As a business owner in Indiana, there are dozens of things that you’re trying to do to bring in and retain customers. Surely, you have a website, and increasing traffic to that site is undoubtedly important. But rather than just focusing on traffic, you should be focusing on your conversion rate. Here’s what you should know about what conversation rate is, why it matters, and how NUVEW can help your business improve its conversion rate—
What Is Conversion Rate?
Conversion rate is the rate of the total number of visitors to a site that are converted into users, subscribers, or paying customers (depending on what you’re measuring). Conversion rate is one of the most important metrics, and can tell you a lot about the success of your website, potential profitability, and more.
Why Your Conversion Rate Matters
Many businesses who are having trouble bolstering their sales funnels will focus on increasing traffic, assuming that more traffic will mean more sales. While this may be true, it’s not always the case. Instead of focusing on traffic, focusing on conversion rate is much more advisable. Here’s why your conversion rate matters:
- Improved ROI. Your return on investment (ROI) is critical to your business’s bottom line, which is why it’s important for you to understand that increasing your conversion rate will be less expensive than trying to increase web traffic. If you focus on converting the traffic you already have, you’ll have more money in your pocket.
- More sales. The biggest reason that conversion rate matters is because a higher conversion rate means more sales, plain and simple. As this is the end goal for most businesses, conversion rate is the number one thing you should be focusing on.
- Indication of success. Another reason that paying attention to your conversion rate is important is that it is a clear indication of success or failure. The metric doesn’t lie, and can help you to determine what’s working and what’s not, as well as predict your future sales based on current data.
- Focusing on conversion rates can improve your overall website. By paying attention to your conversion rate and seeing what parts of your website are leading to conversions and what parts aren’t, you can actually take action to improve your website overall. This can help with bounce rate, organic search, and user engagement.
How NUVEW Can Help with Conversation Rates
At NUVEW, we can perform an audit of your website to determine what content works and what doesn’t. From there, we’ll design unique strategies for improving your conversation rate and driving sales. Reach out to us today to learn more about our digital marketing services.