How to Avoid Sketchy SEO Companies

Posted on October 13, 2015

Get SEO Right

If you own a business that includes a website, then you probably know by now that search engine optimization (SEO) is important. At the very least, you’ve heard something about SEO or you wouldn’t be reading this right now. SEO done right can make a huge difference in your online returns, while at the same time, if it’s done wrong it can kill your online business. The bottom line with SEO is that as long as search engines exist as the means whereby people find things online then search engine optimization will be important. So, that means you have to get it right and avoid the SEO companies that do it wrong.

Big Red Flags

While there are many SEO strategies and practices that you want to avoid, here are a few of the big red flags to stay completely away from when it comes to SEO.

  • Guaranteed Success in the Rankings – SEO is a process and it takes consistent work, follow-up, tweaks and changes in order to achieve long-lasting, real results. It is very hard to achieve a top spot in the rankings, especially if you’re playing catch-up. You should be weary of any SEO company that claims it can guarantee a spot on the first page of the rankings. While a company might do everything right it still can’t guarantee first page rankings. If it does, then do some more shopping around.
  • Cut-Rate Fees– The old saying goes if it sounds too good to be true then it probably is. Any SEO company that offers quality results at a cut-rate price is probably either going to fail to deliver those results or they are going to use less-than acceptable measures to achieve them. If you work with an agency that uses questionable measures it will end up hurting you in the long run.
  • Black-Hat Tactics – SEO is either white-hat or black-hat. White-hat tactics are acceptable measures of SEO, whereas black-hat tactics are deceptive and shady. If the agency’s methods sound shady, they probably are using black-hat tactics, which might get you some quick results in the beginning, but they will likely damage your online reputation in the end.
  • They Keep Secrets – Another SEO red flag is a company that doesn’t like to tell you how they operate. If they aren’t willing to tell you what they’re plan is and how they are going to implement it, then that is probably a sign of trouble. The best SEO strategies are not secret. An SEO company shouldn’t have any problem explaining their plan to its customers.

A Trusted SEO Agency

You have a lot of choices in the SEO market, so make sure you do your homework and choose a company that is reliable, open, honest and willing to makes changes in order to achieve the greatest results. At NUVEW, we meet or exceed all SEO standards and expectations. Please contact us today for help with your SEO goals. Call us at 219-227-8558, or click here to contact us online.