Any successful modern business can attribute part of its growth to its website. Your website plays a vital role in converting prospective clients into long-lasting partnerships. Maintaining a reputable online presence requires your ongoing attention, and sometimes, a website refresh is necessary to ensure your clients’ needs are met. Refreshing your website doesn’t mean upending every aspect of your branding. Rather, you are enhancing the elements that are already working while replacing those that are hurting your digital marketing efforts. If you think it’s time for a website refresh, our team at NUVEW Web Solutions is prepared to help. We explore a few signs that may indicate it’s time to update your website.
A Responsive Mobile Design Is a Must
A large portion of search inquiries are performed on mobile devices. Even if your website works well and looks spectacular on desktop, a poor-performing mobile site can mean fewer conversions. A fast loading time is crucial: even just a several-second delay can make visitors leave. A website’s loading time depends on multiple factors, so it’s a matter of optimizing web elements, resolving server issues and more. Too many plugins and images can slow down things, as well as bad web hosting and high traffic. A web developer can help you determine what’s slowing down your mobile site and address those issues to keep visitors on your page.
Include Calls to Action
No matter how carefully you’ve outlined the content on your website, it won’t amount to much without a call to action. Take a look at your web pages and imagine you’re scrolling through as a potential client. Is your contact information easy to see? Does the page end with a contact form or a button linking to your phone number or email? Each page needs to direct clients to the final step of the customer journey, which is making a purchase. Make it easy for clients to get in touch and get started with your services. As a result, your conversions will notably increase.
Update Your Copy
If it’s been years since your site’s content was posted, it may contain outdated information or broken links. Furthermore, your business likely changed services within that time, and you want your website to reflect what you currently offer. Accurate, fresh content can transform your website and keep clients on your page. Make sure your home page contains an inviting tagline and brief descriptions of your products and services. You should also add pages specifically designed to help you climb the search rankings.
Clean Up Basic Coding
Small businesses often start off with a small, basic website. But your company’s website is crucial to your growth, and as you continue to expand your services, you’ll want a website that matches. A web designer can address coding problems so your site can stay up to speed with competitors.
Contact a Web Developer to Refresh Your Website
Keeping your website up-to-date is key to continuing your company’s growth. Your website should change as you do, and a web developer can help you make the right changes. If it’s time to refresh your business’s website, contact NUVEW Web Solutions to learn how we can enhance your digital presence.