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Crown Point, IN 46307

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Search Engine
Optimization

Let us help your business gain placement on search engines.

Search Engine Optimization

Getting Your Business Top Search Engine Results

Pretend that you are a consumer in need of a new product or service. You open your computer or grab your smartphone, go to Google.com, and type in, “Best roofers in Indiana,” or “Where to buy custom cupcakes in Illinois.” You hit enter. Then, Google thinks for a split second and provides you with a list of results that are relevant to your query. You, like most people, select one of the first links displayed on the page and visit their website. This, in a nutshell, is SEO.

Minnis & Smallets LLP SEO results

Diving Into SEO – Why It Matters

Standing for search engine optimization, SEO is the process of moving your website to the top of a search engine’s search results page. And SEO matters because, as highlighted in the example provided above, consumers who are searching for a business like yours are most likely to choose the first link or two on a search engine’s results page, but will rarely make it to the bottom of the page, and certainly not to the second page. This means that if your website is not one of the first, you could be losing out on the opportunity to connect with potential clients.

We Strategize Ways to Move Your Website to the Top of the Page

At NUVEW, our SEO experts strategize the best ways to move your website to the top of a search results page to improve traffic to your site and get you more quality leads. Some of our SEO strategies include:

Keywords are important words that describe your business or services, like those mentioned above (custom cupcakes in Illinois, or best roofers in Indiana) and words that users are likely to type into Google. We do research to find out which words users are searching the most. From there, we can integrate those keywords into your content naturally so that when a user conducts a search, Google recognizes your company’s relevancy.

Understanding customer intent is key to driving more traffic to your website or even brick-and-mortar locations. We use market research and customer analytics to develop and write content for your website and social media accounts that customers will want to read, not click-bait. Compelling, relevant content keeps visitors on your pages longer and contributes to better search result rankings.

Your website content is just one of many factors used to determine your search ranking. Much like traditional word-of-mouth marketing, each time your business is reviewed online, mentioned on social media or linked to from another website, this off-site information is added to what search bots know about your company or services. We use tactics like strategic social media posts and reputation management to improve your online presence and encourage positive interactions across the web.

In addition to the above, improving SEO includes writing great meta descriptions, using headings, choosing a concise title, optimizing images, and more.

From Seo To
Web Development

Having a strong online presence is critical to building trust with consumers. Potential customers form an impression of your business based on search engine results, your website, and your social media platforms. We’ll help you strategically promote the information and offerings that best tell your story, leveraging the power of these online platforms to bring customers to you.

Website Design

A well-designed website will hold your
customers’ interest longer and make them
more likely to return. Your website is your
online space to showcase and promote
your business, and we’ll make sure it
represents your company beautifully.

Contact Our
Seo Professionals Today

At NUVEW, we are committed to helping your small business reach the customers that it both needs and deserves. If all of this SEO talk feels a little overwhelming, please do not hesitate to contact our offices directly to learn more about our services and our prices. A quote is always free, and we are available to talk at 219-227-8558. You can also get in touch with us by filling out our online contact form, and we will contact you shortly.

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