If you’re a business owner who maintains a business website that features landing pages and blogs, good for you! You are on your way to a robust online marketing strategy. However, rather than just maintaining a website that is full of content, it’s important to assess the content on your website regularly to determine how effective it really is. At NUVEW, we offer content audit services that get results and drive progress. Call us today to learn more.
What Is a Content Audit?
In short, a content audit is a thorough review and assessment of all of the content on a website in order to determine what’s working and what’s not. In more detail, a content audit will collect data to determine which keywords are driving leads, what sources of content on your website are attracting the most traffic, what pages have high conversion rates, and where content could be changed to maximize effectiveness.
Why Is a Content Audit Important?
A content audit is an integral part of a robust content marketing strategy. Without a content audit, a business owner may be in the dark about what’s working on their website and what’s falling flat, as well as what their actual potential is for driving leads and increasing conversions. By making even small adjustments to content that isn’t effective, big results are achievable.
Steps to Completing a Content Audit
Completing a content audit can be a time-consuming, intensive process when done in-house; hiring a professional team for content audit services is often recommended, especially for the novice marketer. Here are some of the basic elements of a content audit—
- Know what you’re looking for. The very first thing that you should do before diving into a content audit is to get really clear about your goals and objectives. Why are you doing the content audit? What are the benefits to be gained from your content audit? Unless you know what outcome you’re looking for, you’ll be disorganized in your approach to the audit.
- Inventory everything. The next thing that you need to do is to take a full inventory of all of the content, including both landing pages and blogs, on your website. In some cases, you may choose to only audit certain types of content, like your blogs or reviews; in other instances, you may want to do a full sweep of all of your content. Make this decision in advance and then start compiling links of all of the content you want to audit.
- Review your data. Now it’s time for the actual audit. Depending on your capacity, you should think seriously about outsourcing this process or at least using a content auditing tool. The content audit will collect a lot of data, including information about bounce rate, page view times, search queries, and more.
- Adjust and implement. Once you have your data in hand and have reviewed it, it’s time to make adjustments to your current content strategy to maximize effectiveness based on the results of your audit.