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Pay Per click

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Pay Per Click

Crown Point Pay Per Click

If you have a website and a business, the point of your website is no doubt to drive as many visitors to that website – and hopefully, convert them into sales – as possible. One way to do this is through organic search engine optimization tactics (SEO), such as great content, blog writing, social media, email campaigns, and inclusion of keywords. However, in many cases, organic SEO is too time or labor-intensive and can take months’ worth of time to really see results. When you need visitors to your site and you need them quick, pay-per-click advertising, also known as PPC, presents a unique opportunity.

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30%

Increase In
Conversions
With NUVEW
Web Solutions

Kriezelman Burton Associates Law, LLC PPC results
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It’s All About Visitors

Visitors from organic efforts are highly coveted, but they are by no means the only type of valuable visitors out there. Focusing on pay-per-click advertising, especially when combined with organic efforts, is one way to quickly drive traffic to your website. Here’s how it works:

As its name implies, an advertiser (you, the business owner) pays the advertising platform (Google or another search engine or website) a small fee every time that a customer clicks on the ad. Usually, these ads are found on search engine results pages – just above the organic search results, you will find the PPC search results. You can set a budget for your PPC ad, so that when it has generated a certain number of clicks, and therefore cost you a certain amount of money, it is discontinued. You can also leave a PPC ad open, although this could be financially unwise. PPC ads work because they allow you to advertise your business to relevant customers, significantly improving the chances that a customer will choose to click on the ad and visit your site.

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Our Professional PPC Campaign Experience

Keep in mind that PPC can become very expensive very fast. Because you choose how much you will pay for each click, you may get outbid by a competitor, or a competitor may beat you to the top of a search engine results page using their own PPC ads or organic SEO tactics.

In addition to the challenges of even getting your website displayed in ad form, keep in mind that it is not enough just to have your website advertised; you actually want users to click that ad and visit your site. This means that your ad should be skillfully designed, and employ the proper strategies to encourage consumer engagement.

At NUVEW, we have experience helping businesses big and small develop PPC campaigns that make a difference, and get the online traffic results that businesses are looking for. In addition to knowing the ins and outs of a great PPC strategy, we are also highly talented when it comes to organic SEO. By combining organic and nonorganic efforts, our professionals take the best of both worlds to help your business improve its online presence. Further, we keep your goals and your budget in mind, prioritizing the most economic and the most effective options.

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