Your site’s authority is crucial to a successful SEO strategy. Building authority is a specific location that lets you connect with local clients and become known within your community. SEO is a powerful tool for establishing a reputation and drawing in local clientele to your business. As Google continues to update its algorithm, the authority has increased relevance and has become an even more critical factor in recent years. There are several steps business owners can take to increase their local authority, and one method is through SEO. Talk to our team at NUVEW Web Solutions to explore your options.
Create Quality Content
As many SEO experts say, content is king. The content you provide can make or break your SEO since you must follow Google’s guidelines for quality content, which penalize those who use black hat marketing. It’s less about generating a high number of content and more about focusing on making quality content. When prospective clients visit your website, they expect you to answer a question. That’s why fluff won’t increase your Google rankings: strategize key topics that clients are searching for, and offer your expertise.
Relevance Is Important
When writing content for local SEO, it’s important to determine what’s special about your website’s vertical in your location. By identifying opportunities for your brand to shine, you can provide useful content for your target audience, which are the individuals who are most likely to make a purchase after reading. For instance, if you’re creating content that’s being posted during a certain time of the year, the subject matter should align with the timing. An HVAC company wouldn’t want to post blogs about furnace repair in the summer when no one is using their heat. Instead, plan topics ahead of time, so you know exactly what relevant content you’ll provide when the opportunity rolls around.
Establish Yourself As a Community Resource
Some local companies may find that creating content that’s focused on their local community allows them to increase their authority on their website. Visitors are looking for location-specific content, which is often especially helpful. Remember to have a clear intent and maintain relevance to avoid your content becoming filler.
Use Quality Reviews to Their Fullest
Over recent years, customer reviews have become an important part of the decision-making process for many consumers—including Google’s algorithm. When you receive plenty of high ratings, Google understands that your business is relevant to your prospects’ searches. As a result, you can build more brand authority and climb the search rankings. Invite clients to leave reviews by providing incentives, such as special offers and deals.
Call Today to Discuss Your SEO Strategy
Establishing your brand as a local leader allows you to target the people who need your services the most, and SEO is a powerful way to achieve higher rankings to increase your visibility. There are several important strategies for bolstering your local reputation, and NUVEW Web Solutions can help you explore them. Contact us today to speak to our digital marketing experts.