Small businesses in Indiana may be niche, local, and customer-focused (all things that can help earn brand trust and recognition), but the truth of it is that no matter how great your small business is, you’re still
As defined by Wordstream, conversion rate is the percentage of visitors to your site who complete a desired goal. The higher the conversion rate, the better; conversion rate is indicative of users doing what you want, moving
Keeping track of various marketing metrics is an important element of maintaining a successful website and business. But as someone who’s not an expert in marketing, you may have no idea what metrics you should be paying
As a business owner in Indiana, you’re tasked with running your company, which includes continually marketing to new customers. Marketing has changed a lot over the past decade; today, most marketing is done online instead of via
Rather than just targeting potential customers at random, putting whatever content you create out into the digital world without giving much thought to for whom it’s intended, personalizing your marketing approach can have a positive effect on
Your primary goal is to drive the maximum number of visitors to your website, and then convert those leads into sales, right? Surely, you’ve been brainstorming about the various ways to do exactly that, from enhancing the
Referring to electronic commerce, e-commerce is a reference to the buying and selling of goods through an online platform rather than in an actual physical location, such as a store. Today, e-commerce is all around us; to
If your business is attempting to improve its digital presence with smart online marketing, you’ve probably heard about the call to action, often referred to as a CTA. The call to action is one of the most
Most businesses aren’t overly focused on their marketing efforts; instead, they are committed to providing a great product or service and ensuring customer satisfaction. But doing good business only goes so far in today’s digital marketing age.
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