Professional Web Design Matters
There are many ways to tackle web design, but no matter what kind of business you run your website is an integral part of your success. Whether your company is large or small, it’s always a good move to invest in professional web design. But maybe you’re still not sold on the idea. Perhaps others have told you that investing in web design is overrated and not really that necessary. Maybe you think just any old web design will do. But the fact is professional web design matters and it’s vital to get it right. Here are some of the top reasons why.
Saves Time and Money – while it might be an expensive upfront cost, a professional website can help you save both time and money in the long run. Whenever your marketing platform changes it’s much easier and less expensive to update your website rather than pay for new brochures, templates and paid advertisements. You can also easily manage your digital marketing campaigns much easier and you can reach more people quicker. Trying to do all this without a website, or with an unprofessional website will only hurt your business.
It’s a Marketing Tool – perhaps the most important aspect of a professional website is that it allows you to market your business effectively. Consumers will almost always seek to learn more about a product online before they ever purchase it, whether online or in the store. The content and information on your website, including feedback from other customers, can play a huge role in how well your product or service does. You can keep your customers up to date with new products easily, as well.
Fuels Business Growth – another huge advantage of having a professional website is the fact that it can constantly fuel business growth. Just think of the possibilities. You might not work 24/7 but your website does. It allows you to reach customers anytime and anywhere, which is a huge boost for business. Even when you’re sitting at home watching TV, your customers can place orders and engage with your business.
Building Your Brand – these days it’s almost impossible to be successful without a website. In most cases, customers and other businesses won’t take you serious if you don’t have a website. On the other hand, a professional web design can help you establish your brand and build your business.
Increased Customer Service – one of the best ways to improve customer service, especially in the digital world we live in, is through your website. You can use your website to speak to your customers and deliver the right messages at the right time. A professionally designed website allows you to take care of customer relations and answer customers’ questions and problems, as well as deal with other issues they might have, like returns.
You Can’t Afford Not to Go With a Pro
The bottom line is your website plays a key role in the success of your company. You can’t afford to have an ugly or dysfunctional website and expect to find and retain new customers. The best way to get a professional looking and well functioning website is to hire the right web design team. Please contact NUVEW today to get a high quality website made with the right design for your business goals. Just call us at 219-227-8558 or click here to contact us online.
Does Your Web Design Work?
Have you taken a close look at your website lately? What do you see? Is your design working? Does it jump out at you, or is it just kind of there? Does it make you want to come back or leave you wishing your site looked like some other site you recently visited? The fact is your design is vital to your website’s success. Even though functionality is important, if people don’t find your site attractive or interesting looking, they are less likely to stick around.
Keep it Simple
So how do you know which features are most important for your web design? The number one factor is simplicity. People tend to bounce quickly from websites that are cluttered or clumsy. On the other hand, sites that are minimal and clean are the most pleasing. Therefore, you need to design your site with simplicity in mind and avoid too much clutter. You still need to give visitors the information they’re looking for, but you want to keep it as clean as possible. Here’s what you need to focus on to accomplish that:
What, Why & Where – make sure your design includes the three W’s. Clearly tell visitors what you are selling, why they should care and where they need to go to engage. Having these three things is the most important factor in conversions.
Make it Visual – content is important, but too many words will make a website look too cluttered, which turn users off. Photos are always a good idea, but make sure they are quality images and big enough to really appreciate.
No Carousels – carousels or sliders are not a good idea for a business website, because they don’t leave users enough time to focus on the message and often users leave the page before seeing all the slides.
Listen to the Designer – many websites don’t look good but it’s not the designers’ fault. Too often, the person in charge calls the shots and doesn’t heed the advice of the designer, which ultimately can lead to a poor design. So listen to design experts. They know what they’re doing.
Think Scientifically – the fact is there are no one-size-fits-all rules to web design. Some things work great for some sites and not at all for others. The key is using the right scientific measures to determine how your users will react to your design elements and changes.
Web Design Is Vital
There are countless different web design possibilities to choose from, but of course, some are better than others. Like it or not, your web design does matter. So if you want help creating a website that meets the above criteria then please contact NUVEW today for help. We’ll find the right design for your needs and help your website attract more visitors. Don’t leave your web design to chance. Contact us today for experienced website designers that will find the right solution for you. Click here or call us at 219-227-8558.