Giving your business a facelift doesn’t necessarily have to mean changing your products or services, restructuring, or changing leadership roles; it could just mean rebranding. Rebranding can have many benefits, but it can also be risky if
As your business moves into the new year, it may be time to update your website. Indeed, while adding new content to a website on a regular basis is always a good idea, if your website is
A few months ago, we published a blog post about the importance of infographics--which are graphical representations of data or information--for your website. What we failed to talk about, though, is the importance of graphics overall, and
A landing page is the first page that a customer lands on when visiting your site. While typically thought of as a homepage, a landing page could also be a services page, contact page, or another important
The primary goal of any business in Indiana is to increase its profits. But doing this takes hard work, and most successful business owners will tell you that earning customer trust is a huge part of making
Small businesses in Indiana may be niche, local, and customer-focused (all things that can help earn brand trust and recognition), but the truth of it is that no matter how great your small business is, you’re still
As the owner of a business in Indiana, you may think that when it comes to marketing for your business, merely having a website is enough. However, this couldn’t be further from the truth. While having a
Keeping track of various marketing metrics is an important element of maintaining a successful website and business. But as someone who’s not an expert in marketing, you may have no idea what metrics you should be paying
Your primary goal is to drive the maximum number of visitors to your website, and then convert those leads into sales, right? Surely, you’ve been brainstorming about the various ways to do exactly that, from enhancing the
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