What Should You Know Before You Hire an SEO Company?

Posted on March 3, 2015

So you’re looking for an SEO firm, huh? Well, you’ve come to the right place. Of course, any SEO company will tell you that they can help you get the results you desire and get you moving up the search engine-ranking ladder. While many SEO companies know what they’re doing, there are just as many who don’t. Not every SEO and online marketing company knows how to get real results. So what kinds of things should you be looking for when you set out to hire an SEO Company?

Choose Wisely

This is a very important question. Depending on your circumstances you will be giving a significant portion of you advertising budget to this company and you need to get a positive return on your investment. The difference between a strong SEO campaign and weak one could be the difference in whether or not you stay competitive in your industry, and in the case of some small businesses, whether or not you survive at all.

What to Look for

There are several questions you can ask any perspective SEO company before you hire them. So let’s take a look at few of the critical items to keep in mind, and some of the crucial things the company you choose should know.

  • Experience in your industry – it’s important to know if the company you are considering has any previous experience working with similar businesses in your industry, or that are closely related. Not all SEO companies have a strong understanding of every industry and some only specialize in one or two.
  • References and case studies – one way to truly know if a company has previous experience is to ask for references or case studies from previous clients, which can show proven results. If they can’t provide solid references or produce any proven case studies then they may not be worth your time.
  • Where is their focus – while search engine rankings and increased web traffic are important, the real measure of success is the number of conversions and an increase in sales. If they focus on the latter, they’re on the right track.
  • How long will it take – another important question to ask is how long it will take to start seeing results? A solid SEO company won’t make unattainable promises just to get your business. SEO results can take time and an honest SEO company will let you know that.
  • Pricing and other services – of course, price always matters, so you need to find a company that can work within your budget. You should also inquire about any additional services the company provides and see if there are special packages in which those additional services can be integrated.

If it Sounds to Good to Be True Then it Probably Is

When you choose an SEO company you need to make sure you choose wisely. Don’t get taken by a company that promises to get you to the top of the rankings as fast as possible no matter what. They most likely cannot deliver on those promises and if they do then they are probably using shady techniques that will only end up hurting your business in the long run. Contact us today to learn more about how we can help you with your SEO campaign.