How to Integrate Social Media With Your Marketing

Social Media and Marketing Should Work Together

If you run a business you know marketing is essential to your success. By now, most business owners are also aware that social media is one of the best ways to market your products or services. The term social media marketing has become synonymous with social media, but really, it takes effort and planning to truly integrate your social media platforms with your marketing strategies. It’s not enough to just post on Facebook or tweet on Twitter. Your social media activities must have a purpose.

Tips for Integration

There are several important things to keep in mind to make your social media count and to truly make it part of your marketing efforts. Let’s take a look at a few of the most vital.

1. Content is the Key – you’ve heard it before and you’ll hear it again: your content is the key. When you engage your followers you do it with witty and interesting posts or tweets that persuade them to visit your site. The key is to have witty and interesting, or useful, content for them when they get there. If they arrive at your site only to find boring or confusing content they won’t stick around and they won’t become customers.

2. Targeted Ads – there are potential customers to be had, but you have to know where to target your ads so you reach the right customers at the right time. One way to do this, is by using Facebook’s local ad targeting. When you know whom you’re trying to target and where they are, this tool can bring big results.

3. Opt-in Page – One of the most valuable things any website can have is subscribers. No matter what you offer, the more subscribers you have the more valuable your website and your business. One of the best ways to do this is to create an opt-in landing page. If you do it right, most users won’t mind entering their email address.

4. Email Marketing – once you start to build that email list you need to use it wisely. That means you need to send out targeted email ads with useful content to your subscribers. These emails should include links back to your social media pages and encourage subscribers to connect with, and follow, you.

NUVEW Can Help

The bottom line in social media marketing is that you must be consistent in order to keep your audience interested and engaged. Please contact NUVEW today for help with your social media marketing. We’ll make sure your social media activity is truly integrated with your marketing efforts, so you get the best results possible. Click here to contact us online or give us a call at 219-323-3343.