Category: Content Creation

If you’re a business owner who maintains a business website that features landing pages and blogs, good for you! You are on your way to a robust online marketing strategy. However, rather than just maintaining a website

Search Engine Optimization, or SEO, is the process of optimizing your website so that search engines can a) find it and b) place it towards the top of a search engine’s results page. If you don’t have

Today, there are more and more places that a business can post their content, including numerous social media sites like LinkedIn, Twitter, Instagram, and Facebook. One platform for posting content that can help a company gain traction

In today’s digital world, having a strong online presence is crucial to business marketing. And one of the most important elements of a digital marketing strategy is a business blog. But for those who don’t consider themselves

Sending out a weekly or monthly newsletter to your business’s/organization’s mailing list is one way to connect with customers and keep users engaged in your business. However, an email newsletter will only be effective at achieving your

If you don’t work in the digital marketing industry--and perhaps even if you do--you may be guilty of understanding or using the terms “content marketing” and “content strategy” interchangeably. However, content marketing and content strategy are distinct

In order to stay relevant and connect with customers, brands should be publishing content on a fairly regular basis. While the content itself needs to be engaging in order to be effective, there are also some technical

For companies today, the vast majority--if not the totality--of marketing is done online. While having a website and a social media presence are both a great start, the existence of a website alone isn’t enough to truly

Keeping a website fresh and up-to-date is a key part of a strong online marketing strategy, and a strong online marketing strategy is absolutely necessary for small- and medium-sized businesses in Indiana. But updating your website might