Digital Marketing

How to Convert Leads into Sales

As a business operating in your local community, one of your top priorities is to convert more leads into sales, thereby increasing your profit margins. But while maximizing conversions may seem easy in theory–offer a great product, engage your customer, make an ask, and voila!–it’s not always that simple. If you have a website, and even a skeleton of a content marketing strategy in place, then knowing what steps you can take to convert more leads into sales is critical. Here are some tips you can start implementing today–

Use Social Media (Especially Platforms Your Competitors Aren’t Using)

One way that you can reach more customers and increase your growth is to start using social media. If you’re already on some social media sites–the big ones are Facebook and Twitter–then consider expanding to social media platforms that your competitors aren’t using. One key to doing this successfully is to try to find a social media site that’s relevant to your target audience. For example, if you sell crafts or artwork, a site like Pinterest might be appropriate. If you’re in the pet care business, a site like Catster or Dogster might be ideal.

Do a Giveaway

Another way to both attract customers and increase your fan base and encourage people to transform from a lead to a sale is to offer a giveaway or some sort of freebie. Crazyegg.com suggests a social media giveaway coupled with a reward for people who share the advertised giveaway with their friends. Another option is throwing in something special–like a free tote–with every purchase that a customer makes.

Ask Your Customers Questions

A lot of companies are so preoccupied with providing their customers with information that they completely forget about the value of getting customer feedback. If you truly want to engage your customer and give them what they want–thereby increasing your conversion rate–you need to ask your leads questions. This can be as simple as asking what your lead is looking for in a product or sending a follow-up email saying something to the effect of, “We noticed you looked at the xyz product. Have you made a decision?”

Work with a Great Content Marketing Company

Finally, if you’re not already partnering with an experienced content marketing company, doing so may make a significant difference in your conversion rate. At NUVEW, we offer website design and development services, local SEO services, social media services, and content creation services. To learn more about how we can help you get more sales and fuel business growth, reach out to us today at 219-323-3343 or send us a message directly.

5 Features of a Great Website

Marketing one’s business today starts with a great website. Indeed, in the digital age, a large percentage of consumers use web-based information to make purchasing decisions, and many make those purchases online through a company’s website. Which means that in order to attract more leads and convert those leads into sales, a well-designed website is non-negotiable. Here are five features of a great website that your company should surely incorporate:

  1. 1. Relevance

One of the most important elements of a good website is that its content is relevant. Don’t include website content that isn’t pertinent to what your customer is looking for. With that in mind, frequently updating your website with fresh, original, and relevant content can help to establish your company as an authority in your industry, attracting more customers.

  1. 2. Performance

Website performance is a broad category that incorporates numerous elements of functionality, including load time and speed. Essentially, you want your website to perform well; the last thing that you want is for a customer to attempt to make a purchase only to become frustrated by an inability to locate their shopping cart, or for your website to crash mid-buy.

  1. 3. Easy-to-Locate Critical Information

Your website must contain certain critical information, and this information must be easy for the user to access. Depending upon your business type, some of this information might include:

  • Your company’s “About Us” page;
  • A list of services and products;
  • Pricing information; and
  • Contact information.

When a user visits your company, they are most often trying to find out a) about your product or services or b) how to get in touch with you. Make sure this information is findable.

     4. Clean and Attractive Design

There’s nothing worse than clicking on a company’s website only to immediately be overwhelmed by a deluge of images, funky texts, colors, and words upon words of information. Your website should be easy on the eyes, incorporate images as appropriate, and contain succinct content that doesn’t overwhelm the user. Remember that when it comes to website design, sometimes less is more.

  1. 5. An Ask

Finally, remember that your website should ask the user to do something. This is not only a way to engage the user, but also an important element in making a sale. The ask can be anything, from “buy now” to “contact us today” to “learn more” and more.

NUVEW Can Help

At NUVEW, we are experts in website design and content marketing, and understand the best strategies for attracting more customers and supporting business growth. For a consultation with our team about your web design and marketing needs, please call us today at 219-323-3343 or send us a message directly. We love helping local businesses succeed!

Basic Elements of a Successful Content Marketing Strategy

 

If you want to be competitive in 2019, your company has to have a website and that website must be governed by an effective content marketing strategy. Unfortunately, too many business owners think that putting up a website and keeping a blog is enough; however, a successful content marketing strategy is much more multifaceted than that and often takes the help of a professional to perfect. If you’re looking for ways to improve your content marketing approach, our team at NUVEW can help. Some of the most basic elements that we believe are critical to a thriving content marketing plan include–

Define Target Market

Before you even start designing your website, and certainly before you put any content on it, you must define your target market. Essentially, this is the process of identifying who your potential customer is, including how old they are, where they live, their gender, their income level or profession, their socioeconomic status, and even their likes and dislikes. Until you truly understand your target customer, you cannot create a marketing strategy that is designed to attract that customer.

Content Is King, and Consistency is Queen

Sure, the saying that “content is king” may be a little dated, but it’s just as true in 2019 as it’s ever been. The idea behind this phrase is that the content that you post on your website will (hopefully) make a significant impression on your customer, and therefore the content that you post must be engaging, informative, authoritative, and original. And not only that, but you must post consistently. This means that your website cannot have the same content on it for too long, or go for too many days without an update.

Your Brand Must Tell a Story

You’ve already identified your target customer; now it’s time to figure out your message and what exactly it is you have to say and offer. Remember that it’s not just about focusing on the how of your product or service, but the why. Why is your company unique? Why should a customer choose you over the other guy?

The why behind your brand needs to be told through a story, and your brand’s story needs to be reiterated in every piece of content that you post, whether that’s a blog on your website, a blurb on social media, or the background image on one of your landing pages.

NUVEW Can Help

The above are just a few of the most basics elements of a successful content marketing strategy, but the list above is by no means inclusive. At NUVEW, we have a team of content marketing specialists who are passionate about helping businesses like yours grow. Call us today to learn more about our website design and marketing services, or send us a message at your convenience.