How to Keep the Best Life Balance As A Small Business Owner
While everyone strives to keep family and work as separate as possible, entrepreneurs are especially vulnerable to falling into an almost constant flow of work. Owning a small business takes a lot of time, effort, passion, and hard work and this can translate into too many hours of working “off the clock.”
There are ways to help keep your family happy while balancing the demands of being an entrepreneur.
Communicate. Make sure to discuss with your family the basics of what is going on at your business. Maybe it’s your busy season or you are on deadline. If your family is in the know, they will be better able to handle the long hours and during-dinner phone calls. On the flip side, make sure your employees understand when you are off and who to contact instead of you for help.
Schedule. Quality time with your family should be on your calendar. Family events should be no different than business meetings. Both should be planned and should not be interrupted by the other.
Delegate. A benchmark of being an entrepreneur is often having a say in everything about the business. While you should be aware of what is going on every day, you also need to hire, train and trust employees that will keep your business running smoothly while you are away.
Shut down. While it’s good to stay connected to your employees and business, you need to have boundaries. This may be turning off your phone during dinner, your kids’ sporting events, vacations or at a certain time every night.
Focus. Whatever you are working on – whether it’s work or play – make sure you are concentrating on the task at hand. The more focused you are on your current effort, the sooner you can wrap it up and move on to what’s next. Plus, your family will be happier if you are immersed in your time with them and not jumping at every beep your phone makes.
Prioritize. There may be days that you won’t get everything done on your to-do list. Making sure you know what is most important on both the family and work sides will allow for a sense of accomplishment on what gets done and the ability to let go of what didn’t as there’s always tomorrow.
Our Team Can Be Part Of Your Team
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Connect With Us For A Web Site Plan
As small business owners ourselves, we understand wanting to have a flourishing business as well as a happy family. Contact us today to discuss how we can help you keep your work, life balance by allowing us to manage some of your marketing. Reach us by phone at 219-323-3343 or connect with us online.
Determining Boundaries for Personal and Business Social Media Presence
Entrepreneurs are the faces of their businesses and are encouraged to strengthen personal connections to create leads and sales. But when it comes to social media, how much is too much? What is OK to share on your own personal accounts? What personal items can be shared on your business’s social media?
While your decision on what to share and not to share comes down to personal preferences, there are some things to keep in mind to avoid blurred lines between personal and business.
It’s there forever. That old adage that you tell your kids to keep them safe online also applies to you and your social media accounts. Think before you post and make sure it’s appropriate. Even items on your personal page can get shared and end up being seen by more people than you expect.
It strikes a balance. Separating personal and business online identities allows for stronger boundaries between your work and play. While you will have to go between accounts, you won’t be bombarded with work stuff on the weekends and personal stuff during the weekday when you need to get stuff done.
It’s not about getting personal. Depending on your type of business, you can strike the right chord of bringing your own unique perspective to your business online identity without crossing a line. Show your human side but keep too many personal details out of your business posts.
It’s about engagement. While time-saving scheduling tools and apps can have a place in your social media strategy, you don’t want to appear too automated and robotic. The whole point of social media is to be engaging and it will be obvious to your followers if people aren’t driving your social media accounts.
It’s about an audience. Keeping personal and business social media accounts separate makes sense when you consider targeted audiences. Do your family and friends want to be bombarded with business news or keep up with how your kids are doing? By having distinct identities, you can ensure that whichever audience you are connecting with, you will be sharing information that is applicable and welcomed by each audience.
It provides an analytical view. You can measure posts’ success and audience engagement by utilizing a business social media account to track performance through each social media tool’s analytical offerings. This can help you make decisions on what works and what doesn’t to boost your social media strategy.
Social Media Management For Your Company
Are you ready to implement a social media plan but don’t know where to begin? At NUVEW, we have the managers who can keep your social media accounts relevant and trending. Our staff of professionals understands the importance of social media accounts as a vital marketing tool. Contact us today to discuss a social media strategy by phone at 219-323-3343 or connect with us online.
Make Your Social Media Marketing Count
If you want your online presence to flourish you have to use social media marketing. When done right social media marketing helps you find new customers and grow your business. It also helps you keep your customers engaged in your business, and coming back for more. But, not everyone does social media right. And if you don’t get it right, you’re just wasting resources. So what should you be doing to make sure you get the most from your social media marketing?
Start With the Basics – one of the most important things you need to do is find a way to have a presence in your followers’ lives and engage them. That means using social media to stay in touch, seek their opinions, ask for their help and share important information. You have to start by showing up and creating relationships.
Chose the Right Platforms – it seems like there are new social media platforms to choose from every day. You know all the major ones, and perhaps you think you need to have a presence on all of them. But guess what? You don’t. Really, you just need to choose the right platforms for your business. They aren’t created equal and depending on your business, your followers might prefer one or two platforms to others. So find what works and get it right before trying another one.
Post Consistently – You need to post regularly. That doesn’t mean you should overdo it. Choose regular post intervals and stick to a schedule as best as you can. Your followers will appreciate the consistency. And when you have something big to share, it will get even more attention if you post it outside of your regular schedule.
Useful Content – of course, it doesn’t matter how much you post if your content is lame. So, make sure you post content that your users and followers find useful. Don’t be too salesy, and keep your followers engaged with different types of content. But make sure it’s meaningful. Posting just for the sake of posting won’t get you the results you want.
Get Social Media Marketing Right With NUVEW
The social media marketing options are endless. You can try doing it yourself, or hire a professional company to help. But no matter which direction you choose, you still have to get your strategies right. If your social media marketing efforts aren’t living up to your expectations, then please contact NUVEW for help. Our experienced social media marketing experts know how to get the most from this important marketing element. Let us take your online presence to a higher level. Please contact NUVEW today by clicking here, or by calling us at 219-323-3343.