You’ve probably noticed that a website looks different depending on whether it’s accessed on a smartphone, a tablet, or a laptop or desktop computer. Some sites are really responsive, which means that however they’re accessed, they look great and are user-friendly. Other sites, on the other hand, aren’t responsive; when they’re accessed on a tablet or smartphone rather than a computer, they don’t load and display properly, and navigating them is next to impossible.
When a website isn’t mobile-friendly, it’s not as accessible to users, and its search engine ranking can take a hit. Optimizing a website for mobile-friendliness is ideal for SEO and for improving the customer experience. Here are a few ideas for making your website more mobile-friendly—
Prioritize Mobile-Friendliness from the Get-go
Rather than trying to make your site mobile-friendly after it’s already been built and is up and running, it’s best to prioritize mobile-friendliness from the get-go. In other words, build your site to be mobile-friendly! This is something that can be done whether you’re building your site from scratch or are using a premade template to make your site.
Consider Stacking, Not Shrinking
One thing that some companies do when designing their websites is to shrink a web screen so that it can be accessed on a smaller device. Rather than shrinking the content so that it all fits on a single screen, why not try stacking it? This can be easier to navigate, more visually appealing, and makes for easy scrolling.
Make Sure It’s Navigable
Even when a website looks great on a mobile device, it may not be great to use. That’s because being mobile-friendly is about more than just presentation alone; you also need to think about the navigation. It can be hard to figure out how to get to the contact page, or add something to your cart, or learn more when navigating a website on a mobile device. We strongly recommend incorporating a navigation tool at the top or bottom corner of the mobile display that easily directs a user to wherever it is they want to go.
Get Help from a Professional
While you may know what a great mobile design looks like from the user’s perspective, you may not know how to create one. If you don’t have experience with responsive design yourself, it’s time to call a professional. At NUVEW, our website design and development experts can create a website for you that looks great regardless of on which type of device it’s accessed.
To learn more about NUVEW and how we can help you, please call us directly today or send us a message at your convenience. We look forward to working together!