315 S. Court St.
Crown Point, IN 46307
facebooktwittergoogleinstagram

Call us Now

219-323-3343

  • Home
  • About Us
  • Projects
  • Reviews
  • Blog
  • Careers
  • Contact Us
≡Menu
Search
  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per Click
  • Projects
  • Blog
  • Reviews
  • Review Us
  • Careers
  • Contact Us
  • Website design
  • Website development
  • Search Engine optimization
  • Social Mediamarketing
  • Pay Perclick

What Is PPC?

HomeBlogDigital MarketingWhat Is PPC?
April / 30 / 2019

What Is PPC?

Businesses in Indiana today have a variety of different marketing tools available to them – social media use, content creation, and blog writing, website design aimed to enhance user experience, and the use of customer testimonials are just a few. For businesses that need a boost, though, pay-per-click advertising, or PPC, can be another great marketing option. Here’s an overview of what you need to know about PPC—

What Is PPC?

Pay-per-click advertising refers to a method of advertising where the company doing the advertising pays a fee every time that a user clicks the ad. As such, the business/marketer is paying for user engagement or a lead to their website, rather than earning that customer’s attention organically.

The Benefits and Drawbacks of PPC

PPC can be a powerful marketing tool, but it can have its drawbacks, too. Consider the advantages and disadvantages of PPC–

  • It’s quick. Unlike SEO and other digital marketing efforts, which can take months for results to show, PPC starts to work immediately. As such, it can be a great way to jumpstart your online marketing efforts and get your business some instant attention.
  • It’s expensive. One of the downsides of PPC is that while it may be fast, you’ll have to pay for it. Remember, you have to pay every time a customer clicks your ad – this can add up quickly. If your marketing budget is small, PPC may not be for you.
  • It’s measurable. Another benefit of PPC is that the results of PPC are very trackable and measurable. If you have the budget for it, you can adjust your PPC efforts over time, tailoring them (based on the data you’ve collected) to improve results.
  • It’s not a long-term solution. Don’t fall into the trap of thinking that because PPC is working well, you don’t have to invest in other marketing efforts. Even if your PPC efforts are effective, PPC isn’t a long-term solution; you’ll still need to improve your SEO, social media, and other digital marketing efforts, too.

We Can Help You Build Your Brand

At NUVEW, our digital marketing specialists are passionate about helping businesses in Indiana build their brand. If you have questions about PPC or other digital marketing strategies, we can help.

To learn more about our marketing services and how you can start growing your business, please call us today or send us a message telling us more about your business and your needs. We’re ready to start working with you!

facebook twitter

Search Blog

Categories

Article Archive

Latest Articles

  • January / 19 / 2021
    4 Elements of Effective Web Design You Don’t Want to Forget About
  • January / 12 / 2021
    How to Design an SEO Strategy
  • January / 5 / 2021
    What NOT to Include in Your Organization’s Email Newsletter

We Can Help
Your Bussiness

We encourage you to take advantage of our no obligation, free consultations in order to determine the right fit for your business’ future goals.

Free Consultation
Previous & Next Post

You May Also Like

Previous Post

April / 23 / 2019

What Data Should I Be Tracking for Optimal Marketing?

A successful online marketing campaign is about implementing a successful strategy, reaching customers, and converting leads into sales. But in...

Contiue Reading

Next Post

May / 14 / 2019

Understanding Brand Story – What it Is and How to Create One

Most businesses aren’t overly focused on their marketing efforts; instead, they are committed to providing a great product or service...

Contiue Reading
Get In Touch

Contact Us

Please fill out all fields marked with * and submit the
following form to request your free consultation.
  • This field is for validation purposes and should be left unchanged.
  • Home
  • About Us
  • Website Design
  • Website Development
  • SEO
  • Social Media
  • Pay Per click
  • Reviews
  • Blog
  • Contact Us
logo

Corporate Communication

529 Meadow Ridge Drive
Schererville, IN 46375

219-323-3343

Primary Location

315 South Court Street
Crown Point, IN 46307

219-323-3343

logo
facebooktwittergoogleinstagram

The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. Testimonials are not a guarantee, warranty or prediction of what your experience with us will be. By providing certain contact information herein, you are expressly authorizing the recipient of this message to contact you via the methods of communication provided.

NUVEW | Copyright 2021. All Rights Reserved | Terms | Privacy Policy | Accessibility Notice

Review Us

Write a Review

How did we do?

Please give rating
Please fill name field
Please fill email field

Note: Your review may be shared publicly.

Call Now Button