Category: Search Engine Optimization (SEO)

Implementing a search engine optimization (SEO) strategy for your business is an important part of bringing in website traffic and building leads. For many businesses, though, there is confusion over whether a traditional SEO strategy or a

There are two main ways to bring traffic to your website: paid advertising tactics and organic search strategies. While paid advertising can work wonders, organic search traffic can have better and more meaningful long-term results. Here are some ways

Many businesses have decided to make the switch to online platforms, especially following the uptick in online shopping brought on by the COVID-19 pandemic. But getting started with an e-commerce platform and really succeeding at it can

Having a blog on your website and updating it regularly is an important part of content marketing and making sure your marketing efforts are competitive. But knowing what to post on your blog is a lot more difficult than

As you develop your website and build out your content, one important aspect that you don’t want to overlook is the significance of a call to action, sometimes called a CTA. A call to action should be

If your business is showing up on different platforms—as it should be!—it’s important that you display brand consistency in your posts and content. This can be difficult to do, especially if you have different team members responsible

There are numerous ways to convey information to customers. One creative and visually appealing option is the use of an infographic. Before you throw an infographic up on your website and expect high conversion rates, though, it’s

Each year, Google’s algorithms get an update, and trends and requirements for maximizing search engine optimization (SEO) shift. As you build and edit your website and create content for 2022, here are some upcoming changes to SEO

For businesses trying to get ahead of competitors in the digital age, having a presence on as many relevant social media sites as possible is critical. One important social site that your business should be using is