Sending out a weekly or monthly newsletter to your business’s/organization’s mailing list is one way to connect with customers and keep users engaged in your business. However, an email newsletter will only be effective at achieving your
If you don’t work in the digital marketing industry--and perhaps even if you do--you may be guilty of understanding or using the terms “content marketing” and “content strategy” interchangeably. However, content marketing and content strategy are distinct
In order to stay relevant and connect with customers, brands should be publishing content on a fairly regular basis. While the content itself needs to be engaging in order to be effective, there are also some technical
For companies today, the vast majority--if not the totality--of marketing is done online. While having a website and a social media presence are both a great start, the existence of a website alone isn’t enough to truly
Keeping a website fresh and up-to-date is a key part of a strong online marketing strategy, and a strong online marketing strategy is absolutely necessary for small- and medium-sized businesses in Indiana. But updating your website might
For small business owners throughout Indiana, maintaining an online presence is really important, and can help your business connect with customers and drive sales. While there are different strategies for growing your brand online, one of the
Small businesses may not have the resources or the bandwidth to engage in complex digital marketing campaigns to attract customers; however, digital marketing is still important. Indeed, consumers use the internet to find businesses and, without an
If you’re a small business owner in Indiana, then maintaining a website is an important part of your marketing efforts. Most consumers today use the internet to learn about and compare businesses, and to ultimately make purchasing
Your business’s website is one of its most powerful--if not the most powerful--marketing tools. With your website, you can share information about your business and your products and services, provide updates, establish yourself as an authority in
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