Designed to Convert
Nice-looking web design is a very subjective topic. What one person finds beautiful another person might find appalling. There are certain web design tactics, however, that regardless of your personal taste have been proven to work for higher SEO rankings and conversion purposes. So even though something can appeal to one user but not to another, if you want the new leads and conversions to continue coming in then you need to make sure your web design incorporates the proper tools and strategies.
Unique Call-to-Action Buttons
Every website has a purpose and whatever that purpose is it needs to be clear and precise. That means your calls to action need to be strong and compelling. These call-to-action buttons should be intriguing enough to captivate your users and get them to actually click on them and follow through. Strong calls to action can assist you in your efforts to help your visitors become leads and your leads become conversions. So make sure your buttons are not just generic boxes, but that they stand out from the ordinary. You also need to use the right written content to clearly explain the value of clicking on the button.
Make Your Story Count
There are so many websites to choose from in just about every industry. That means you need to make yours stand out by using it to tell your story. Your web design should include unique and interesting ways to describe your strengths and tell visitors why they should choose your goods or services. By using the right web design techniques to tell your unique story you can engage visitors and keep them coming back, which means they will likely become customers. This also includes simple, clear and precise messages that are easy to understand and relate to. Make sure your copy hits the mark.
Never Forget Mobile
We’ve said it before and we’ll say it again: you can’t overlook the importance of having web design that is mobile friendly. Most users now access the Internet via mobile devices, which means your web design has to be responsive to those different screen sizes. That means it will automatically adjust to each different size, which makes for a much more user-friendly experience. It will not only keep your visitors happy, but it will also ensure that you don’t lose points with Google. For more information about website design aimed at conversions contact NUVEW now. Click here or call us at 219-323-3343.