As the owner of a small or medium-sized business in Illinois, you are constantly being challenged to attract more customers, do business better, and stay afloat in a competitive world. At NUVEW, we get it – we too are a local business, and we understand how challenging business can be.
One thing that your business must do to remain competitive and attract customers is to invest in digital marketing. Without a website with content that is effective, you’re practically handing customers over to competitors. Use this short guide to DIY online marketing to start building a better online presence–
Get a Website
Obviously, the first thing to do if you don’t already have a website is to create one. If you don’t have any website development skills, there are a number of template sites available. The website doesn’t have to be fancy, but should load quickly, have easy-to-read text, and have a simple and straightforward layout that’s easy to navigate.
Start Developing Content
At the very least, your website should have an “about me” page, a “products and services” page, and a way for customers to get in contact with you. But a really good site will also include a blog with tips, news about the industry, how-to posts, and other updates. Make sure that your content is developed for your audience. Think about who you’re writing for and who your business and its products and services are designed for. Then, write content that speaks to those people.
Get On Social Media. Now.
In order to remain competitive in 2020, businesses must, must, must have a social media presence. You should be on all of the major sites, including Instagram, Facebook, and Twitter, as well as any sites that might be relevant to your customer base. And know that it’s not just enough to be on social media; you must actually post and engage with your customers on a regular basis.
Don’t DIY
The three tips above will help you to get started, and can be a critical part of the beginnings of forming connections with customers that you absolutely wouldn’t have but for an online presence. But if you really want to make an impact, you’ll have to do more.
Most business owners don’t have the time or the know-how to really develop the digital marketing strategy that’s needed to make an impression in today’s world. That’s where working with the pros comes in.
Call NUVEW Today
Our digital marketing team at NUVEW is passionate about content marketing for local businesses throughout Illinois and Indiana. To learn more about how we can help you, please reach out to us today by phone or online to get started.
