Clients who move their PPC accounts to us see a 20% lower cost per acquisition compared to their previous provider, so your budget stretches further and reaches more of the right people.
Pay Per Click
Let us help drive traffic to your
website with PPC.
seo
Choose NUVEW for
Effective Pay-Per-Click
If you have a website and a business, your website’s goal is to draw
as many visitors as possible and, ideally, convert them into sales. One
way to do this is through organic search engine optimization (SEO) tactics, such as great content, blog writing, social media, email campaigns, and the inclusion of keywords. However, in many cases, organic SEO is too time- or labor-intensive and can take months to really see results. When you need visitors to your site quickly,
pay-per-click advertising, also known as PPC, presents a
unique opportunity.
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20%
Lower Cost Per
Acquisition With
NUVEW Web
Solutions1
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PPC: What’s That?
Visitors from organic efforts are highly coveted, but they are by no
means the only type of valuable visitors out there. Focusing on pay-
per-click advertising, especially when combined with organic efforts,
is one way to quickly drive traffic to your website. Here’s how it works:
As its name implies, an advertiser (you, the business owner) pays the
advertising platform (Google or another search engine or website) a
small fee every time a customer clicks on the ad. Usually, these
ads are found on search engine results pages. Just above the organic
search results, you will find the PPC search results. You can set a
budget for your PPC ad so that when it has generated a certain
number of clicks, and therefore cost you a certain amount of money,
it is discontinued. You can also leave a PPC ad open, although this
could be financially unwise. PPC ads work because they allow you to
advertise your business to relevant customers, significantly improving
the chances that a customer will choose to click on the ad and visit
your site.
Our Professional PPC
Campaign Experience
Keep in mind that PPC can become very expensive very
fast. Because you choose how much you will pay for
each click, you may get outbid by a competitor, or a
competitor may beat you to the top of a search engine
results page using their own PPC ads or organic SEO
tactics.
In addition to the challenges of even getting your
website displayed in ad form, keep in mind that having
your website advertised is not enough on its own. You
actually want users to click that ad and visit your site.
This means that your ad should be skillfully designed
and employ the proper strategies to encourage
consumer engagement.
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Get the online traffic results
that your business is
looking for.
At NUVEW, we have experience helping businesses big
and small develop PPC campaigns that make a difference
and get the online traffic results that businesses are
looking for. In addition to knowing the ins and outs of a
great PPC strategy, we are also highly skilled when it
comes to organic SEO. By combining organic and
non-organic efforts, our professionals draw on the best of
both approaches to help your business improve its online
presence. Further, we keep your goals and your budget
in mind, prioritizing the most economical and the most
effective options. Schedule your initial consultation today.
Who We Serve
Pay-per-click advertising can look different depending on where a business stands. We work with companies at nearly every stage of their PPC journey, and we often hear similar frustrations from new clients before we start working together.
- Businesses Spending Without Seeing Results: They pay for clicks month after month, but the calls, inquiries, and sales generated from those campaigns fall short of what they are spending.
- Businesses Attracting the Wrong Leads: Their ads bring in inquiries, but many come from outside their service area, from people looking for something they do not offer, or from shoppers who are only comparing prices.
- Businesses Wanting to Reach Customers While Organic Growth Builds: They may be launching a new service, entering a new market, working through a slow season, or simply want to appear in front of people who are actively searching while their organic presence develops.
- Businesses Whose Campaigns Have Lost Momentum: Their ads once delivered strong leads, but performance has slipped, and the strategy that used to work no longer produces the same results.
No matter which of these describes your business, we build a plan around your specific goals rather than applying a generic template to every account we manage.
Our Process for Pay-Per-Click Success
Every successful PPC campaign follows a clear path from strategy to measurable results. We walk through several key stages when we take on a new pay-per-click account, and we keep you informed at each one.
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Discovery and Goal SettingWe learn about your business, your target audience, and what a successful campaign looks like for you.
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Keyword ResearchWe identify the search terms your ideal customers are actually using, so your ads appear at the right moment.
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Campaign Strategy and Platform ComplianceWe build out targeting, budgets, and ad structure while making sure every campaign follows platform advertising policies and truth-in-advertising guidelines.
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Ad CreationWe write and design ads that grab attention and speak directly to what your audience is searching for.
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Conversion Tracking SetupWe track calls, form submissions, and sales so you know exactly what your investment is producing.
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Ongoing Monitoring and OptimizationWe review performance regularly and adjust bids, targeting, and messaging to improve results over time.
Once your campaign launches, our work does not stop. We monitor click-through rates, conversion rates, cost per acquisition, and return on ad spend on an ongoing basis, refining your account so it performs better with time rather than flattening out.
Why Work With NUVEW?
Plenty of agencies offer PPC management, but our approach centers on results you can actually measure. Here is what sets NUVEW apart:
Integrated Paid and Organic Strategy
We combine paid search with organic SEO rather than treating them as separate efforts, giving your business a presence in both the ads and organic listings to build trust with searchers.
Remarketing Capabilities
We keep your brand in front of visitors who explored your site but did not convert the first time, capturing leads at every stage of the buying process.
Transparent, Honest Budget Management
We treat your budget with the same care we would give our own. Rather than pushing for the largest possible ad spend, we prioritize the most economical and effective options for your goals and provide clear reporting so you always know where your money is going.
From reducing wasted spend to building a stronger presence across search results, our strategies are designed to deliver measurable growth. We do not just manage your campaigns; we work to make every dollar count.
FAQs About PPC
How does PPC advertising work?
Advertisers bid on keywords that are relevant to their business, competing for optimal placement on search engine results pages. When users search for these terms, the ad appears prominently at the top, ensuring optimal visibility and engagement. The advertiser only pays when a user actually clicks their ad, making it a cost-effective method to bring qualified traffic to your website.
A Team that Speaks
Your Language and
Understands
Your Goals.
Your captivating website
designs await.
Your Success, Our Priority:
Real Results, Real Impact
Hamsa Mahendranathan / Whistleblower Partners
NUVEW did a total overhaul of our firm website, and we couldn’t be happier with their work or the outcome. They could not have been more conscientious or patient with us, and had excellent customer service—above and beyond what I expected. They really felt like our partners. They were fully invested in building a beautiful website for us that met the niche needs of our practice area. Highly recommend NUVEW and all the awesome women that work there.
www.whistleblower.law
Natalie Golden / Golden Impacts
NUVEW is the best partner! They brought my vision to life and I couldn't be more pleased with how my website turned out. I highly recommend them.
www.goldenimpacts.com
Ryan Miltner / Vireo Legal
Over my career, I have worked with multiple web developers. Without question, the team at NUVEW has been the most knowledgeable, responsive, communicative, and pleasant team I have worked with. We are just thrilled with our site and the development process. Hannah, Abby, Sydney, and their colleagues made sure our vision was realized and our unique touches were incorporated. We are looking forward to a continuing partnership with NUVEW. Could not recommend more enthusiastically.
www.vireolegal.com
Shereen Wingo / The Law Office Of Shereen Wingo
Astounded at the level of service that NuVew has afforded our small firm. This company has gone above and beyond for us, they recognized what we wanted to build, and wanted to offer their expertise in making that come true!
www.lawofficeofshereenwingo.com
Tyler Keil / Marks Law Firm
Our firm has had nothing but a positive experience with NUVEW! Everyone is wonderful to speak with and they made it so getting our new website setup was easy and hassle-free. I have nothing but positives to say, and their work speaks for itself.
www.markslawdm.com
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Businesses Succeed.
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1.Compared to previous provider. Cost varies by industry and market. 2 National average across platforms is 1.2%. Average audience growth for Instagram is 1.69% per month. Average audience growth for Facebook is 0.64% per week. Average audience growth for X/Twitter is 0.76% each month. Average audience growth for LinkedIn is 1.58% per month. Data is from May 2024. 3 Compared to previous provider. Average monthly website traffic varies widely by industry, website size, and market. For the legal industry, the monthly average for a small firm is approx. 1,000 visitors per month. NUVEW's average for legal clients in May 2024 was 2,150. 4.National average is 62% as of March 2024 5.Compared to previous provider
