Businesses in Indiana today have a variety of different marketing tools available to them – social media use, content creation, and blog writing, website design aimed to enhance user experience, and the use of customer testimonials are just a few. For businesses that need a boost, though, pay-per-click advertising, or PPC, can be another great marketing option. Here’s an overview of what you need to know about PPC—
What Is PPC?
Pay-per-click advertising refers to a method of advertising where the company doing the advertising pays a fee every time that a user clicks the ad. As such, the business/marketer is paying for user engagement or a lead to their website, rather than earning that customer’s attention organically.
The Benefits and Drawbacks of PPC
PPC can be a powerful marketing tool, but it can have its drawbacks, too. Consider the advantages and disadvantages of PPC–
- It’s quick. Unlike SEO and other digital marketing efforts, which can take months for results to show, PPC starts to work immediately. As such, it can be a great way to jumpstart your online marketing efforts and get your business some instant attention.
- It’s expensive. One of the downsides of PPC is that while it may be fast, you’ll have to pay for it. Remember, you have to pay every time a customer clicks your ad – this can add up quickly. If your marketing budget is small, PPC may not be for you.
- It’s measurable. Another benefit of PPC is that the results of PPC are very trackable and measurable. If you have the budget for it, you can adjust your PPC efforts over time, tailoring them (based on the data you’ve collected) to improve results.
- It’s not a long-term solution. Don’t fall into the trap of thinking that because PPC is working well, you don’t have to invest in other marketing efforts. Even if your PPC efforts are effective, PPC isn’t a long-term solution; you’ll still need to improve your SEO, social media, and other digital marketing efforts, too.
We Can Help You Build Your Brand
At NUVEW, our digital marketing specialists are passionate about helping businesses in Indiana build their brand. If you have questions about PPC or other digital marketing strategies, we can help.
To learn more about our marketing services and how you can start growing your business, please call us today or send us a message telling us more about your business and your needs. We’re ready to start working with you!