Latest Blog Posts

If you are a business owner in Indiana, acquiring new customers is surely one of your primary goals - after all, new customers help a business grow and thrive. In fact, if you have a marketing strategy

Many companies throughout the state of Indiana have been in business for decades, and have been serving customers long before the internet was even a thing. Back in those days, word-of-mouth marketing--which refers to simply having your

If your business has invested in any digital marketing services, or if you’ve done some online research regarding the implementation of an online marketing campaign, you’ve probably stumbled across the term “click-through rate” a time or two.

How does social media marketing work, and why is it important for my business? There are various forms of digital marketing that are important for a business. To be sure, some of the strategies that companies often

Most business owners aren’t giving a lot of thought to their business website, especially if they are already engaging in some form or digital marketing, be that content marketing, SEO integration, social media marketing, or a combination.

What is A/B testing and is it something I should be doing? Digital marketing, which has proven to be crucial for a business’s success in today’s world, is, in large part, the process of identifying your target

Creating relevant content is key to your content marketing strategy, but how do you get there? Gone are the days of radio ads and billboards, flyers and attracting new customers purely through word-of-mouth marketing. Today, most customers

Social media is an affordable and viable option for you to use to get the word out about your business. Today it is estimated that three billion people use social media to connect with family, friends, and

Studies prove that a well-designed website is essential to keeping your customers on your site for a while longer than just any other site. It is imperative that your website is visually appealing and easy for visitors