Are You Making These Social Media Marketing Mistakes?

Posted on October 4, 2016

 

Mistakes Will Hurt You

Social media is an integral part of any business now, particularly regarding a company’s online business. Social media consists of many platforms and some are better than others for marketing purposes. Every business is different and not all social media marketing efforts are created equal. Therefore, you must make sure that you do social media marketing right. A few small mistakes here and there won’t hurt you too bad, but if you make too many of them then your business could suffer irreparable damage.

Know Your Audience

One of the biggest mistakes businesses make is to incorrectly identify their target audience. You must know your audience and you must post content that is relevant and meaningful to them. Also keep in mind that a social media audience can be different from other marketing audience so you must understand them well and know how they will respond to the information you share. You also need to make sure your strategy and message stay on point, without bouncing all over the map. Stay connected to your audience and to your content strategy.

Too Much Exposure

Another mistake social media marketers make is to create too many accounts too soon. With so many platforms to choose from some companies try too hard to cover them all. It’s better to start with one or two platforms and do them well, instead of try to utilize all of them at once and spreading yourself to thin. After all, just one platform done effectively is much more valuable than six platforms done poorly.

More Costly Mistakes

Some other common mistakes people make with social media marketing include paying for fake followers to make your numbers look better, not having a clear and consistent voice, pushing your business too hard, posting too much too often and not matching the correct type of post to the right kind of platform.

Let NUVEW Do Social Media for You

Everyone knows that mistakes can be costly in business, especially for small businesses. Don’t let a costly mistake upset your online marketing efforts and leave you reeling. Instead contact NUVEW today for help with your social media marketing efforts. We understand how to utilize social media to its fullest and make it work for you. We’ll avoid these common mistakes and help you get the results you desire. Please contact us today by calling 219-227-8558. Or, you can click here to contact us online.