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5 Top Tips to Reduce Your Website’s Bounce Rate

Digital marketing has opened new doors for businesses. Your website acts as an advertising tool that features your brand’s best qualities and attracts potential clients as a result. As your website data likely reveals, however, just getting visitors on your site isn’t enough. An engaging, personalized customer experience is necessary to turn that website visitor into a repeat customer—and fortunately, any business can make changes to its website to achieve this. NUVEW Web Solutions offers five of our top suggestions for reducing your website’s bounce rate. Call today to speak to a web development expert. 

What Is Bounce Rate?

When a visitor views a single webpage and leaves without completing an action, such as making a purchase, that factors into your bounce rate. It’s not unusual for this to happen occasionally, but if your website has high views but low engagement, something isn’t working. A high bounce rate occurs due to many reasons, and getting to the root cause of the issue is essential to increasing engagement. Keeping clients on your page is a critical part of a website’s success. So, why do visitors leave websites, and how can you reduce the risks of losing a potential loyal client? Here are five recommendations. 

    • Reduce Page Loading Time. A website’s speed is critical to user engagement. Even a fraction of a second can mean the difference in whether a visitor leaves or stays. When users have to wait more than three seconds for your website to load, user experience drops dramatically, regardless of your website’s visuals and content. This is especially true for mobile users, who tend to become more frustrated with slow loading times. 
    • Boost Site Search Functionality. Don’t overlook your website’s search feature. A search box makes it easy for a user to quickly find the information they need. Optimizing your website for searches can ensure clients spend time on your website finding the information they didn’t see immediately. 
    • Easy Navigation. Visitors want to easily access the information they seek. The easier it is to find what they need, the less likely they’ll click the back button and go elsewhere. A clear, organized menu at the top of the website is an effective way to improve your website’s navigation.  
    • Visually Stunning Design. Naturally, a memorable website design earns a user’s trust. We’ve all visited websites that are unorganized, visually overwhelming or look otherwise suspicious. First impressions matter, and visitors immediately notice your website’s theme, colors, fonts and graphics: every choice contributes to a positive user experience. Web design combines visual appeal with functionality to grab a user’s attention, therefore keeping them on the page. 
    • Consider Your Mobile Layout. Studies show that mobile website visitors have less patience than those who are viewing your page on a desktop. A responsive website design is paramount to a low bounce rate. Avoid lengthy, disorganized paragraphs of text and focus on shorter headers that viewers can read at a glance. 

Call a Web Design Expert Today

If your website’s bounce rate is higher than expected, there are many methods to improve the user experience and increase conversions. NUVEW Web Solutions is ready to help you build a functional website that furthers your goals. Call us today to begin. 

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