Category: Online Marketing

If your business is attempting to improve its digital presence with smart online marketing, you’ve probably heard about the call to action, often referred to as a CTA. The call to action is one of the most

Most businesses aren’t overly focused on their marketing efforts; instead, they are committed to providing a great product or service and ensuring customer satisfaction. But doing good business only goes so far in today’s digital marketing age.

A successful online marketing campaign is about implementing a successful strategy, reaching customers, and converting leads into sales. But in order to be as most effective as possible, it’s important that marketing efforts--and relevant data points and

If you are a business owner in Indiana, acquiring new customers is surely one of your primary goals - after all, new customers help a business grow and thrive. In fact, if you have a marketing strategy

Many companies throughout the state of Indiana have been in business for decades, and have been serving customers long before the internet was even a thing. Back in those days, word-of-mouth marketing--which refers to simply having your

If your business has invested in any digital marketing services, or if you’ve done some online research regarding the implementation of an online marketing campaign, you’ve probably stumbled across the term “click-through rate” a time or two.

How does social media marketing work, and why is it important for my business? There are various forms of digital marketing that are important for a business. To be sure, some of the strategies that companies often

Most business owners aren’t giving a lot of thought to their business website, especially if they are already engaging in some form or digital marketing, be that content marketing, SEO integration, social media marketing, or a combination.

What is A/B testing and is it something I should be doing? Digital marketing, which has proven to be crucial for a business’s success in today’s world, is, in large part, the process of identifying your target