You may have seen claims that blogging is dead or archaic. Yet providing quality content to readers is still an integral part of a marketing strategy. Connecting with clients means recognizing their needs and identifying solutions to their problems, and blog posts can achieve both of these goals. Keeping up with blogging can be challenging, but working with a digital marketing expert makes it easier. NUVEW Web Solutions offers our top reasons why companies should keep a blog for improved SEO efforts.
Include Important Keywords
Keywords are essential to successful Search Engine Optimization (SEO). Yet using keywords alone isn’t enough to get your website in the search results: you need to follow Google’s preferred practices to appeal to its algorithm. Their algorithm can detect poor practices, such as keyword stuffing, known as black hat marketing. But blogs pass the check because the content matches Google’s guidelines for optimal content. As a result, you can add important keywords without tipping off their algorithm and being penalized.
Boost Website Traffic
If you view any popular websites, you’ll likely see a blog section. Blogs are perfect for starting conversations with your audience and pushing them through the customer journey. Blogs act as the gateway to your website, and once they are there, readers will explore your other products and services. Adding links in your blogs can direct web traffic to pages where they can make a purchase, successfully becoming one of your clients.
Establishes Credibility in Your Field
Websites act as a symbol of your company. Blogs show that you are knowledgeable in what you do, which increases your credibility with potential buyers. Clients want to be able to trust you, and by providing blogs on an array of topics, you’re sending a message that you understand what you do and how it helps improve their lives.
Updates Your Website
Clients appreciate a website that is regularly updated with new information. Showing that you are ahead of the latest news and updates in your field showcases your expertise. You can display your technical knowledge through blogs where you inform visitors of key topics they should know about.
Provide Content for Social Posts
In addition to your website, you need a solid social media presence to reach a wider audience. Blogs serve well as content for your social posts. Including a link to your blog not only drives website traffic but also can draw in new clients when paired with images. Include a teaser that hints at your blog’s contents, and clients will want to click to read more.
Build Your Online Presence With a Digital Marketing Expert
Content marketing has so many benefits to your online presence. Blogs can drive website traffic and make your brand known. Blogs are just one part of the picture: a solid online presence is founded on a combination of social media, SEO strategies, and so much more. Our experts at NUVEW Web Solutions can help you establish a strategy that works for you. Call today to begin building a custom website.