A few months ago, we published a blog post about the importance of infographics--which are graphical representations of data or information--for your website. What we failed to talk about, though, is the importance of graphics overall, and
As a business owner who maintains a website, you have probably heard a lot about the importance of posting content on a regular basis. As you consider the types of content that you can post, ranging from
Did you know that keeping a blog is one of the most effective marketing tactics that your business can engage in? To be sure, SEOtribunal.com reports that companies that blog receive 97 percent more links to their
As a business owner in Indiana, making new customer connections wherever possible in order to increase your profits and your impact should be something that you’re constantly focusing on. One of the tools that you have available
Whether you’re the owner of a startup business that’s just getting its foot in the door, figuratively speaking, or a well-established business in Indiana, having a digital marketing strategy in place and investing in your digital marketing
If you’re unfamiliar with content marketing, then you probably are equally as unfamiliar with the term “CTA,” or call to action. CTAs are found all over the digital marketing world and are part of all persuasive writings
The process of marketing to consumers in a digital way is constantly changing, in large part because technology is constantly evolving. While website content used to primarily be text, blogs, and perhaps an image or two, today,
The primary goal of any business in Indiana is to increase its profits. But doing this takes hard work, and most successful business owners will tell you that earning customer trust is a huge part of making
Small businesses in Indiana may be niche, local, and customer-focused (all things that can help earn brand trust and recognition), but the truth of it is that no matter how great your small business is, you’re still
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