Online Marketing

The Science Behind Choosing Your SEO Keywords

Ready to Choose Your Keywords?

Your new website is all ready to go. You’ve got the perfect design for your business and your content is the bomb. So now what? Now you need to get people there. That requires the right SEO plan and strategies, including choosing the best keywords to get the most bang for your buck, so to speak. Keywords are a vital part of your SEO efforts. They can help you move up the rankings if you get them right. Essentially, choosing the right keywords allows you to decide which searches you want to rank for.

Know Your Goals

There are so many possible keywords to choose from. Depending on your particular business, there could be hundreds, or even more. However, before you start trying to decide which ones you want to compete for, you need to determine your goals. Of course, you want to make money, but your goals need to be more streamlined than that. For example, ask yourself how quickly you want to see results, what kind of traffic are you looking for and who is your audience? Answer these questions to help determine your goals.

Mix and Match

As mentioned there are all kinds of keywords, including both head and long-tail keywords. Head keywords consist of short, specific phrases, while long-tail keywords are longer phrases with less traffic, but also less competition. It’s a good idea to have at least some of both kinds.

Do Some Research

Once you’ve selected some keywords start doing some searches and see what comes up for those keywords. This will help you understand whom you’re competing with and how tough the battle will be. It will also help you narrow down your list and make adjustments as necessary. In fact, you should look at all the options closely and determine their relevance, their volume and their current rankings, as well. Lastly, pick the top candidates that best match your SEO goals.

Choose Wisely

Remember, choosing the right keywords is not an “exact” science. It will usually take some trial and error, but over time you will get it right if you follow these tips. Additionally, make sure you watch and track your results carefully so you can make adjustments as needed. At NUVEW we have an in-depth understanding of the keyword process and we help customers nail down the right keywords for their SEO strategies. Please contact us for help with your SEO efforts, including choosing your keywords. Call us at 219-227-8558, or click here to connect with us online.

How Important Are Keyword Rankings to SEO?

Grading Your SEO

If you own a website and you’ve started an SEO campaign then you’re probably like most other website owners, always checking to see how you’re doing in the search engine rankings. It’s pretty simple. You Google certain keywords you’re battling for and hope that your site shows up at the top, or at least near the top of the search engine results page. Whenever you see your site popup on that first page, you get that warm-fuzzy feeling that all is right in your SEO world. But what if we told you it’s actually not?

A Lot More to Consider

Don’t misunderstand. It’s not that keyword rankings don’t matter and that something is wrong if you rank high in this battle. However, if you’re using these stats as the key measuring stick for your website’s overall success, then you’ve got it all wrong. You see, ranking high in each search phrase doesn’t really tell you that much, because people use search in so many different ways. Furthermore, Google now shows search results much differently than it used to. Results are based on several factors, including location, search history and the device being used to search, as well as other factors. Thus, simply ranking high in terms of keywords is not enough to tell you whether or not your SEO is working.

The Real Measurements to Consider

So, with that in mind, what factors should you be focused on in order to measure your website’s success? Here are a few key things to keep in mind:

  • Check your organic growth and if the number of new visitors arriving via organic search is growing monthly and annually that’s a good sign.
  • If you’re seeing an increase in new visitors from your target market you are headed in the right direction.
  • Keep tabs on the number of contact forms submitted and the amount of unique phone calls you get.
  • If you’re doing SEO right you should see more conversions, particularly from visitors who found you through organic search. Conversions matter the most. After all, a million visitors without earning any new customers, doesn’t help your business.

Measuring SEO Success

Measuring the success of your SEO campaign is based on several factors, including keyword rankings. However, there are several other measures that are much better at indicating true success. For example, new leads and conversions are much more important than just high keyword rankings. Organic growth is also a valuable indicator in the effectiveness of your SEO strategy. Please contact NUVEW for more help with your SEO. We’ll create an SEO plan that is focused on organic growth, leads and conversions, and not just keyword rankings. Click here to contact us or give us a call at 219-227-8558.

Does Local SEO Really Make a Difference?

Local SEO Does Matter

It seems the only constant in SEO is that it changes. To that end, over the past several years, as the world has continued to go more mobile, the importance of local SEO has become increasingly greater. If you don’t believe it consider how things go when you perform a Google search these days. Inevitably, the first options that pop up on the results page are local websites. Whether you’re looking for something in your area, or not, if there are websites near your location that fit the bill, then these websites will show up first.

Why is Local So Important?

One of the biggest reasons for this change is because of the aforementioned fact that the world is now mobile. More Internet searches are now done with mobile devices than on desktop computers, and Google is keeping track. That also means if your site is not optimized for mobile search or local search you will miss out. Not only does Google penalize websites for being unresponsive, but also they won’t include you in the top local search results, either. Therefore, if you want to stay competitive with other businesses in your area in local search results you have to be optimized for local search.

Building Your Brand

Local SEO is also important for your brand and your reputation. Effective local SEO can help strengthen both of these because SEO is not just about boosting your rankings in search results, but also about building your company’s reputation within your local community. Therefore, it’s very important to create and build credible links with other businesses in your area if you want to your local SEO efforts to be effective. Obviously, you probably don’t want to link with your direct competitors, but you do want to link with credible, well-established organizations in your location.

Optimizing Your Local SEO Efforts

Local SEO is vital to your overall online success. In fact, in most cases, you can’t really do SEO right without factoring in local SEO. If you’re not sure about your local SEO and whether or not it’s optimized for success, then contact NUVEW today. We’ll help you create an effective and focused local SEO strategy that will help keep your website relevant in the search engine rankings and allow you to build your brand and your online reputation in your area. Call us at 219-227-8558 for help, or click here to contact us online.