Anyone creating copy for websites, emails and advertisements is doing so with the intention of driving sales and building new client connections. A strong call to action is an important part of any written web content. By including a call to action, your marketing efforts will be better equipped to convert viewers into long-term customers. Consider the following guide to learn more about calls to action and their benefits.
What Does a Call to Action Accomplish?
Think about the last time you visited a website. You probably came across an element designed to provide something for your personal information. For instance, a contact widget is a section where you can directly message the company and provide your contact information to get in touch. These elements typically include a phrase or sentence prompting you to act. This is known as the call to action.
A call to action allows businesses to form new connections by encouraging viewers to reach out and engage with their brand. The goal is to move them along the customer journey so that they are not merely visitors to your website, but new clientele that becomes loyal to your brand. Businesses can better use website traffic by collecting prospective clients’ contact information. By doing so, you can reach out to them and sell your products and services to them.
Consider the Sales Funnel
When constructing a call to action, consider where the customer is in the sales funnel. At the top of the funnel, the call to action will be located within ads, blogs and social media content where you are generating awareness across a wide audience. In the middle of the funnel, the phrases will be added to newsletters, home pages and pop-ups. Bottom-of-funnel phrases are typically located on contact pages.
Know the Best Practices
An effective call to action grabs attention and makes your audience want to take the next steps. Of course, it’s important to keep best practices in mind as you create your calls to action:
- Focus on the copywriting process. Calls to action are well worth your time and energy since they sell. Don’t speed through the creation process: consider a wide range of options before settling.
- Remember that your call to action isn’t just the button that your prospects press: it also includes the content surrounding it. The paragraph preceding the button should naturally lead the client to the next step.
- Keep the tone friendly and conversational. You aren’t demanding their time or attention. You want to earn it by appealing to their unique needs. Write in a tone that would be a natural conversation between your and a client.
Contact Our Web Development Team to Enhance Your Online Presence
There are many ways for your website to support a successful customer journey. From start to finish, your client expects a seamless experience, and a call to action is one of the most important parts. Write effective calls to action with the help of our team at NUVEW Web Solutions. We are ready to assist you in furthering your online presence.