Category: Pay Per Click (PPC)

Most big businesses—the well-known box stores, department stores, and online marketplaces, like Amazon—start marketing products for the holidays weeks before the holidays even hit. For smaller businesses, it can be easy to fall behind the wave of

Businesses that want to reach more potential customers may consider a variety of online marketing tools to help them achieve their goals. One of those tools might be PPC advertising. PPC advertising, or pay-per-click advertising, is an

If your business has a website and is looking for ways to improve its online presence and audience reach, advertising may be your best bet. There are two different ways that you can garner leads: through organic

Digital marketers should be tracking and measuring the success of their digital marketing campaigns--the best way to do this is through monitoring digital marketing KPIs, or key performance indicators. Whether you’re running your own marketing campaign or

If you are looking for ways to promote your business and gain more online traction, then you may have considered Google Ads (formerly called Google AdWords) - an online ad service operated through the biggest and most

Businesses in Indiana today have a variety of different marketing tools available to them - social media use, content creation, and blog writing, website design aimed to enhance user experience, and the use of customer testimonials are

If your business has invested in any digital marketing services, or if you’ve done some online research regarding the implementation of an online marketing campaign, you’ve probably stumbled across the term “click-through rate” a time or two.

Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service

Top Tips for Choosing Your SEO Company Choices, choices, choices. Sometimes having so many choices can be a good thing, but in other cases, it just makes a decision a lot more difficult. This can be the