×
  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per Click
  • Projects
  • Blog
  • Reviews
  • Careers
  • Contact Us
×
Nuvew
315 S. Court St.
Crown Point, IN 46307
facebooktwittergoogleinstagram

Call us Now

219-323-3343

  • Home
  • About Us
  • Projects
  • Reviews
  • Blog
  • Careers
  • Contact Us
≡Menu
Search
Menu
Blog
Email
Call
  • Website design
  • Website development
  • Search Engine optimization
  • Social Mediamarketing
  • Pay Perclick

Steps to Completing a Content Audit 

HomeBlogContent CreationSteps to Completing a Content Audit 
December / 16 / 2021

Steps to Completing a Content Audit 

If you’re a business owner who maintains a business website that features landing pages and blogs, good for you! You are on your way to a robust online marketing strategy. However, rather than just maintaining a website that is full of content, it’s important to assess the content on your website regularly to determine how effective it really is. At NUVEW, we offer content audit services that get results and drive progress. Call us today to learn more. 

What Is a Content Audit?

In short, a content audit is a thorough review and assessment of all of the content on a website in order to determine what’s working and what’s not. In more detail, a content audit will collect data to determine which keywords are driving leads, what sources of content on your website are attracting the most traffic, what pages have high conversion rates, and where content could be changed to maximize effectiveness. 

Why Is a Content Audit Important?

A content audit is an integral part of a robust content marketing strategy. Without a content audit, a business owner may be in the dark about what’s working on their website and what’s falling flat, as well as what their actual potential is for driving leads and increasing conversions. By making even small adjustments to content that isn’t effective, big results are achievable. 

Steps to Completing a Content Audit

Completing a content audit can be a time-consuming, intensive process when done in-house; hiring a professional team for content audit services is often recommended, especially for the novice marketer. Here are some of the basic elements of a content audit—

  • Know what you’re looking for. The very first thing that you should do before diving into a content audit is to get really clear about your goals and objectives. Why are you doing the content audit? What are the benefits to be gained from your content audit? Unless you know what outcome you’re looking for, you’ll be disorganized in your approach to the audit. 
  • Inventory everything. The next thing that you need to do is to take a full inventory of all of the content, including both landing pages and blogs, on your website. In some cases, you may choose to only audit certain types of content, like your blogs or reviews; in other instances, you may want to do a full sweep of all of your content. Make this decision in advance and then start compiling links of all of the content you want to audit. 
  • Review your data. Now it’s time for the actual audit. Depending on your capacity, you should think seriously about outsourcing this process or at least using a content auditing tool. The content audit will collect a lot of data, including information about bounce rate, page view times, search queries, and more. 
  • Adjust and implement. Once you have your data in hand and have reviewed it, it’s time to make adjustments to your current content strategy to maximize effectiveness based on the results of your audit. 

Get a Content Audit with NUVEW Today

To learn more about content audits and how the team at NUVEW can help, reach out to our content audit professionals directly today. We are here to help your business!

facebook twitter

Search Blog

Categories

Article Archive

Latest Articles

  • September / 19 / 2023
    Google Is Phasing Out Third-Party Cookies In 2024
  • September / 12 / 2023
    Healthcare Digital Marketing Trends
  • September / 5 / 2023
    How Long Does SEO Take to Work?

We Can Help
Your Business

We encourage you to take advantage of our no obligation, free consultations in order to determine the right fit for your business’ future goals.

Free Consultation
Previous & Next Post

You May Also Like

Previous Post

December / 9 / 2021

The 101 on Getting Started with E-Commerce

E-commerce is a popular way to do business in the digital age, especially post-COVID-19 pandemic, when people got really comfortable...

Contiue Reading

Next Post

December / 23 / 2021

What to Check Before You Launch Your Online Store 

If your business has a physical storefront and wants to dive into the digital world in order to reach more...

Contiue Reading
Get In Touch

Contact Us

Please fill out all fields marked with * and submit the
following form to request your free consultation.

  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per click
  • Reviews
  • Blog
  • Contact Us
logo
315 South Court Street
Crown Point, IN 46307
219-323-3343
facebooktwittergoogleinstagram

logo

Award is for Hammond, IN

logo

NUVEW is independently owned and operated and not a subsidiary or affiliated wholly or in part by any other entity. The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. Testimonials are not a guarantee, warranty, or prediction of what your experience with us will be. By providing certain contact information herein, you are expressly authorizing the recipient of this message to contact you via the methods of communication provided.

NUVEW | Copyright 2023. All Rights Reserved | Terms | Privacy Policy | Accessibility Notice

Step 1 of 2

50%
Would you like to send a message to NUVEW Web Solutions?(Required)
Enter the information below to send a message to NUVEW Web Solutions.
This field is for validation purposes and should be left unchanged.