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What Is Social Media Marketing?

How does social media marketing work, and why is it important for my business?

There are various forms of digital marketing that are important for a business. To be sure, some of the strategies that companies often engage in fall under the umbrella of content marketing, SEO marketing, and even marketing efforts based on website design and layout.

But social media marketing can be big for a business, allowing a business to reach more customers than it possibly could otherwise. What’s more, social media is the fastest growing trend in the history of the world. Which is why if your business doesn’t already have a social media marketing strategy in place, you need one. NUVEW Web Solutions can help.

What Exactly Is Social Media Marketing?

As defined by Search Engine Land, social media marketing is the process of gaining traffic or attention through social media sites. We’ll expand that definition a bit by adding that it’s the process of connecting with customers and potential customers through social media sites using targeted and tailored content.

So what’s social media?

This catch-all term essentially refers to a site that provides users with the ability to engage in social actions. Facebook, Twitter, and Instagram are the most common and popular social media sites, but they are by no means the only ones. For example, dog lovers can use the social media site Dogster, and foodies can turn to social media sites likes Foodzie and Foodoro.

How Social Media Marketing Can Affect Your Business

The advantages of using social media for your business can be significant. As your business struggles to maintain its online presence and gain more qualified leads, consider some of these big benefits of social media marketing–

  • More brand awareness. Social media marketing is free, which means it is one of the most affordable ways to get your name out there and increase your business’s brand awareness. This process starts as soon as other social media users interact with your business on a social media site, merely seeing your business’s profile page or liking your page.
  • Search engines will be able to find you more easily. In order to help search engines like Google find your website and place it at the top of the search results page, you need to have a strategic SEO plan in place – social media marketing can be part of the solution. By adding valuable, SEO-ready and keyword-rich content to your social media site(s), search engines will more easily be able to find your business. More than 50 percent of marketers using social media for one year or longer report improvement in SEO rankings.
  • Your customers will be happier. Did you know that an approximate 2.77 billion people use social media? And most of these people use multiple social media sites, and check their social media accounts multiple times per day? By maintaining a social media site that is comprehensive and thorough, you’ll help to meet your customers’ demands for quick information online. You can also use your social media site to share valuable company information or promotions, let customers know about any changes (such as a closure due to bad weather), or respond to customers’ feedback, both positive and negative.

Invest in a Social Media Marketing Strategy Today

At NUVEW Web Solutions, our digital marketing team consistents of social media marketing specialists who are experts at what they do, and who are ready to partner with your business to establish a social media presence and drive qualified leads. Reach us today at 219-323-3433 or online to get started.

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