Responsive Website

Is Your New Web Design Going to Please The Eyes?

Your Website Must Pass the Eyeball Test

Looking for a new website to be the face of your online business? There are a lot of things to consider when building and designing a website. And these days, you can’t afford to get it wrong. Websites don’t necessarily come cheap, and if you don’t get it right you’re not going to get the traffic, or the conversions, you desire. On the other hand, if you hit it out of the park, then your business could see some amazing returns.

Looks Matter

Some of the most important things to remember for web design include creating a responsive website, how much video, images and chat options to include, your navigation structure, and your color scheme. All of those things matter. But when it’s all said and done, you have to ask yourself: does my website pass the eyeball test? In other words, do you like the way it looks? After all, the first impression your visitors will have when they visit your business online will be how your website looks. If it doesn’t grab their attention, they are less likely to stick around and become a conversion.

Your Eyes Must Like it

Because you never get a second chance to make a first impression, it’s imperative that you get your web design right. It has to pass the eyeball test. It all starts with using the right template for your business, and for your type of site. There are plenty of different sites to choose from, including ecommerce sites, online stores, blogs, and many more. But no matter which type you prefer, your design must sparkle. The first impression visitors get will play a big part in how long they stay on your site. It will also play a key role in the image you portray about your business. If you send the wrong message with your design, it’s hard to recover.

Tell Them What’s Important

Your web design should also tell visitors what’s important and why it matters to them. That first landing page should offer them valuable content, as well as clear direction about what to do next. A good website also includes clear branding, easy-to-read text, a defined color palette, simple navigation tools, powerful images, clear and concise content, and modern design and features.

NUVEW Passes the Eyeball Test

You put a lot of time, effort, and money into your website. Make sure all that effort is worth it. By creating a useful website with the right design you can grow your online presence. Contact NUVEW today to get the right website design that always passes the eyeball test. Click here or call 219-227-8558.

New Local Services Ads from Google

Do you provide a local service and are advertising on Google? Would you like to be listed on the top of a Google search? Managing ads on Google is about to become more localized with Local Service Ads (formerly named Home Service Ads). Now, this is a separate feature from AdWords and Pay-Per-Click campaigns where potential customers will contact you, and your leads can be managed directly through the app.  (Android and iOS compatible)

What are Local Service Ads?

Simply put, a better way to advertise your local service. Clients no longer have to scroll through pages of a Google Search. The Local Service Ad is at the top of a Google Search. You click on the text ‘50+ garage door services in Atlanta’ to expand the page. All the participating local services will be listed. There is also drop-down menu for specific services and a zip code search.

The potential client can then call or send a message by clicking on the ad.  With the Local Services app, businesses can quickly reply to messages and manage clients. It is important to respond immediately.

How to start advertising with a Local Service Ad?

Your business must be approved by Google. First, apply with Google to begin the verification process.  This includes insurance and licensing requirements. Employees are also required to go through a background check. Because of the process, don’t expect your ad to be approved overnight. The Google Guarantee badge is given when the company is approved. Only certain services can be advertised with Local Service Ads.

What Services?

Locksmiths, plumbers, electricians, HVAC, and garage door services

Are Local Service Ads in NWI?

Local Service Ads are only available in these major cities:

  • Atlanta, GA
  • Boston, MA
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, CA
  • Miami, FL
  • New York, NY
  • Philadelphia, PA
  • Phoenix, AZ
  • Seattle, WA
  • Washington, D.C.

What is the cost?

Cost is based on location, service, and lead type. You pay when a potential client calls or sends a message. If a lead is not legitimate, you can submit a dispute with Google to get your money back. A weekly budget is set according to the number of leads you want. Your budget can be easily tracked and managed in the app.

Why should you use Local Service Ads?

  • Your company is at the top of the Google Search page
  • You only pay for leads related to your service
  • Easy way to build the Google Guarantee
  • Convenient use for you with the app to manage and reply to customers
  • Direct communication with potential clients

What can NUVEW do to help you?

Do you want to advertise on Google? This feature is not yet available in NWI area, but here at NUVEW we stay current with Google updates. Other than organic searches, Pay-Per-Click and Google AdWords are the ways to offer your service on Google. If you are interested in increasing your advertising with Local SEO or PPC, contact us today. Call us at 219-227-8558, or click here to reach us online.

Web Design Designed for Conversions

More Than Just a Pretty Design

Everyone with a website wants their site to look great. After all, if your website is boring or dull looking, anyone who arrives to your site might not have much reason to stick around very long. However, ultimately, the purpose of most websites is to increase business. That means, even if you have a lot of traffic, your website isn’t very effective unless it actually gets conversions (sales). That’s why you decided to create a website in the first place. So, if you’re getting a lot of traffic, but not getting many conversions, then it’s time to take a look at your web design.

Key Web Design Aspects

Here are some important web design factors that you should consider if you want to increase your conversions.

Video – quality, informative videos are great for any site. Not only do they attract readers and keep them on your site longer, but they also help increase sales. Some companies say videos help increase their sales by more than 100 percent.

Color – the colors you choose also factor in your sales. Having a red call to action button can make a big difference in conversions. In addition, you might want to consider your main target audience, and what colors they will to respond to best.

Trust Symbols – another important factor in getting more conversions is trust. When you display symbols that users already recognize and trust, like PayPal, Yelp and others, visitors are more likely to buy.

“Free” – let’s face it. Everyone responds to the word free. By offering free items with a purchase, you are more likely to get visitors to become conversions.

Clutter – while you don’t want your site to be too plain looking, it is ok to have open space. Too many design elements make your site look cluttered and this turns visitors off. That makes a conversion less likely.

Keep Forms Short – when someone is ready to make a purchase, they don’t want to mess with long forms that require too much information. Just stick with the most basic info so your visitors don’t get flustered and abandon their purchase.

Web Design Aimed At Conversions

At NUVEW, we have experienced web designers with the right tools to get you more conversions. We’ll design a site that fits your needs and gets you results. Please contact us today for web design that’s designed for sales. Call 219-323-3343, or click here to connect with us online.