As a business owner who maintains a website, you have probably heard a lot about the importance of posting content on a regular basis. As you consider the types of content that you can post, ranging from
Did you know that keeping a blog is one of the most effective marketing tactics that your business can engage in? To be sure, SEOtribunal.com reports that companies that blog receive 97 percent more links to their
As a business owner in Indiana, making new customer connections wherever possible in order to increase your profits and your impact should be something that you’re constantly focusing on. One of the tools that you have available
Whether you’re the owner of a startup business that’s just getting its foot in the door, figuratively speaking, or a well-established business in Indiana, having a digital marketing strategy in place and investing in your digital marketing
As defined by Wordstream, conversion rate is the percentage of visitors to your site who complete a desired goal. The higher the conversion rate, the better; conversion rate is indicative of users doing what you want, moving
Keeping track of various marketing metrics is an important element of maintaining a successful website and business. But as someone who’s not an expert in marketing, you may have no idea what metrics you should be paying
Rather than just targeting potential customers at random, putting whatever content you create out into the digital world without giving much thought to for whom it’s intended, personalizing your marketing approach can have a positive effect on
Your primary goal is to drive the maximum number of visitors to your website, and then convert those leads into sales, right? Surely, you’ve been brainstorming about the various ways to do exactly that, from enhancing the
Referring to electronic commerce, e-commerce is a reference to the buying and selling of goods through an online platform rather than in an actual physical location, such as a store. Today, e-commerce is all around us; to
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