When you’re thinking about your business’s digital marketing efforts, chances are strong that you’re not thinking about users’ privacy or collecting users’ data. But you should be, especially as data collection and privacy laws are changing. Digital marketing, by its very nature, involves collecting personal information in one form or another. As rules regarding data collection change, here’s what you should know about how data collection and privacy rules may impact your business’s digital marketing efforts and how you can stay compliant–
The Rules: What You Should Know About Data Collection
New laws are being passed that directly impact how and when businesses can collect information about consumers, as well as what they can do with that information. For example, an article in a 2020 Harvard Business Review publication gives an overview of the General Data Protection Regulation (GDPR) law, which was passed in the EU in 2018. A new law in California also recently passed – the California Consumer Privacy Act (CCPA). The CCPA requires that businesses maintain copies of customers’ data that’s collected, and that consumers who request to be provided with their data, or have their data deleted, have their requests satisfied.
How to Ensure Compliance with Privacy and Data Collection Regulations
Ensuring that you’re in compliance with privacy and data collection regulation can be difficult, especially if you’re not an expert in digital marketing. Here are a few things to make sure you prioritize in the process:
- Permission. It’s critical that you only collect and use data that you are allowed to collect and use under the regulations. It’s also important to be transparent about your business’s policies related to cookies and similar technologies.
- Proper use. If you’re collecting data that you’re not using, then you’re storing something that’s just a liability. Assess the data that’s in your possession – are you using it? Do you have unnecessary data? If so, get rid of it. This will reduce that liability (should you be hacked and your customers’ information get into the wrong hands) and help you to more easily manage and sort the data that you do have.
- Invest in automation. Analytics and automation technologies are great for helping companies meet regulatory requirements efficiently and effectively. These tools can safeguard customers’ privacy and ensure that businesses’ marketing efforts continue to thrive, even in the era of more regulations and requirements around data collection and privacy.
Get Help from NUVEW Today
At NUVEW, we prioritize clients’ compliance with all laws and regulations pertaining to data collection and privacy. For assistance with your digital marketing efforts from a professional team that’s well-versed in current laws, call us today.