One of the great things about the Internet is that it’s global, which means anyone in the world can find you – and your business – no matter where you’re located. However, if you run a business that is based on your location, then it really doesn’t matter if someone in New York, Florida or Arizona finds your website when you’re a plumber located in Chicago or a lawyer focused in Indiana. It’s great to be noticed, but you want visitors to your site to become real leads. That’s why localized SEO is so important to your business.
The value of effective search engine optimization (SEO) as it pertains to the success of your online marketing campaign can’t be understated. However, for small, localized businesses, targeted SEO is even more valuable. You need to make sure that your SEO efforts are aimed at your potential customers. In order to do that you need a local SEO campaign that includes important local keywords that are relevant to your potential customers. At NUVEW we look at all the possible local keywords and assess which ones are the most effective for your business and your location.
One of the best ways to build your local brand is by getting your customers to talk about you and share their positive experiences about your business. At NUVEW we reach out to those customers and encourage them to share those positive experiences via online reviews. When those reviews are published our location-specific keywords help target those reviews so they are listed prominently in the search engine results. That can help potential customers find the positive reviews that your previous customers have already experienced. This not only increases your chance of gaining new customers, but it can also help us customize our location-specific keywords even closer to what your customers are looking for.
We also take a broader view with your local target by enhancing any current local listings in your area, as well as any citations that have been published. Combining these tools, with the appropriate local keywords and any listings on directory sites, we create a campaign that is tailored to your market. We also make sure that you will be found anywhere your competitors are being found.
So why is local SEO so important? Every day people enter millions of searches on the Internet, for millions of different things. However, nearly half of all searches on Google include a location. That means in order for you to be successful in your neck of the woods, you have to be included in those localized search results. At NUVEW we get you connected with the right audience. That means the people who find your website will be the kind of potential customers that you’re seeking.