The majority of businesses operating in Indiana today have a website (if your business doesn’t, you’re behind the competition, and it’s time that you invested in one). However, merely having a website isn’t enough to get the customer attention that you need, increase your brand recognition, or drive sales; instead, you need a website that is designed to enhance the customer experience and improve conversions.
At NUVEW, we understand the significance that a well-designed website can have on your business success. Consider these key elements of web design that we believe should always be prioritized, and contact us directly to learn more about how our online marketing specialists can help.
White Space and Layout
We know that your business has a lot to offer and a lot to say, but overfilling every page on your website with information can be overwhelming to the customer, and actually deter–rather than attract–them. Remember that when it comes to website design, less is more. Make sure that your website maintains a clean layout, limits the amount of content per page, and offers plenty of white space.
Perhaps the single most important thing that you should consider when designing a website is whether or not the website is navigable. Nearly everyone can attest to the frustration of attempting to find something online, only to become too fed up with the website’s many pages and poor directionality, eventually giving up. If a user cannot easily find the information that they are looking for, you can be sure that they will leave.
Your website is welcome to have some color to it – a pop of color can be attractive and eye-catching. However, be careful about using too many colors, which can have the same effect as posting too much content: your user is overwhelmed. Colors can be monochromatic, complementary, or analogous depending upon your client and your brand, but strive for consistency.
People access websites on their mobile devices more than ever before. When you are designing your website, keep this in mind, and be sure that you have a mobile-friendly version of your site, too.
Finally, remember that the design that you choose should be relevant to your user – a lawyer will likely be impressed by something different than an artist; a person in their 20s may prefer a different style than someone in their 80s; etc. The web design that you choose should be reflective of your product, your company, and your customers and future customers.
We Specialize in Web Design
To learn more about our web design services and how we can help your Indiana business, please call NUVEW today. We have a team of artists and developers who are ready to work with you to design a website both you and your customers will love. Reach out to us now to get started.