In order to attract customers, increase sales, and retain clients for life, businesses not only have to provide great products and services: they also need to invest in marketing. In 2020, digital marketing is the primary way
Whether you work in marketing or are a business owner who wants to increase your business’s presence, you’ve probably heard the term “inbound marketing.” However, there’s also a good chance that while you’ve heard of this term,
Instagram has quickly become one of the most popular social media platforms worldwide. In fact, there are one billion active monthly Instagram users. For business owners who want to connect with more people, engage their audiences, and
We’ve posted before about the benefits of email marketing for small- and medium-sized businesses in Indiana. One type of email marketing that can be advantageous for businesses is the creation of an email newsletter. While newsletters are
Once you’ve designed your website and have it up and running, your job’s not done - you need to make sure that your website is actually effective. One way to improve the effectiveness of a website is
If you’re a small business owner in Indiana, then maintaining a website is an important part of your marketing efforts. Most consumers today use the internet to learn about and compare businesses, and to ultimately make purchasing
In order to attract customers, maintain sales, and stay ahead of your competitors, your small business needs to have an online marketing presence. If you’re nodding your head and thinking, “I know! That’s why I have a
Your business’s website is one of its most powerful--if not the most powerful--marketing tools. With your website, you can share information about your business and your products and services, provide updates, establish yourself as an authority in
When your business designed its first website--which may still be the website you’re using today--was font something you thought much about? The answer is, most likely, “no.” Indeed, most people don’t think about font or typography at
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