Google remains an important resource for businesses hoping to increase the visibility of their aids. Yet once their Google Ads profile is in effect, some business owners try to see if they can find their own ads in Google. While this is an understandable inclination, there are many reasons not to search for your own ads since doing so can be harmful to your digital marketing experts. NUVEW Web Solutions explores a few of the reasons business leaders should avoid making this mistake.
Compromises Your Click Through Rate
There are many variables that determine how successful Google Ads are. One of those factors is the click-through rate, which is influenced by how many people click on your advertisement versus how many times it is seen.
Since each impression of your ad is factored in this rate, searching for your keywords but not clicking on the ad means your rate will go down.
Damages Your Quality Score
In addition to the ad’s relevance and the user’s experience on your landing page, the ad’s click-through rate determines your keywords’ quality score. If you search for your keywords and don’t click on the ad, the click-through rate drops, which means the quality score for that keyword also decreases. A low score will reduce the number of times your ads are shown, and even if they do appear, they’ll be located farther down in the search results than ones with high-quality scores. If your ad shows near the top of search results, the customers are more likely to see it than if it were farther down.
Plus, Google charges more if they believe your advertisement’s quality is lower or is irrelevant to a keyword. This affects your budget and results in a higher cost for each click.
Hurts Your Ad Relevance
When an ad is viewed many times but not clicked on, Google will assume this means the keywords aren’t relevant to your ad or your target audience. As a result, your ad won’t be shown in these keywords. By searching for a keyword and ignoring your ad, Google may even believe that your searches are malicious and stop displaying your ads at all.
Don’t Click On Your Ads, Either
As explained above, viewing your ads in a search without clicking on them can harm your rankings. Yet clicking on your ads is a bad idea, too. PPC, which stands for pay-per-click, means that you are charged for every single click on the advertisement. Google doesn’t distinguish between you and prospective clients, meaning it cuts into your budget each time you click on the ad. This wastes your resources and can also increase your bounce rate, which further harms the ad’s visibility in Google searches.
Talk to a Marketing Expert
PPC advertising is an effective way to draw in consumers and increase web traffic. However, you should be aware of various ways you may be unintentionally sabotaging your own efforts. NUVEW Web Solutions can help you with your PPC strategy: contact us to schedule a consultation.