Online Marketing

Is Your New Web Design Going to Please The Eyes?

Your Website Must Pass the Eyeball Test

Looking for a new website to be the face of your online business? There are a lot of things to consider when building and designing a website. And these days, you can’t afford to get it wrong. Websites don’t necessarily come cheap, and if you don’t get it right you’re not going to get the traffic, or the conversions, you desire. On the other hand, if you hit it out of the park, then your business could see some amazing returns.

Looks Matter

Some of the most important things to remember for web design include creating a responsive website, how much video, images and chat options to include, your navigation structure, and your color scheme. All of those things matter. But when it’s all said and done, you have to ask yourself: does my website pass the eyeball test? In other words, do you like the way it looks? After all, the first impression your visitors will have when they visit your business online will be how your website looks. If it doesn’t grab their attention, they are less likely to stick around and become a conversion.

Your Eyes Must Like it

Because you never get a second chance to make a first impression, it’s imperative that you get your web design right. It has to pass the eyeball test. It all starts with using the right template for your business, and for your type of site. There are plenty of different sites to choose from, including ecommerce sites, online stores, blogs, and many more. But no matter which type you prefer, your design must sparkle. The first impression visitors get will play a big part in how long they stay on your site. It will also play a key role in the image you portray about your business. If you send the wrong message with your design, it’s hard to recover.

Tell Them What’s Important

Your web design should also tell visitors what’s important and why it matters to them. That first landing page should offer them valuable content, as well as clear direction about what to do next. A good website also includes clear branding, easy-to-read text, a defined color palette, simple navigation tools, powerful images, clear and concise content, and modern design and features.

NUVEW Passes the Eyeball Test

You put a lot of time, effort, and money into your website. Make sure all that effort is worth it. By creating a useful website with the right design you can grow your online presence. Contact NUVEW today to get the right website design that always passes the eyeball test. Click here or call 219-227-8558.

Top Web Design Tricks for Business Growth

Quality Web Design Equals More Conversions

Can the right web design really help grow your business? You know looks matter when it comes to web design. After all, if you’re site looks awful or outdated users aren’t going to stick around. But does the right web design really lead to actual business growth? Can the look of your website really make that big of difference? If you don’t think web design is that important, then think again.

Convey Trust

There are endless options when it comes to designing your website. The choices can be mind-boggling. So what should you be focused on with your web design? The most important message you can convey to your customers is that you’re trustworthy.  So how does website design affect your customers’ level of trust in your business? By offering a friendly, welcoming, and straightforward design your users will have a positive experience. They will trust you more and are more likely to make a purchase.

Establishing More Trust Through Design

What design elements lead to more trust and help your online business grow?

  • Video Landing Pages – have you ever watched a video online? Of course you have. In fact, the majority of Internet users watch videos online every week. So video is important, but using a video landing page is even better. This grabs visitors’ attention immediately.
  • Animated CTAs – every website needs to have calls to action. These invitations to do something are the key to conversions. Using animated calls to action – even something simple just to grab their attention – will have more impact than a simple colored button.
  • Parallax Scrolling – this popular, new form of scrolling makes web browsing even easier. People can consume information quickly and without hassle. It allows users to see everything without even clicking a button. Instead, they can simply scroll up and down the page to access all the important information they need.

Win Your Customers’ Trust With NUVEW’s Help

At NUVEW, we understand the importance of trust in online business. After all, we do everything we can to earn our clients’ trust, just like any other business. Our web designers know that creating a well designed website is one of the keys to helping your online presence. We design websites that are easy to use, welcoming, straightforward, and pleasant to look at. By combining all of these important elements we help our clients build more trust with their users, which leads to increased business. Please contact NUVEW to ensure your web design is building trust with your customers. Click here or call us at 219-323-3343.

Tight Budget? You Can Still Afford SEO

Doing SEO With a Minimal Budget

As you likely already know, you can’t overlook SEO. If you plan to have a strong online presence then you have to do it. There are so many aspects to SEO and industry trends are always changing. For some businesses, keeping up with the latest SEO trends is very difficult. For other companies, trying to fit the right amount of SEO into a tight budget can be a challenge. However, even if your SEO budget is limited, you can still get valuable returns if you do it right.

SEO Strategies on a Budget

Of course, every company is different and no two budgets are likely the same, especially when it comes to marketing. So which things should you focus on, even if you have a tight SEO budget?

Location Specific local SEO is a great way to do SEO on a budget. Focusing specifically on the customers closest to you is much more effective than trying to get attention from a broad audience. A good way to do this is to use Google My Business, formerly known as Google Places. It’s important to include specific and relevant information on this page. Include the right keywords and an accurate description of your services or products. Include your hours and relevant images, as well.

The Right Keywords – there are hundreds of keywords to choose from. If your budget is limited then you should focus on long-tail keywords. These are typically specific phrases that your desired customers would be using to search. They can also be location specific. These keywords are easier on your budget because chances are they are less competitive than generic keywords that everyone is fighting for. They also help you reach the exact audience you’re looking for, meaning leads are more likely to become a conversion.

Fresh Content – no matter how limited your SEO budget might be, there’s nothing more effective than fresh, relevant content. Publish content as often as you can, as long as it’s quality content. This is not only useful to your users, but it helps you with the search engine rankings.

Boost Your SEO With NUVEW

At NUVEW we offer quality SEO strategies at competitive prices. We also make sure you get every penny’s worth. We know how important the right SEO plan is to your business. We make sure you get the results you seek. Please contact us today and see how we can help you boost your SEO. We offer different plans for different budgets, so contact us today to see how we can help you. Just call us at 219-323-3343, or get in touch with us online by clicking here.