Getting Your Business Top Search Engine Results

Pretend that you are a consumer in need of a new product or service. You open your computer or grab your smartphone, go to Google.com, and type in, “Best roofers in Indiana,” or “Where to buy custom cupcakes in Illinois.” You hit enter.

Then, Google thinks for a split second, and provides you with a list of results that are relevant to your query. You, like most people, select one of the first links displayed on the page and visit their website.

This, in a nutshell, is SEO.

    Diving Into SEO – Why It Matters

  • Woman's Hand Writing SEO

  • Standing for search engine optimization, SEO is the process of moving your website to the top of a search engine’s search results page. And SEO matters because, as highlighted in the example provided above, consumers who are searching for a business like yours are most likely to choose the first link or two on a search engine’s results page, but will rarely make it to the bottom of the page, and certainly not to the second page. This means that if your website is not one of the first, you could be losing out on the opportunity to connect with potential clients.

We Strategize Ways to Move Your Website to the Top of the Page

At NUVEW, our SEO experts strategize the best ways to move your website to the top of a search results page to improve traffic to your site and get you more quality leads. Some of our SEO strategies include:

  • Performing keyword research. Keywords are important words that describe your business or services, like those mentioned above (custom cupcakes in Illinois, or best roofers in Indiana) and words that users are likely to type into Google. We do research to find out what words users are searching the most. From there, we can integrate those keywords into your content naturally so that when a user conducts a search, Google recognizes your company’s relevancy.
  • Developing great content. Did you know that the amount of content you have your site, the type of content you have on your site, how well-written the content on your site is, and how frequently you update content on your site all have an effect on your SEO? That’s right – when it comes to SEO, content is king. At NUVEW, we can develop myriad content types on your behalf, including both static pages and blogs. We also provide ongoing content services, so that you never have to worry about when your next blog will be posted.
  • Improving off-site SEO efforts. SEO is affected by more than what is on your website; there are also numerous off-site SEO strategies that can be employed to help search engines understand that you are an authority in the field, and should be treated as such. Some of these efforts include things like maintaining a strong social media presence, and getting other sites to link back to your site, known as quality link building.

In addition to the above, improving SEO includes writing great meta descriptions, using headings, choosing a concise title, optimizing images, and more.

    Contact Our SEO Professionals Today

  • At NUVEW, we are committed to helping your small business reach the customers that it both needs and deserves. If all of this SEO talk feels a little overwhelming, please do not hesitate to contact our offices directly to learn more about our services and our prices. A quote is always free, and we are available to talk at 219-227-5885. You can also get in touch with us by filling out our online contact form, and we will contact you shortly.

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