Google Analytics provides businesses with websites with valuable data about how their websites are accessed and used by users. Indeed, millions of businesses around the globe rely on Google analytics data for informing and driving decisions related to website content, SEO, links, and more. In mid-2023, Google will be retiring its current version of Google Analytics and introducing Google Analytics 4. Here’s what you should know about Google Analytics 4 and why you should make the switch now—
What Is Google Analytics 4?
Google Analytics 4, or GA4, is “a new property designed for the future of measurement.” According to Google itself, GA4 will collect both website and app data, use event-based instead of session-based data, include enhanced privacy controls, feature predictive capabilities that offer guidance without complex models, and direct integrations to media platforms for enhanced integration for websites or apps.
Why Create a Google Analytics 4 Account Now?
As mentioned above, in July 2023, the current version of Google Analytics will stop processing data. This means that beginning the integration now is strongly recommended. By setting up a GA4 account now alongside your current Google Analytics account, this will not only give you time to familiarize yourself with a new interface, but will also ensure that you have data for a year-on-year analysis.
How to Get Started with Google Analytics 4
Getting set up with a GA4 account is easy! If you haven’t already set up Google Analytics, then you’ll want to set up Analytics data for the first time. If you’re currently a Google Analytics user, then you’ll just add GA4 to a site using Google’s current version of Analytics (Universal Analytics, or UA). Another option is to add GA4 to a content management system or website builder platform.
Call NUVEW for Help with Google Analytics 4
If the above sounds completely foreign to you, another option is to hire a digital marketing professional with experience using Analytics to start collecting data for your business and transitioning your website to Google Analytics 4. Not only can a professional ensure that you’re ready for the July 2023 change, but can also help you to interpret data once it’s collected and implement meaningful changes.
At NUVEW, our website development and content management professionals have years of experience analyzing relevant data on our clients’ behalf. To learn more about GA4 and why it’s something your business should be using, call us today or send us a message. We look forward to working with you!