If you’re a business owner who maintains a business website that features landing pages and blogs, good for you! You are on your way to a robust online marketing strategy. However, rather than just maintaining a website that is full of content, it’s important to assess the content on your website regularly to determine how effective it really is. At NUVEW, we offer content audit services that get results and drive progress. Call us today to learn more.
In short, a content audit is a thorough review and assessment of all of the content on a website in order to determine what’s working and what’s not. In more detail, a content audit will collect data to determine which keywords are driving leads, what sources of content on your website are attracting the most traffic, what pages have high conversion rates, and where content could be changed to maximize effectiveness.
A content audit is an integral part of a robust content marketing strategy. Without a content audit, a business owner may be in the dark about what’s working on their website and what’s falling flat, as well as what their actual potential is for driving leads and increasing conversions. By making even small adjustments to content that isn’t effective, big results are achievable.
Completing a content audit can be a time-consuming, intensive process when done in-house; hiring a professional team for content audit services is often recommended, especially for the novice marketer. Here are some of the basic elements of a content audit—
To learn more about content audits and how the team at NUVEW can help, reach out to our content audit professionals directly today. We are here to help your business!