Getting Your Business Top Search Engine Results
Pretend that you are a consumer in need of a new product or service. You open your computer or grab your smartphone, go to Google.com, and type in, “Best roofers in Indiana,” or “Where to buy custom cupcakes in Illinois.” You hit enter.
Then, Google thinks for a split second, and provides you with a list of results that are relevant to your query. You, like most people, select one of the first links displayed on the page and visit their website.
This, in a nutshell, is SEO.