Top Tips for Successful Local Search
SEO is obviously important. But there are so many layers of SEO and just as many factors that determine its effectiveness. One such factor is location. In fact, location is so important that “local SEO” is now it’s own thing. In other words, SEO by itself is not enough for many businesses. Companies now have to factor in their local SEO more than anything else. This is especially true for small businesses that are focused on certain geographic locations for the majority of their business. So with that in mind, let’s look at some of the most important things you should do to make your local SEO count.
Optimize Meta Description and Title
The title of your web page, as well as the meta description that shows up on the search engine results page, need to be optimized for local search. Include specific geographic names in both of these spots so users can find you quickly in the precise moment they are searching near you.
Of course, you have to have a mobile friendly website. The effectiveness of your local search depends on how responsive your website is. When a nearby potential customer finds you in the search results they want to quickly and easily find what they’re looking for on your site. If they can’t do this on a mobile device they’ll look elsewhere.
Get as Many Social Mentions and Reviews as Possible
Web users these days put a lot of value in social sharing and customer reviews. It’s one of the best ways to get more business. Therefore, you need to work at getting as many positive reviews and social shares as you can. This will help draw other local customers to your website.
Connect With Other Local Businesses
Of course, you don’t want to work with direct competitors, but building strategic business relationships with other companies in the area can help increase your business. You can set up campaigns together that will help both companies.
NUVEW Has Your Back for Local SEO
We understand the importance of local SEO at NUVEW and we specialize in helping small businesses reach their local target audience. When you work with NUVEW you’ll get expert help in your local SEO efforts. We implement these important strategies in order to ensure your website hits its target. Please contact us today for specialized help with your local SEO. Just call us at 219-323-3343, or click here to contact us online.