Search Engine Optimization (SEO)

The Science Behind Choosing Your SEO Keywords

Ready to Choose Your Keywords?

Your new website is all ready to go. You’ve got the perfect design for your business and your content is the bomb. So now what? Now you need to get people there. That requires the right SEO plan and strategies, including choosing the best keywords to get the most bang for your buck, so to speak. Keywords are a vital part of your SEO efforts. They can help you move up the rankings if you get them right. Essentially, choosing the right keywords allows you to decide which searches you want to rank for.

Know Your Goals

There are so many possible keywords to choose from. Depending on your particular business, there could be hundreds, or even more. However, before you start trying to decide which ones you want to compete for, you need to determine your goals. Of course, you want to make money, but your goals need to be more streamlined than that. For example, ask yourself how quickly you want to see results, what kind of traffic are you looking for and who is your audience? Answer these questions to help determine your goals.

Mix and Match

As mentioned there are all kinds of keywords, including both head and long-tail keywords. Head keywords consist of short, specific phrases, while long-tail keywords are longer phrases with less traffic, but also less competition. It’s a good idea to have at least some of both kinds.

Do Some Research

Once you’ve selected some keywords start doing some searches and see what comes up for those keywords. This will help you understand whom you’re competing with and how tough the battle will be. It will also help you narrow down your list and make adjustments as necessary. In fact, you should look at all the options closely and determine their relevance, their volume and their current rankings, as well. Lastly, pick the top candidates that best match your SEO goals.

Choose Wisely

Remember, choosing the right keywords is not an “exact” science. It will usually take some trial and error, but over time you will get it right if you follow these tips. Additionally, make sure you watch and track your results carefully so you can make adjustments as needed. At NUVEW we have an in-depth understanding of the keyword process and we help customers nail down the right keywords for their SEO strategies. Please contact us for help with your SEO efforts, including choosing your keywords. Call us at 219-227-8558, or click here to connect with us online.

How High Is SEO on Your Priority List for 2018?

Time to Grow Your SEO?

It’s a new year and that means its time to take an inventory of your business. That could include several items, such as your goals for the coming year, your current bottom line and your marketing budget. Speaking of marketing budgets, just about every company’s budget includes digital marketing. Digital marketing has many components, and search engine optimization (SEO) is one of the most important. Whether you like it or not if you want to have a meaningful online presence, then you must have an effective SEO campaign.

Making a Push for More SEO in 2018

The reality is, most companies already know this so that shouldn’t come as a surprise. In fact, when it comes to SEO, most companies are making it more of a priority every year. Don’t take our word for it. According to a new research from Reboot, only 61 percent of the nearly 6,400 professionals that participated in the survey believe their marketing strategy is actually working. That same number reported that growing their SEO was their company’s top priority in 2018. That makes it the top priority for the coming year.

SEO Helps Generate More Leads

So why such a big push for more SEO? Those same professionals reported that the biggest challenge they face is generating website traffic and leads. SEO and paid advertising are both important for generating more business, but according to the professionals who responded to this survey, paid advertising is the most “over-rated” marketing tactic available. That means in order to increase traffic and leads, SEO is the key.

Content and Distribution Also Matter

Among the other key findings in the report, Reboot discovered that creating blog content was the second highest priority for 2018, with 53 percent naming this activity as a priority for the coming year. Content distribution came in third with 47 percent; marketing automation was next with 40 percent and interactive content creation with 38 percent. Meantime, in addition to paid advertising (broadcast, outdoor, print), being named as the most over-rated marketing tactic, respondents also named social media organic (13 percent) and paid online advertising (11 percent) as the next most over-rated activities.

Increase Your SEO Efforts Effectively

These numbers serve as even more reinforcement that SEO is still very important to digital marketing, and marketing in general. If you want your company or brand to have a strong online presence then you need to get your SEO strategy right. That’s why it’s a great idea to work with NUVEW. We’ll develop the right SEO campaign for your needs and help increase your traffic and your leads. Please contact us today by clicking here, or by calling us at 219-227-8558.

Which SEO Trends Will Rise to the Top in 2018?

Top SEO Trends to Watch This Year

Much like the changing seasons, trends come and go. Sometimes they show up out of nowhere and disappear just as quickly. The same can be said for SEO trends. Just when you think you have it down, something changes and it turns your SEO world upside down. So how do you keep up with latest trends affecting this extremely important aspect of your marketing efforts? Well, you start by staying in the know. With that in mind, here are some of the SEO trends that are expected to shape the SEO world in 2018.

Expect Search Improvements – search is getting better, including voice search, using the many personal assistants that exist today. Think Siri, Cortana, and Alexa. In 2018, you should expect image and video search to also improve when it comes to SEO. That means search engines are likely to make changes in how they treat these forms of media in an online search environment.

Voice Search Keeps Growing – back to the topic of voice search, expect this tool to continue to rise with so many smart speakers and assistants on the market. As more and more products connect to the Internet, voice search will have an even greater influence on SEO.

Knowledge Graphs Getting More Important – well-designed graphs featuring important information have continued to gain steam online and that trend is expected to continue. In fact, these data graphs could become even more important in the coming year.

Local Results Will Play a Greater Role – local SEO is already important, but expect location to become even more critical this year. That means, hyperlocal results – determining potential customers based on actual close physical proximity – will likely play a huge role in SEO, especially mobile search, in 2018.

Staying Up to Date With the Latest SEO Trends

It’s not always easy to keep up with everything new that’s going on with SEO. Especially, when you have so many other things on your plate. So don’t sweat it. Leave the SEO game to us. We stay on top of all the latest trends and important tools and strategies. When you work with NUVEW you’ll get expert help with your SEO campaign. Don’t get left behind using old SEO tools and strategies. Be sure you’re on top of your SEO game. Just call us today for help with your SEO at 219-227-8558, or click here to contact us online.