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For many business owners throughout Indiana, search engine optimization, or SEO, is confusing. Indeed, many business owners don’t even know what SEO is, let alone how to optimize their SEO marketing efforts. What’s more, even skilled digital

For businesses in Indiana, having an effective marketing plan is a key part of reaching customers and driving profits. Yet for non-marketers, writing a marketing plan can feel like an overwhelming task. Fortunately, these step-by-step tips can

The goal of most businesses is growth. If a business doesn’t grow, profits don’t increase. So how exactly does a business owner drive growth? Consider these seven growth strategies that are used by some of the most

If you’re a business owner who is attempting to grow the business’s online presence and connect with more customers and potential customers, you’ve probably heard of SEO. SEO is a key part of a successful content marketing

Using the internet to support a business’s marketing efforts during the digital age is the best way to reach a maximum number of customers. But rather than just maintaining a website and maximizing for SEO (search engine

More people than ever before use the internet to make decisions about where they spend their money, visit a company’s website before making a purchase, and buy products online. As such, it’s important that your website is

Facebook continues to be the largest and most popular social media platform in the world. Which means that if your brand isn’t using Facebook or/and doesn’t have a Facebook marketing strategy, it isn’t maximizing its marketing efforts.

Building your brand is about more than just creating a company name and a logo; it’s about more than just offering a product or a service. Building a brand, or “branding” your company, is about telling a

Creating landing pages is a basic part of creating your website. However, don’t fall into the trap of believing a number of common landing page myths that exist. Here are 10 common landing page myths to avoid

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