it. Blogs can bring a personal touch to your business by connecting with potential clients on a more one-on-one level. You and your team can share your passion through the unique voice of a blog.

Backing up social media. Posting relevant and exclusive content is key for engaging social media accounts. By sharing blog posts on Facebook and Twitter, you can not only share your expertise but also drive traffic to your website.

Become an expert. Producing professional and industry-specific content can elevate your expertise and spotlight why you and your crew are leaders in your world.

Share your passion. You are an entrepreneur because you love you what you do! Blogs provide a path for you to bring your industry out into the world. When you share information and insights, you can expect to create stronger connections with your community.

Control coverage. Blogging is your platform to share your company’s news and insights. You don’t have to rely on media outlets to publish your anniversary, awards or employee news when you have your own outlet for these stories.

Start a discussion. Putting your business out there through blogs indicates you are ready and willing to have a conversation and are open to questions and input from customers.

Stay fresh. Search engines enjoy seeing new content added to websites and can offer better visibility to these types of websites. Links within blogs also can help generate page visibility and a better online presence.

Create a community. A well-written and professionally executed blog section of your company’s website can be the starting point for launching your own network and community. If you can create interesting material, your readers will share it and spark a new link to new people.

Help For Your Blogging Strategy

At NUVEW, we have a team of experts ready to pen your company’s blog routinely to keep your website remain current and tops in search engine optimization. We understand you have time constraints as an entrepreneur and can take this off of your plate. We generate blogs for local companies across the region and have the know-how and skills to improve your online presence. Contact us today to discuss a blogging plan by phone at 219-323-3343 or connect with us online.