Category: Search Engine Optimization (SEO)

Search engine optimization, or SEO, is a marketing tool that’s been of critical importance for the last decade. But as technology gets smarter and trends change, relying on keyword stuffing, content density, and lots of links just

Small businesses in Indiana may be niche, local, and customer-focused (all things that can help earn brand trust and recognition), but the truth of it is that no matter how great your small business is, you’re still

Most businesses aren’t overly focused on their marketing efforts; instead, they are committed to providing a great product or service and ensuring customer satisfaction. But doing good business only goes so far in today’s digital marketing age.

As a business owner who’s attempting to grow their online presence, understanding the basics of SEO--search engine optimization--is a necessity. However, SEO can be confusing, and attempting to implement an effective SEO strategy on one’s own may

Many companies throughout the state of Indiana have been in business for decades, and have been serving customers long before the internet was even a thing. Back in those days, word-of-mouth marketing--which refers to simply having your

If you have been in business for five years or more now, your customers probably use your website to get information about your products and services. It is good that you have trained your customers to use

Business is very competitive, and you want to make sure you come out on top. You will come out on top when you use all the advantages of digital marketing. Digital marketing is advertising that is placed

As a business operating in your local community, one of your top priorities is to convert more leads into sales, thereby increasing your profit margins. But while maximizing conversions may seem easy in theory--offer a great product,

Marketing one’s business today starts with a great website. Indeed, in the digital age, a large percentage of consumers use web-based information to make purchasing decisions, and many make those purchases online through a company’s website. Which