Don’t Overlook the Importance of Localized SEO

Posted on March 22, 2016

Think Local

If you know anything about SEO then you know that one constant in the industry is that SEO is continually changing. As long as consumers use search engines to find what they’re looking for online, SEO will be important. In addition, as long as people continue to shop online before they buy in the store, then search engines will remain relevant. The way consumers shop now is much different than pre-Internet days. Now, any business that wants to stay competitive must have an online presence. However, just being online isn’t enough. These days you have to connect with the people closest to you, especially if you are a small, localized company. That’s why local SEO is so important.

Be Found with Local SEO

Even national or global businesses need to consider doing some local SEO, but any small business that needs local customers to thrive has to focus on localized SEO. Essentially, local SEO is intended to help you reach and connect with consumers that are found in a generally smaller geographic area. For example a plumber in Michigan won’t be looking for customers in Kansas. So if you aren’t catering to a global market then you must use local SEO to reach your target customer.

Benefits of Local SEO

There are several benefits that your business can reap by properly utilizing local SEO. First and foremost, local SEO improves your visibility with your target audience because it gives you a better ranking on a search engine results page. Second, because local SEO helps attract a targeted, local audience it is more likely to help increase your conversions. Another advantage of local SEO is that fewer companies are competing for the same audience, which means there is less competition in the rankings war. Local SEO also improves your ability to make new relationships, including new partnerships and other connections. Last, but not least, local SEO is a major factor in mobile traffic. People who are on the move but near your business are much more likely to find you in their mobile search if you have a strong local SEO presence.

NUVEW Will Help You Get Local

These are some of the many benefits of local SEO. If your business relies on a local targeted audience and you aren’t using local SEO, then you need to get on board. Don’t miss out on all the possibilities. At NUVEW, we will help you with your local SEO efforts. We understand what it takes to attract the audience you seek. Please contact us today for help at 219-227-8558, or click here to contact us online. You can also learn more about local SEO by clicking here.