Online marketing is more than just creating a website, putting your product online, or advertising your business name. In fact, a great online marketing campaign factors in numerous different elements in order to be successful, including effective SEO (search engine optimization) strategies, a social media campaign, great content, and perhaps most importantly, an engaging and positive user experience.
Defining User Experience
User experience, referred to simply as UX amongst SEO pros, is a focus on a user’s perceptions and responses while using a website, and requires having a developed understanding of who one’s users are, what those users needs, and what a user’s values and abilities are. Whether or not a user (potential customer!) has a positive or negative user experience depends on a number of different website criteria, including:
- Findability; and
In addition to the above, things like website layout and visual design have a huge impact on user experience, too. So does mobile-friendliness; if your website cannot be easily navigated on a smartphone or other handheld device, experience for these users will be poor.
Why User Experience Matters
User experience is incredibly important, both for building long-term relationships with your customers and for some more immediate, practical reasons (i.e. if your potential customer cannot navigate your site, they’ll likely get frustrated and leave well before ever becoming a sale). CrazyEgg emphasizes that user experience is important because it affects:
- Customer loyalty;
- Conversion rates;
- Return on investment;
- Efficiency and productivity; and
- Customer satisfaction.
So How Can I Improve UX?
If you want to improve UX, the first thing that you need to do is start understanding your customer. Who is your customer? Where do they live? What do they want? What do they value? How can your product or service meet their needs?
Once you understand your customer, the next step is understanding online marketing and some basic musts that your marketing strategy should incorporate, such as a blog, social media usage, and mobile-friendly platform. From there, some proven strategies for enhancing UX include:
- Testing different approaches;
- Trying out responsive web design;
- Providing good–but not overwhelming–information (i.e. keep it simple);
- Using customer surveys; and
- Reworking your calls-to-action.
Working with an Online Marketing Company Can Help
If you’re not an online marketing specialist and are worried about successfully running your own operation, the last thing you want to concern yourself with is creating a website that rocks. Luckily, our team at NUVEW is here to do that for you. We specialize in various elements of online marketing, including social media marketing, SEO, website design, and yes, user experience!
For a consultation with our team about how you can improve your website and connect with more customers today, please call us at 219-323-3343 or send us a message directly.
Your Company’s Website
Let’s take a minute to look at your website. Does the design still meet your needs? Is it easy for your clients to use? When did you introduce it for the world to see? If it is over five years old, then it’s time for a website redesign. It is an investment worth making because every day more and more people are using the internet to purchase goods and services. Don’t be left in the cold — update your website today.
Current Website Design Fundamentals
Technology moves fast and with it brings change. In the old days if customers needed something you had to offer and your site moved very slow, they would wait — not anymore, now they go right to your competitor. Also, your site needs to be mobile ready. At NUVEW, we stay current with technology and can help you update your site. There are other fundamentals that are necessary for your website to be successful, such as social media and security.
Here are the design fundamentals:
- Fast Loading — Your site needs quick loading times for all users on all devices. There are programs you can use to see your website speed.
- Mobile Ready — Just about everyone in American has a smartphone. Your site needs to feature a mobile-friendly design so your customers can use your site when they use their phone to search.
- Tracking Enabled — The only way you can tell if your website is doing what it should is by using Analytics. Your web design must have the functionality to mark critical indicators such as traffic, goals, and conversions.
- Impactful SEO — SEO is mandatory and what it does is it helps your website move up the ranks and onto the first page of Google Search.
- Enabled CMS — Include a back-end Content Management System in your web design so your clients can respond to you! People like to comment.
- Conversion Optimized — Campaign landing pages keep users moving through your site and will direct them to schedule an appointment, request a product demonstration, and even make a purchase.
- Email Marketing — Everyone still uses email to communicate. Please make sure your email link is on your website and check it often.
- Social Media — Make sure your social media accounts are linked on your website. Your clients will then have the opportunity to connect with you on your social media accounts.
- Strong Security — Security is super important. Your web design should include basic security and privacy protocols to protect client and user data.
Contact NUVEW for Website Redesign
NUVEW has transformed numerous websites over the years. We understand how technology prompts change and often sites need to be refreshed and updated. Our experienced web designers will update your website that features all the fundamental design elements. We can improve your online presence. Please contact NUVEW today by clicking here, or by calling us at 219-323-3343.
Your Website Should Create An Immediate Impact
Think about how you search the web in today’s world of instantaneous information. You can click on 10 different websites within seconds of searching for keywords. How can you make sure as a business owner that web searchers remain on your website?
First impressions can make or break your online presence and here’s why web design impacts whether users will stay or move on to the next click.
It’s a matter of seconds. With so many options in most searches, users will judge your site quickly and swiftly. With more choices, it’s easier for potential clients to move on to another site and leave yours behind. A good, solid design helps keep searchers interested.
It’s a sign of reliability. Good design reflects accuracy of information. Viewers are more likely to trust your website content if it is presented in a professional manner.
It’s also an indicator of your business. If your website looks like it was designed back in 2000, what could that say about you as an entrepreneur? Maybe that you are out of tune with today’s marketing or that you don’t keep up with your business in general. A current and clean look shows you are on top of all aspects of your company.
It’s key for more clicks. If searchers leave your website after a bad first reaction, then why would they return? Part of prompting return visits and clients is having a website that people will go to and come back to.
It’s about mobile too. Maybe your design is good to go on a laptop or desktop but doesn’t pass muster on a smartphone. Think about how many times you launch web searches on your phone when you are out and about. When a site is unreadable on a mobile format, it is frustrating and can indicate a company’s lack of being in the know. Mobile design is as important as desktop design.
It’s beyond design to navigation. Let’s say you have a great layout with great visuals and vital information on your homepage all offering a great first impression. But what about the step beyond with menu navigation? Ensure that once you have eyes on your site that it is actually functioning properly with easy-to-find navigation and menu tools.
Creating Website Design For Your Company
At NUVEW, we understand the intricacies of design and navigation and how it all works together. We keep your site responsive to all devices, which is so essential in today’s business world. We work with each and every client to conform the site to the company’s products or services. Whether you need an updated look and feel or are starting from scratch, our team of professionals can create a website that will make your company shine.
Discuss Options With Our Expert Team
We are happy to sit down with you to discuss your business and outline our website design ideas. Reach us by phone at 219-323-3343 or connect with us online.