Small businesses in Indiana may be niche, local, and customer-focused (all things that can help earn brand trust and recognition), but the truth of it is that no matter how great your small business is, you’re still
As a business owner in Indiana, you’re tasked with running your company, which includes continually marketing to new customers. Marketing has changed a lot over the past decade; today, most marketing is done online instead of via
Most business owners aren’t giving a lot of thought to their business website, especially if they are already engaging in some form or digital marketing, be that content marketing, SEO integration, social media marketing, or a combination.
What is A/B testing and is it something I should be doing? Digital marketing, which has proven to be crucial for a business’s success in today’s world, is, in large part, the process of identifying your target
Creating relevant content is key to your content marketing strategy, but how do you get there? Gone are the days of radio ads and billboards, flyers and attracting new customers purely through word-of-mouth marketing. Today, most customers
Studies prove that a well-designed website is essential to keeping your customers on your site for a while longer than just any other site. It is imperative that your website is visually appealing and easy for visitors
If you have been in business for five years or more now, your customers probably use your website to get information about your products and services. It is good that you have trained your customers to use
Business is very competitive, and you want to make sure you come out on top. You will come out on top when you use all the advantages of digital marketing. Digital marketing is advertising that is placed
As a business operating in your local community, one of your top priorities is to convert more leads into sales, thereby increasing your profit margins. But while maximizing conversions may seem easy in theory--offer a great product,
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