If you have a website and a business, the point of your website is no doubt to drive as many visitors to that website – and hopefully, convert them into sales – as possible. One way to do this is through organic search engine optimization (SEO) tactics, such as great content, blog writing, social media, email campaigns, and the inclusion of keywords. However, in many cases, organic SEO is too time or labor-intensive and can take months’ worth of time to really see results. When you need visitors to your site and you need them quick, pay-per-click advertising, also known as PPC, presents a unique opportunity.
Visitors from organic efforts are highly coveted, but they are by no means the only type of valuable visitors out there. Focusing on pay-per-click advertising, especially when combined with organic efforts, is one way to quickly drive traffic to your website. Here’s how it works:
As its name implies, an advertiser (you, the business owner) pays the advertising platform (Google or another search engine or website) a small fee every time that a customer clicks on the ad. Usually, these ads are found on search engine results pages – just above the organic search results, you will find the PPC search results. You can set a budget for your PPC ad so that when it has generated a certain number of clicks, and therefore cost you a certain amount of money, it is discontinued. You can also leave a PPC ad open, although this could be financially unwise. PPC ads work because they allow you to advertise your business to relevant customers, significantly improving the chances that a customer will choose to click on the ad and visit your site.
Keep in mind that PPC can become very expensive very fast. Because you choose how much you will pay for each click, you may get outbid by a competitor, or a competitor may beat you to the top of a search engine results page using their own PPC ads or organic SEO tactics.
In addition to the challenges of even getting your website displayed in ad form, keep in mind that it is not enough just to have your website advertised; you actually want users to click that ad and visit your site. This means that your ad should be skillfully designed, and employ the proper strategies to encourage consumer engagement.
At NUVEW, we have experience helping businesses big and small develop PPC campaigns that make a difference, and get the online traffic results that businesses are looking for. In addition to knowing the ins and outs of a great PPC strategy, we are also highly talented when it comes to organic SEO. By combining organic and nonorganic efforts, our professionals take the best of both worlds to help your business improve its online presence. Further, we keep your goals and your budget in mind, prioritizing the most economic and the most effective options.
Having a strong online presence is critical to building trust with consumers. Potential customers form an impression of your business based on search engine results, your website, and your social media platforms. We’ll help you strategically promote the information and offerings that best tell your story, leveraging the power of these online platforms to bring customers to you.
A well-designed website will hold your
customers’ interest longer and make them
more likely to return. Your website is your
online space to showcase and promote
your business, and we’ll make sure it
represents your company beautifully.
A responsive, user-friendly website is not
a luxury, it’s what your customers expect.
No matter what industry you’re in, we can
help you build a custom website with the
features you need and the high level of
quality your business deserves.
Over the years social media has
transformed from an online hangout
mostly for teenagers into one of the most
popular channels for promoting businesses
and products. Social media allows you to
engage with customers like never before.
A great website won’t do you much good
if no one ever sees it. Good placement in
search results can put your business first
in a customer’s mind, and bad placement
can make you practically invisible.
Opening a new office? Adding services?
Pay per click campaigns are a great option
for getting your message in front of a
targeted group of people quickly. We’ll help
you create eye-catching ads that will drive
visitors to your website.
PPC should not be disregarded as “cheating” the system, nor as a simple strategy that can be pursued by the layperson. At NUVEW, we know firsthand that PPC takes diligent work, marketing acumen, and experience. If you are interested in learning how to drive more traffic to your business’ website than ever before, do not hesitate to contact us online or by phone today. We will provide you with a free quote to get started, and can meet with you to discuss your business’ online marketing goals and strategies moving forward. Call our PPC experts today at 219-323-3343. We look forward to helping your business grow!
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