Content Creation

The Science Behind Choosing Your SEO Keywords

Ready to Choose Your Keywords?

Your new website is all ready to go. You’ve got the perfect design for your business and your content is the bomb. So now what? Now you need to get people there. That requires the right SEO plan and strategies, including choosing the best keywords to get the most bang for your buck, so to speak. Keywords are a vital part of your SEO efforts. They can help you move up the rankings if you get them right. Essentially, choosing the right keywords allows you to decide which searches you want to rank for.

Know Your Goals

There are so many possible keywords to choose from. Depending on your particular business, there could be hundreds, or even more. However, before you start trying to decide which ones you want to compete for, you need to determine your goals. Of course, you want to make money, but your goals need to be more streamlined than that. For example, ask yourself how quickly you want to see results, what kind of traffic are you looking for and who is your audience? Answer these questions to help determine your goals.

Mix and Match

As mentioned there are all kinds of keywords, including both head and long-tail keywords. Head keywords consist of short, specific phrases, while long-tail keywords are longer phrases with less traffic, but also less competition. It’s a good idea to have at least some of both kinds.

Do Some Research

Once you’ve selected some keywords start doing some searches and see what comes up for those keywords. This will help you understand whom you’re competing with and how tough the battle will be. It will also help you narrow down your list and make adjustments as necessary. In fact, you should look at all the options closely and determine their relevance, their volume and their current rankings, as well. Lastly, pick the top candidates that best match your SEO goals.

Choose Wisely

Remember, choosing the right keywords is not an “exact” science. It will usually take some trial and error, but over time you will get it right if you follow these tips. Additionally, make sure you watch and track your results carefully so you can make adjustments as needed. At NUVEW we have an in-depth understanding of the keyword process and we help customers nail down the right keywords for their SEO strategies. Please contact us for help with your SEO efforts, including choosing your keywords. Call us at 219-227-8558, or click here to connect with us online.

Top Trends to Watch in 2018 for Social Media Marketing

Are You Ready for These Social Media Trends?

Another year has come and gone. Now that we’ve rung in 2018, it’s time to start looking ahead at what this New Year will bring. Technology is always evolving, as is the Internet and the ways we use it. Of course, social media is in constant flux and new trends are popping up all the time, including new social media platforms. Social media marketing continues to be an important part of almost all businesses and that means you need to be up to date on the latest trends evolving in the industry. So here are a few things to watch out for in social media marketing in 2018.

Video, Video and More Video

What’s your latest status? Actually, no one really cares too much about that anymore. The fact is, status updates are so 2012. These days, people want to see videos and a lot of them. Whether it’s posting pre-packaged video, live chat or live feed video, your users want to see and not just read about what’s going on. In fact, research shows that 43 percent of people want to see video, while nearly 52 percent of marketing professionals say video has the best ROI of all content.

How Valuable Are Influencers?

Influencers are still a huge part of social media and that trend will continue in 2018. If you can get a influencer in your market or expertise to follow or like you then you will likely see instant results. In fact, expect companies from large to small focus on social media influencers even more this coming year. Here are a couple statistics to back this up. Seventy percent of all teens that subscribe to YouTube actually trust social influencers more than celebrities. Additionally, more than 85 percent of all women use opinions expressed on social media before buying something. The bottom line, social media Influencers count.

Twitter is Lagging Behind

While Twitter obviously remains relevant in the social media industry, its influence is dwindling. Facebook and Instagram are both seeing much better results than Twitter when it comes to marketing. This past year, Facebook, Instagram and LinkedIn all had success generating new followers, while Twitter was far behind the competition. So what will happen in 2018? Most likely, executives at Twitter will implement the necessary changes to make Twitter just as relevant and popular as other social platforms.

Stay Current With the Latest Trends

When you rely on NUVEW to keep your website current with the latest social media marketing trends you won’t get left behind. NUVEW will help you up your social media marketing game and achieve quality results. Please contact us today for help with your social media marketing strategy by clicking here, or by calling 219-227-8558.

How High Is SEO on Your Priority List for 2018?

Time to Grow Your SEO?

It’s a new year and that means its time to take an inventory of your business. That could include several items, such as your goals for the coming year, your current bottom line and your marketing budget. Speaking of marketing budgets, just about every company’s budget includes digital marketing. Digital marketing has many components, and search engine optimization (SEO) is one of the most important. Whether you like it or not if you want to have a meaningful online presence, then you must have an effective SEO campaign.

Making a Push for More SEO in 2018

The reality is, most companies already know this so that shouldn’t come as a surprise. In fact, when it comes to SEO, most companies are making it more of a priority every year. Don’t take our word for it. According to a new research from Reboot, only 61 percent of the nearly 6,400 professionals that participated in the survey believe their marketing strategy is actually working. That same number reported that growing their SEO was their company’s top priority in 2018. That makes it the top priority for the coming year.

SEO Helps Generate More Leads

So why such a big push for more SEO? Those same professionals reported that the biggest challenge they face is generating website traffic and leads. SEO and paid advertising are both important for generating more business, but according to the professionals who responded to this survey, paid advertising is the most “over-rated” marketing tactic available. That means in order to increase traffic and leads, SEO is the key.

Content and Distribution Also Matter

Among the other key findings in the report, Reboot discovered that creating blog content was the second highest priority for 2018, with 53 percent naming this activity as a priority for the coming year. Content distribution came in third with 47 percent; marketing automation was next with 40 percent and interactive content creation with 38 percent. Meantime, in addition to paid advertising (broadcast, outdoor, print), being named as the most over-rated marketing tactic, respondents also named social media organic (13 percent) and paid online advertising (11 percent) as the next most over-rated activities.

Increase Your SEO Efforts Effectively

These numbers serve as even more reinforcement that SEO is still very important to digital marketing, and marketing in general. If you want your company or brand to have a strong online presence then you need to get your SEO strategy right. That’s why it’s a great idea to work with NUVEW. We’ll develop the right SEO campaign for your needs and help increase your traffic and your leads. Please contact us today by clicking here, or by calling us at 219-227-8558.