Digital Marketing

Tight Budget? You Can Still Afford SEO

Doing SEO With a Minimal Budget

As you likely already know, you can’t overlook SEO. If you plan to have a strong online presence then you have to do it. There are so many aspects to SEO and industry trends are always changing. For some businesses, keeping up with the latest SEO trends is very difficult. For other companies, trying to fit the right amount of SEO into a tight budget can be a challenge. However, even if your SEO budget is limited, you can still get valuable returns if you do it right.

SEO Strategies on a Budget

Of course, every company is different and no two budgets are likely the same, especially when it comes to marketing. So which things should you focus on, even if you have a tight SEO budget?

Location Specific local SEO is a great way to do SEO on a budget. Focusing specifically on the customers closest to you is much more effective than trying to get attention from a broad audience. A good way to do this is to use Google My Business, formerly known as Google Places. It’s important to include specific and relevant information on this page. Include the right keywords and an accurate description of your services or products. Include your hours and relevant images, as well.

The Right Keywords – there are hundreds of keywords to choose from. If your budget is limited then you should focus on long-tail keywords. These are typically specific phrases that your desired customers would be using to search. They can also be location specific. These keywords are easier on your budget because chances are they are less competitive than generic keywords that everyone is fighting for. They also help you reach the exact audience you’re looking for, meaning leads are more likely to become a conversion.

Fresh Content – no matter how limited your SEO budget might be, there’s nothing more effective than fresh, relevant content. Publish content as often as you can, as long as it’s quality content. This is not only useful to your users, but it helps you with the search engine rankings.

Boost Your SEO With NUVEW

At NUVEW we offer quality SEO strategies at competitive prices. We also make sure you get every penny’s worth. We know how important the right SEO plan is to your business. We make sure you get the results you seek. Please contact us today and see how we can help you boost your SEO. We offer different plans for different budgets, so contact us today to see how we can help you. Just call us at 219-323-3343, or get in touch with us online by clicking here.

New Local Services Ads from Google

Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service Ads (formerly named Home Service Ads). Now, this is a separate feature from AdWords and Pay-Per-Click campaigns where potential customers will contact you, and your leads can be managed directly through the app.  (Android and iOS compatible)

What are Local Service Ads?

Simply put, a better way to advertise your local service. Clients no longer have to scroll through pages of a Google Search. The Local Service Ad is at the top of a Google Search. You click on the text ‘50+ garage door services in Atlanta’ to expand the page. All the participating local services will be listed. There is also drop-down menu for specific services and a zip code search.

The potential client can then call or send a message by clicking on the ad.  With the Local Services app, businesses can quickly reply to messages and manage clients. It is important to respond immediately.

How to start advertising with a Local Service Ad?

Your business must be approved by Google. First, apply with Google to begin the verification process.  This includes insurance and licensing requirements. Employees are also required to go through a background check. Because of the process, don’t expect your ad to be approved overnight. The Google Guarantee badge is given when the company is approved. Only certain services can be advertised with Local Service Ads.

What Services?

Locksmiths, plumbers, electricians, HVAC, and garage door services

Are Local Service Ads in NWI?

Local Service Ads are only available in these major cities:

  • Atlanta, GA
  • Boston, MA
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, CA
  • Miami, FL
  • New York, NY
  • Philadelphia, PA
  • Phoenix, AZ
  • Seattle, WA
  • Washington, D.C.

What is the cost?

Cost is based on location, service, and lead type. You pay when a potential client calls or sends a message. If a lead is not legitimate, you can submit a dispute with Google to get your money back. A weekly budget is set according to the number of leads you want. Your budget can be easily tracked and managed in the app.

Why should you use Local Service Ads?

  • Your company is at the top of the Google Search page
  • You only pay for leads related to your service
  • Easy way to build the Google Guarantee
  • Convenient use for you with the app to manage and reply to customers
  • Direct communication with potential clients

What can NUVEW do to help you?

Do you want to advertise on Google? This feature is not yet available in NWI area, but here at NUVEW we stay current with Google updates. Other than organic searches, Pay-Per-Click and Google AdWords are the ways to offer your service on Google. If you are interested in increasing your advertising with Local SEO or PPC, contact us today. Call us at 219-227-8558, or click here to reach us online.

Page Speed Will Now Count Even More on Mobile Search

Google Is Watching Your Mobile Page Speed Closely

You knew it had to be just a matter of time. Our world has gone mobile and everyone likes things at light speed. With so much information available and so many choices at our fingerprints, most people just don’t have the patience to wait for slow websites. So with that in mind, it really comes as no surprise that Google is taking a big interest in page speed.

Responsive, Close By, and Fast

The search engine giant has already made responsiveness, or how mobile-friendly a site is, a key factor in search engine results. Location is also a huge factor. But that’s not enough for mobile users. When people perform a mobile search they not only want to find the closest results with a mobile-friendly design, but they also want that information fast. That’s because they’re often looking for something in the very moment they want to buy it. They don’t want to wait to find the information they seek.

Page Speed Counts More

To that end, Google recently announced an enhanced PageSpeed Insights tool. This tool will help web owners to optimize how quickly their pages load. That’s great news for website owners. However, it’s also important that web owners use this tool because Google also just announced that loading speed will be an important factor in mobile search results. This July, the search engine king will change the way it prioritizes mobile pages in its rankings. Page loading speed will now carry more weight in the rankings.

Relevant Content Still Counts the Most

However, don’t get caught thinking that speed is everything. Although page loading speed will be given more emphasis, Google noted that pages with the most relevant content, according to the search, will still be given higher rankings than pages with less relevant content, even if they load faster. So, although the so-called “Speed Update” is important, you still have to provide quality content in order to score well in the rankings.

NUVEW Keeps Your Rankings High

When you work with NUVEW you can be sure that we are up to date with the latest Google priorities. Therefore, we’re prepared to help you stay on top of the rankings. Our SEO experts understand all the important factors that affect search engine rankings. And our web designers ensure that your mobile loading speed is optimized for the best results. Please contact us today to make sure your page speed is up to snuff. Click here or call us at 219-323-3343.