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Category: Digital Marketing

Category: Digital Marketing

Whether you’re the owner of a startup business that’s just getting its foot in the door, figuratively speaking, or a well-established business in Indiana, having a digital marketing strategy in place and investing in your digital marketing

If you’re unfamiliar with content marketing, then you probably are equally as unfamiliar with the term “CTA,” or call to action. CTAs are found all over the digital marketing world and are part of all persuasive writings

4 Rules for Effective CTAs

September / 10 / 2019

The process of marketing to consumers in a digital way is constantly changing, in large part because technology is constantly evolving. While website content used to primarily be text, blogs, and perhaps an image or two, today,

The primary goal of any business in Indiana is to increase its profits. But doing this takes hard work, and most successful business owners will tell you that earning customer trust is a huge part of making

Small businesses in Indiana may be niche, local, and customer-focused (all things that can help earn brand trust and recognition), but the truth of it is that no matter how great your small business is, you’re still

As defined by Wordstream, conversion rate is the percentage of visitors to your site who complete a desired goal. The higher the conversion rate, the better; conversion rate is indicative of users doing what you want, moving

What Is Conversion Rate?

August / 6 / 2019

Keeping track of various marketing metrics is an important element of maintaining a successful website and business. But as someone who’s not an expert in marketing, you may have no idea what metrics you should be paying

What Is Bounce Rate?

July / 30 / 2019

As a business owner in Indiana, you’re tasked with running your company, which includes continually marketing to new customers. Marketing has changed a lot over the past decade; today, most marketing is done online instead of via

Rather than just targeting potential customers at random, putting whatever content you create out into the digital world without giving much thought to for whom it’s intended, personalizing your marketing approach can have a positive effect on

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