Website Design

Determining When Your Website is in Need of an Update

Your Company’s Website

Let’s take a minute to look at your website. Does the design still meet your needs? Is it easy for your clients to use? When did you introduce it for the world to see? If it is over five years old, then it’s time for a website redesign. It is an investment worth making because every day more and more people are using the internet to purchase goods and services. Don’t be left in the cold — update your website today.

Current Website Design Fundamentals

Technology moves fast and with it brings change. In the old days if customers needed something you had to offer and your site moved very slow, they would wait — not anymore, now they go right to your competitor. Also, your site needs to be mobile ready. At NUVEW, we stay current with technology and can help you update your site. There are other fundamentals that are necessary for your website to be successful, such as social media and security.

Here are the design fundamentals:

  • Fast Loading — Your site needs quick loading times for all users on all devices. There are programs you can use to see your website speed.
  • Mobile Ready — Just about everyone in American has a smartphone. Your site needs to feature a mobile-friendly design so your customers can use your site when they use their phone to search.
  • Tracking Enabled — The only way you can tell if your website is doing what it should is by using Analytics. Your web design must have the functionality to mark critical indicators such as traffic, goals, and conversions.
  • Impactful SEO  — SEO is mandatory and what it does is it helps your website move up the ranks and onto the first page of Google Search.
  • Enabled CMS — Include a back-end Content Management System in your web design so your clients can respond to you! People like to comment.
  • Conversion Optimized — Campaign landing pages keep users moving through your site and will direct them to schedule an appointment, request a product demonstration, and even make a purchase.
  • Email Marketing — Everyone still uses email to communicate. Please make sure your email link is on your website and check it often.
  • Social Media — Make sure your social media accounts are linked on your website. Your clients will then have the opportunity to connect with you on your social media accounts.
  • Strong Security — Security is super important. Your web design should include basic security and privacy protocols to protect client and user data.

Contact NUVEW for Website Redesign

NUVEW has transformed numerous websites over the years. We understand how technology prompts change and often sites need to be refreshed and updated. Our experienced web designers will update your website that features all the fundamental design elements. We can improve your online presence. Please contact NUVEW today by clicking here, or by calling us at 219-323-3343.

First Impressions Matter In Website Design

Your Website Should Create An Immediate Impact

Think about how you search the web in today’s world of instantaneous information. You can click on 10 different websites within seconds of searching for keywords. How can you make sure as a business owner that web searchers remain on your website?

First impressions can make or break your online presence and here’s why web design impacts whether users will stay or move on to the next click.

It’s a matter of seconds. With so many options in most searches, users will judge your site quickly and swiftly. With more choices, it’s easier for potential clients to move on to another site and leave yours behind. A good, solid design helps keep searchers interested.

It’s a sign of reliability. Good design reflects accuracy of information. Viewers are more likely to trust your website content if it is presented in a professional manner.

It’s also an indicator of your business. If your website looks like it was designed back in 2000, what could that say about you as an entrepreneur? Maybe that you are out of tune with today’s marketing or that you don’t keep up with your business in general. A current and clean look shows you are on top of all aspects of your company.

It’s key for more clicks. If searchers leave your website after a bad first reaction, then why would they return? Part of prompting return visits and clients is having a website that people will go to and come back to.

It’s about mobile too. Maybe your design is good to go on a laptop or desktop but doesn’t pass muster on a smartphone. Think about how many times you launch web searches on your phone when you are out and about. When a site is unreadable on a mobile format, it is frustrating and can indicate a company’s lack of being in the know. Mobile design is as important as desktop design.

It’s beyond design to navigation. Let’s say you have a great layout with great visuals and vital information on your homepage all offering a great first impression. But what about the step beyond with menu navigation? Ensure that once you have eyes on your site that it is actually functioning properly with easy-to-find navigation and menu tools.

Creating Website Design For Your Company

At NUVEW, we understand the intricacies of design and navigation and how it all works together. We keep your site responsive to all devices, which is so essential in today’s business world. We work with each and every client to conform the site to the company’s products or services. Whether you need an updated look and feel or are starting from scratch, our team of professionals can create a website that will make your company shine.

Discuss Options With Our Expert Team

We are happy to sit down with you to discuss your business and outline our website design ideas. Reach us by phone at 219-323-3343 or connect with us online.

What Makes Mobile Web Design Successful?

Make Sure These Features Are Part of Your Mobile Web Design

Unless you’ve been living under a rock, or you just got back from being stranded on a deserted island, then you already know the importance of mobile web design. If your website is not responsive, aka mobile-friendly, then chances are you’re missing out on a lot of potential visitors. Yes, most people are already aware of the importance of mobile design. However, just because your website is mobile-friendly, that doesn’t mean it’s designed right.

Key Mobile Design Features to Include

There are several aspects to mobile web design. So what elements do you need to have in order to get it right?

Easy-to-Find Contact Information – remember, when you’re on a mobile device, the screen is much smaller than a desktop computer. Therefore, your contact info should be easy to find and clearly labeled. After all, it’s one of the first thing visitors look for if they’re interested.

Easy-to-Read Text – to go along with that point, the text on your mobile site should be clear and easy to read. Choose fonts that are simple and text that is large enough for your visitors to easily see. If they can’t see it clearly, they won’t likely stick around to see what the content actually says.

Quick Performance – speed is crucial for any website, but mobile users have even less patience than desktop users. Your page loading speed must be up to standard or you will lose visitors fast. You only have about a second, sometimes even less, before a visitor gets impatient and leaves.

Social Media – of course, social media is also important in mobile design. So your social media links should also be easy to find and clearly marked so your followers can get right to them if they desire. The buttons should be big enough to easily use but not too big so as to be obnoxious.

Have You Looked at Your Mobile Web Design Lately?

If you don’t have a mobile web design already then it’s time to contact NUVEW to get up to speed. If you already have a mobile website, but it’s not really living up to your standards, then we can help. Our web designers understand the importance of mobile optimization and how to create websites that work. So please contact us today to make sure your mobile web design is truly successful. Call us today at 219-323-3343, or connect with us online by clicking here.