Each year, Google’s algorithms get an update, and trends and requirements for maximizing search engine optimization (SEO) shift. As you build and edit your website and create content for 2022, here are some upcoming changes to SEO to watch out for
SEO Rankings to Be More Competitive
The first thing that you should know about changes to SEO in 2022 is that search engine rankings will become more competitive. This means that businesses will have to work harder and be more creative and diligent in their SEO strategies in order to rank at the top of search engines’ results pages. Some of the old tactics of SEO, such as keyword stuffing, likely won’t work—search engines will be looking for authentic engagement and reliable content.
Voice Search and Inquiry
With more voice searches and inquiries happening, it’s likely that keyword searches will become more natural and casual-conversation seeming. For example, if a top keyword search was “best cake Indiana,” there may be a shift to “the best cupcakes near me,” or “Where to buy cake in Indiana.” More practical, conversation-like questions will drive more practical results.
Images and Videos Will Impact Optimization
Images and videos have already been impacting SEO, but as these forms of media become more popular, it’s likely that they’ll play an even more integral role in search engine optimization. When uploading images and videos, make sure they are titled and tagged with any keywords that are important for business. You should also include alt text, which not only will improve SEO, but is also necessary for accessibility compliance.
Shift to Long-Form Content
What’s popular in terms of content length for search engine optimization purposes changes over the years. In 2022, plan for long-term content to be in. And long means long—content that’s 3,000 words or more is likely to get more traffic, helping to improve SEO rankings.
EAT Principle Relevance
Have you heard of the acronym EAT? Standing for expertise, authoritativeness, and trustworthiness, the EAT principle is something you should strive to achieve in all content you post. Not only is this important for building customer trust, but it will also lead to higher-quality content and improved SEO rankings.
Call NUVEW for Help Improving Your SEO Today
If you want to be competitive with your SEO in 2022, hiring a professional SEO expert is strongly recommended. At NUVEW, we specialize in SEO and local SEO, and can work with your business to create an SEO strategy that gets results. To learn more about our team and our other digital marketing services, reach out to us by phone or online today.