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While many companies may be very specific about the types of services or products they provide, as well as the type of customer they're targeting, a company’s branding might be all over the place. Maybe you haven’t

Branding Essentials 101

February / 23 / 2021

For small businesses, digital marketing is a must. And of course, a huge part of digital marketing is ensuring that a website is optimized so that search engines--especially Google--can find it. One way to optimize digital marketing

When you’re thinking about your business’s digital marketing efforts, chances are strong that you’re not thinking about users’ privacy or collecting users’ data. But you should be, especially as data collection and privacy laws are changing. Digital

In today’s digital world, having a strong online presence is crucial to business marketing. And one of the most important elements of a digital marketing strategy is a business blog. But for those who don’t consider themselves

For most small- and medium-sized businesses in Indiana, social media management isn’t something that’s being thought about at all. Instead, business owners are concerned with running day-to-day operations, not running an online marketing campaign. But digital marketing

Unless you’re a computer and design guru, chances are that you’re not designing your website yourself. But because there are numerous free and low-cost do-it-yourself website design applications on there, you may feel tempted to give it

Search Engine Optimization, or SEO,  is a key part of your online marketing strategy. Indeed, SEO helps search engines be able to find your website and content, placing it higher on a search result’s page. While there

Sending out a weekly or monthly newsletter to your business’s/organization’s mailing list is one way to connect with customers and keep users engaged in your business. However, an email newsletter will only be effective at achieving your

The power of a strong digital marketing campaign should not be understated. In today’s world, more and more consumers are getting their information online and making decisions about what they purchase based on what they see on

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