covering every topic imaginable. With so many websites, that means there are just as many website designs to choose from. Chances are there are no two websites that are exactly alike. Therefore if you’re looking to create a website in Highland, IN that is different from all the rest then you have a lot of options at your disposal. However, no matter what kind of website design you fancy, these days you need to keep one overriding factor in mind. How will your website respond to the ever growing quantity of different screen size options that are available? In web design terms: is your website responsive? What does that mean, exactly.
According to Google, “responsive web design serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size.” So that means whether a visitor to your site is using a laptop, tablet, phablet or phone, your site will automatically format to the user’s device. Why is having a responsive design so important? If you’ve ever tried to access a website on your smartphone only to find that it’s formatted to a desktop, then it probably didn’t take you very long to click out of that site and head to a different one.
Of course, the user experience is crucial to your website success, but that’s not the only reason having a responsive design matters. Google recommends using a responsive design over any other option, and when it comes to successful online marketing Google’s opinion matters. So why does it matter to Google if you have a responsive design. It’s because it helps the search engine giant’s “algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.”
As you can see, if your website is not responsive to the user’s screen size it not only increases the likelihood the user won’t stay very long and avoid coming back, but it can also hurt you with Google’s rankings. So what can you do if your website isn’t responsive? You can contact NUVEW today and we can start working on a responsive design for your site. Our web design team will build a site that will format to any screen size, large or small, which means your users will enjoy their experience no matter when, where or how they access your site. That could mean big results for your bottom line.
Of course, once your website becomes responsive it will need more traffic. At NUVEW we can help drive more traffic to your site as well, with our integrated online marketing campaigns and search engine optimization strategies. With quality content that’s targeted specifically to your potential customers – along with the proper placement of that content – you will start to see more visitors to your site and more actual leads, which in turn, will most likely become conversions.