Search Engine Optimization (SEO)

Posted on April 22, 2014

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s “free,” “organic,” “editorial” or “natural” listings on search engines. In other words getting a website to appear higher on the search result page. This is important, because the more frequently a site appears in the search result list, the more visitors the website will receive from the search engine’s users. It’s not just your potential new customers going online, it’s your current customers, as well. In fact according to Pew Research Center, 92% of US Internet users go online to search for more information about products and services they’ve heard about. More visitors to your site means more customers/cash flow for your business.

How can SEO help my business?

The number one challenge most businesses face is getting their potential customers to contact them over their competitors. Your placement on the search engines is crucial. Without search optimization it will be very difficult for your website to get prime real estate on search engines. We will develop search engine marketing strategies and get your business found. The more you are found online the more traffic your website will receive. Increased web traffic leads to increased cash flow. SEO makes sense for businesses because it makes them money. SEO leads have a 14.6% closing rate, while other types of leads (direct mail, print advertising, etc.) have a 1.7% closing rate.  Call us today at 219-323-3343 for a free no obligation consultation for SEO services.