If your business needs a website--which it does if it wants to be able to reach as many people as possible--then you have a few options. You could use a free template, you could try to build
Digital marketers should be tracking and measuring the success of their digital marketing campaigns--the best way to do this is through monitoring digital marketing KPIs, or key performance indicators. Whether you’re running your own marketing campaign or
When most business owners think of the Americans with Disabilities Act (ADA) and ADA compliance, they think about making sure that their physical property is accessible to those who may have a disability. For example, a business
For businesses, there are multiple different options for cultivating customers, building one’s brand, and increasing sales. In 2020, most of these options involve sound practices relevant to a business’s digital marketing approach. One of the most important
Business owners who know that having an online presence is important, but aren’t well-versed in how to create such a presence, may be tempted to develop a Facebook business page. While a Facebook business page is a
Once you’ve designed your website and have it up and running, your job’s not done - you need to make sure that your website is actually effective. One way to improve the effectiveness of a website is
If you’re a small business owner in Indiana, then maintaining a website is an important part of your marketing efforts. Most consumers today use the internet to learn about and compare businesses, and to ultimately make purchasing
Your business’s website is one of its most powerful--if not the most powerful--marketing tools. With your website, you can share information about your business and your products and services, provide updates, establish yourself as an authority in
When your business designed its first website--which may still be the website you’re using today--was font something you thought much about? The answer is, most likely, “no.” Indeed, most people don’t think about font or typography at
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