If you are looking for ways to promote your business and gain more online traction, then you may have considered Google Ads (formerly called Google AdWords) – an online ad service operated through the biggest and most powerful search engine there is: Google. If you’re thinking about Google Ads, here’s what you need to know about how it works, as well as some of its benefits and drawbacks. For more information that can help you to make the decision that’s right for you, reach out to NUVEW and our digital marketing specialists today—
How It Works
The first step to using Google Ads is to create an ad. Google makes it simple by providing you with all of the tools you need to create the ad, even if you have no digital marketing skills. When you create the ad, you’ll also let Google know what your goal is. For example, are you hoping to increase foot traffic to your business?
Next, you’ll decide where to advertise, and you’ll set and cap your budget. Next, you’ll go live. The process is very simple, and can be done by anyone, even someone who knows nothing about online advertising.
Google Ads: The Benefits and Drawbacks
So, should your business use Google Ads?
One of the benefits of using Google Ads, as discussed above, is that it’s a very simple and easy thing to launch. Additionally, because you can set a budget, you don’t have to worry about spending way more than you bargained for. That being said, it can get expensive. Remember, when you use Google Ads, you’re paying for clicks, and each click could cost you a lot. In fact, one source suggests that clicks can even be as high as around $60 per click.
Another downside of Google Ads for small businesses is that competing with larger businesses can be difficult. This is based on the fact that bigger businesses have a larger cash flow, which means that they can be consistently dropping large amounts of money on Google Ads campaigns.
If you can afford it, though, Google Ads does give you a lot of control and feedback when it comes to measuring success, targeting an audience, and managing your campaigns.
NUVEW Can Help
If you’re looking for affordable and effective digital marketing solutions for your business, NUVEW can help. As digital marketing specialists, we can guide your business through the range of options that are available for online advertising, and will develop a strategy that’s specific to you. Call our team today to learn more about how we can help.