At NUVEW, we offer a range of digital marketing services for small- and medium-sized businesses throughout Indiana. In addition to general SEO–or search engine optimization–services, we also offer local SEO services. To learn more about how we can work with your company to help you reach a broader audience within your local community, please connect with us today.
What Is SEO vs. Local SEO?
Search engine optimization in its broadest sense refers to optimizing a website so that it appears higher on a search results page. As such, SEO can be used to target the entire online world. Local SEO, on the other hand, is used to target local customers. This is usually a much more important thing for brick-and-mortar shops that offer services that are location-specific.
Advantages of Local SEO
Building up your local SEO efforts has many advantages. Some of the benefits of implementing a local SEO strategy include:
- Building more online visibility amongst local customers
- Translation of that online visibility into more foot traffic into your business, more service calls, etc.
- Improving your Google maps visibility
- Improved relevance through local link building and content marketing
- Staying competitive with other local businesses like yours
- Improving your chances of gaining repeat customers
- Building community and becoming known for more than just the product or service you offer
- Getting more local reviews, which can be used to drive sales
- Building trust in your brand and your reputation amongst local customers
How NUVEW Can Help
At NUVEW, we have a team of SEO and local SEO experts who are ready to help you start building your brand today. Our team can help you by:
- Updating your content to ensure that it is optimized for local search;
- Creating new content for your website that is optimized for local SEO, including both blogs and webpages;
- Managing your social media pages and your Google My Business page;
- Helping your business to garner more customer reviews and engage with customers on a deeper level;
- Designing and developing an engaging website; and
- Implementing both organic and paid search tools designed to drive traffic.
Get Started Today
Connecting with local customers may be very important for your business – in fact, you may have no need to connect with non-local customers depending on your business type. If this sounds like you, then a deliberate and intentional local SEO strategy is key. At NUVEW, we can help. To learn more about our services for local SEO and why we’re one of the best digital marketing teams in Indiana, reach out to us today by phone or online.