What Is Inbound Marketing?

Whether you work in marketing or are a business owner who wants to increase your business’s presence, you’ve probably heard the term “inbound marketing.” However, there’s also a good chance that while you’ve heard of this term, you’re unsure of how to define it. Here’s a look at what you need to know about inbound marketing, digital marketing, and how the online marketing professionals at NUVEW can help.

What Is Inbound Marketing?

As explained by a blog post on Hubspot, digital marketing refers to all types of online marketing, or marketing that encourages user interaction through a digital platform or medium (i.e. the internet accessed on a computer, laptop, or mobile device). Digital marketing is therefore an umbrella term – it doesn’t differentiate between push and pull marketing tactics, nor inbound vs. outbound marketing tactics. So what’s the difference?

Outbound tactics refer to marketing tactics that are about getting the message out and in front of the eyes of as many people as possible, regardless of whether those people are actually potential customers or not. This is similar to push marketing tactics, where the message of the business is pushed onto as many people as possible (i.e. picture annoying pop-up ads for products you would never purchase). 

Inbound marketing, on the other hand, refers to digital marketing efforts that are tailored for a very specific audience: the business’s base or ideal customer. For example, a blog is a type of inbound marketing strategy, as it provides information and insight that is relevant to the reader. 

Important Inbound Marketing Strategies

Inbound marketing is about attracting potential customers that meet your target customer description, engaging those customers so that they want to interact with your business, and then ensuring that customers are happy, satisfied, and supported even after they’ve been converted into a sale. Tips and strategies for maximizing your inbound marketing efforts include:

• Implement a well-developed SEO strategy;
• Invest in website design that enhances the user experience;
• Keep a blog;
• Invest in great content;
• Offer customers solutions, not merely products or services;
• Follow-up with customers after they make a sale; and
• Use social media to engage customers. 

Want to Learn More About Effective Inbound Marketing?

If you want to learn more about effective techniques for inbound marketing, our digital marketing professionals at NUVEW can help. To learn more about our digital marketing services and how we can serve your business, call us today or send us a message online. We look forward to helping your Indiana business succeed!