Marketing one’s business today starts with a great website. Indeed, in the digital age, a large percentage of consumers use web-based information to make purchasing decisions, and many make those purchases online through a company’s website. Which means that in order to attract more leads and convert those leads into sales, a well-designed website is non-negotiable. Here are five features of a great website that your company should surely incorporate:
One of the most important elements of a good website is that its content is relevant. Don’t include website content that isn’t pertinent to what your customer is looking for. With that in mind, frequently updating your website with fresh, original, and relevant content can help to establish your company as an authority in your industry, attracting more customers.
Website performance is a broad category that incorporates numerous elements of functionality, including load time and speed. Essentially, you want your website to perform well; the last thing that you want is for a customer to attempt to make a purchase only to become frustrated by an inability to locate their shopping cart, or for your website to crash mid-buy.
3. Easy-to-Locate Critical Information
Your website must contain certain critical information, and this information must be easy for the user to access. Depending upon your business type, some of this information might include:
- Your company’s “About Us” page;
- A list of services and products;
- Pricing information; and
- Contact information.
When a user visits your company, they are most often trying to find out a) about your product or services or b) how to get in touch with you. Make sure this information is findable.
4. Clean and Attractive Design
There’s nothing worse than clicking on a company’s website only to immediately be overwhelmed by a deluge of images, funky texts, colors, and words upon words of information. Your website should be easy on the eyes, incorporate images as appropriate, and contain succinct content that doesn’t overwhelm the user. Remember that when it comes to website design, sometimes less is more.
5. An Ask
Finally, remember that your website should ask the user to do something. This is not only a way to engage the user, but also an important element in making a sale. The ask can be anything, from “buy now” to “contact us today” to “learn more” and more.
NUVEW Can Help
At NUVEW, we are experts in website design and content marketing, and understand the best strategies for attracting more customers and supporting business growth. For a consultation with our team about your web design and marketing needs, please call us today at 219-323-3343 or send us a message directly. We love helping local businesses succeed!
If you want to be competitive in 2019, your company has to have a website and that website must be governed by an effective content marketing strategy. Unfortunately, too many business owners think that putting up a website and keeping a blog is enough; however, a successful content marketing strategy is much more multifaceted than that and often takes the help of a professional to perfect. If you’re looking for ways to improve your content marketing approach, our team at NUVEW can help. Some of the most basic elements that we believe are critical to a thriving content marketing plan include–
Define Target Market
Before you even start designing your website, and certainly before you put any content on it, you must define your target market. Essentially, this is the process of identifying who your potential customer is, including how old they are, where they live, their gender, their income level or profession, their socioeconomic status, and even their likes and dislikes. Until you truly understand your target customer, you cannot create a marketing strategy that is designed to attract that customer.
Content Is King, and Consistency is Queen
Sure, the saying that “content is king” may be a little dated, but it’s just as true in 2019 as it’s ever been. The idea behind this phrase is that the content that you post on your website will (hopefully) make a significant impression on your customer, and therefore the content that you post must be engaging, informative, authoritative, and original. And not only that, but you must post consistently. This means that your website cannot have the same content on it for too long, or go for too many days without an update.
Your Brand Must Tell a Story
You’ve already identified your target customer; now it’s time to figure out your message and what exactly it is you have to say and offer. Remember that it’s not just about focusing on the how of your product or service, but the why. Why is your company unique? Why should a customer choose you over the other guy?
The why behind your brand needs to be told through a story, and your brand’s story needs to be reiterated in every piece of content that you post, whether that’s a blog on your website, a blurb on social media, or the background image on one of your landing pages.
NUVEW Can Help
The above are just a few of the most basics elements of a successful content marketing strategy, but the list above is by no means inclusive. At NUVEW, we have a team of content marketing specialists who are passionate about helping businesses like yours grow. Call us today to learn more about our website design and marketing services, or send us a message at your convenience.