What SEO Measurements Really Matter?

Posted on August 21, 2018

How Are You Doing With Your SEO

It’s time for another discussion about search engine optimization, otherwise known as SEO. So by now, you know that SEO is essential. You also know that it’s supposed to help you move up in the search engine rankings when you do it right. That means you’re supposed to get more visitors to your website, and in a perfect world, more business for your company. So of course, you’re probably always checking your SEO stats. Well, the funny thing about SEO is there are a lot of numbers to look at. But some of them are more important than others.

What You Should Measure

So how should you measure SEO? You need to answer these three key questions when you think about SEO measurements:

  • What can I measure?
  • What’s most important to my business?
  • What can I control?

So with those questions in mind, here are the key measurements of SEO that you should really care about:

Traffic – one of the first things you will measure is how much traffic you are getting to your website. You can track this in many ways, but Google Analytics is an easy tool to use for most people. It will help you track the number of visitors you have to all of your pages and how they got there.

Ranking – this is the big SEO statistic that everyone notices. How can you not? You type in a search and you see your company’s name at the top of the list. That’s great news, but page ranking is only one aspect of SEO. Yes, you should keep moving up as much as you can and do everything to stay at the top when you get there. But there’s more to SEO than your page ranking.

Engagement – This is a great way to get a true reading on the success of your SEO efforts. You want lots of traffic and a high ranking, but if your followers aren’t engaged then how much of an effect are you having on them? So, you need to engage them well and keep engaging them. You can measure engagement by how many likes, followers, shares, subscriptions, and purchases you get.

Leads or Revenue – we saved the best for last. None of these other statistics really matter if your bottom line is not moving in the right direction. This is the measurement that matters most. After all, this is why you are using SEO in the first place. At least it should be. Your ranking doesn’t really matter unless it’s helping you get more leads or conversions. So put the most stock into this measurement.

Make Sure Your SEO Is Hitting the Mark

There are many aspects to SEO and every business wants to come out on top. However, not all SEO statistics matter as much as others. If you’re not sure how to measure your SEO success, or even what to measure for, then it’s time to get some help from NUVEW. We understand SEO metrics and we’ll help you see the most important numbers. Please contact us today at 219-323-3343. You can also contact us online by clicking here.