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If you don’t work in the digital marketing industry--and perhaps even if you do--you may be guilty of understanding or using the terms “content marketing” and “content strategy” interchangeably. However, content marketing and content strategy are distinct

In order to stay relevant and connect with customers, brands should be publishing content on a fairly regular basis. While the content itself needs to be engaging in order to be effective, there are also some technical

Understanding Backlinks

December / 15 / 2020

Unless you have some digital marketing skills, a do-it-yourself website build isn’t recommended. But if you’re operating on a budget, creating the basic frame for your website might be an attractive idea. Here are a series of

For companies today, the vast majority--if not the totality--of marketing is done online. While having a website and a social media presence are both a great start, the existence of a website alone isn’t enough to truly

Elements of Great Copy

December / 1 / 2020

At NUVEW, we provide a wide range of digital marketing services for our clients. We are well-known for our services pertaining to search engine optimization (SEO), social media marketing, content writing, blog creation, pay per click advertising,

Social media doesn’t always get a positive review. Indeed, social media has gotten a bad reputation over the years, fueled in large part by concerns about privacy, fake news, and excessive screen time. While social media certainly

As businesses throughout Indiana start to learn more about digital marketing and its value, many are coming to our digital and content marketing company with questions. Here are some of the answers to the most frequently asked

When consumers are making product decisions, they consider a variety of factors that align with their values, ranging from the sustainability of a product to its price and everything in between. One thing that consumers are almost

Keeping a website fresh and up-to-date is a key part of a strong online marketing strategy, and a strong online marketing strategy is absolutely necessary for small- and medium-sized businesses in Indiana. But updating your website might

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