If you have a website and a business, the point of your website is no doubt to drive as many visitors to that website – and hopefully, convert them into sales – as possible. One way to do this is through organic search engine optimization tactics (SEO), such as great content, blog writing, social media, email campaigns, and inclusion of keywords. However, in many cases, organic SEO is too time or labor-intensive and can take months’ worth of time to really see results. When you need visitors to your site and you need them quick, pay-per-click advertising, also known as PPC, presents a unique opportunity.
Visitors from organic efforts are highly coveted, but they are by no means the only type of valuable visitors out there. Focusing on pay-per-click advertising, especially when combined with organic efforts, is one way to quickly drive traffic to your website. Here’s how it works:
As its name implies, an advertiser (you, the business owner) pays the advertising platform (Google or another search engine or website) a small fee every time that a customer clicks on the ad. Usually, these ads are found on search engine results pages – just above the organic search results, you will find the PPC search results. You can set a budget for your PPC ad, so that when it has generated a certain number of clicks, and therefore cost you a certain amount of money, it is discontinued. You can also leave a PPC ad open, although this could be financially unwise. PPC ads work because they allow you to advertise your business to relevant customers, significantly improving the chances that a customer will choose to click on the ad and visit your site.
Keep in mind that PPC can become very expensive very fast. Because you choose how much you will pay for each click, you may get outbid by a competitor, or a competitor may beat you to the top of a search engine results page using their own PPC ads or organic SEO tactics.
In addition to the challenges of even getting your website displayed in ad form, keep in mind that it is not enough just to have your website advertised; you actually want users to click that ad and visit your site. This means that your ad should be skillfully designed, and employ the proper strategies to encourage consumer engagement.
At NUVEW, we have experience helping businesses big and small develop PPC campaigns that make a difference, and get the online traffic results that businesses are looking for. In addition to knowing the ins and outs of a great PPC strategy, we are also highly talented when it comes to organic SEO. By combining organic and nonorganic efforts, our professionals take the best of both worlds to help your business improve its online presence. Further, we keep your goals and your budget in mind, prioritizing the most economic and the most effective options.
Having a strong online presence is critical to building trust with consumers. Potential customers form an impression of your business based on search engine results, your website, and your social media platforms. We’ll help you strategically promote the information and offerings that best tell your story, leveraging the power of these online platforms to bring customers to you.
A well-designed website will hold your
customers’ interest longer and make them
more likely to return. Your website is your
online space to showcase and promote
your business, and we’ll make sure it
represents your company beautifully.
A responsive, user-friendly website is not
a luxury, it’s what your customers expect.
No matter what industry you’re in, we can
help you build a custom website with the
features you need and the high level of
quality your business deserves.
Over the years social media has
transformed from an online hangout
mostly for teenagers into one of the most
popular channels for promoting businesses
and products. Social media allows you to
engage with customers like never before.
A great website won’t do you much good
if no one ever sees it. Good placement in
search results can put your business first
in a customer’s mind, and bad placement
can make you practically invisible.
Opening a new office? Adding services?
Pay per click campaigns are a great option
for getting your message in front of a
targeted group of people quickly. We’ll help
you create eye-catching ads that will drive
visitors to your website.
PPC should not be disregarded as “cheating” the system, nor as a simple strategy that can be pursued by the layperson. At NUVEW, we know firsthand that PPC takes diligent work, marketing acumen, and experience.
If you are interested in learning how to drive more traffic to your business’ website than ever before, do not hesitate to contact us online or by phone today. We will provide you with a free quote to get started, and can meet with you to discuss your business’ online marketing goals and strategies moving forward.
Call our PPC experts today at 219-323-3343. We look forward to helping your business grow!
NUVEW created my law firm's new website with tons of content and videos. Hannah Trivette, the Regional Sales Manager, was with me every step of the way, and she was very accessible. I am a perfectionist, and fortunately, so is NUVEW. They worked
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We have found Hannah and the NUVEW team to be personable, competent and good partners. They take responsibility and ownership for their work, and that cultivates further trust. When faced with the inevitable challenges, they search for solutions and implement those solutions in
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NUVEW has been great to work with. Hannah and her team are very talented and professional. Every person at the Crown Point office has been very helpful and patient with our website development and social media. They are very proactive and their work
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Rarely in my professional or personal life for that matter has it been more of pleasure to write a sterling review as it is in this case. Hannah Trivett at NUVEW is a consummate professional. She and her staff are always accessible and
NUVEW did a great job on our website. They were on schedule and the product was great. We are seeing about 25% increase in our online reservations in the 1st month. Would highly recommend.
Great web design and customer service! Hope to have a long relationship.
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Working with NUVEW has been an absolute joy. They have been extremely professional and attentive all throughout the design process of our company's new website. We are very happy with both the result and our ongoing relationship with Hannah and her team!
NUVEW has been great to work with. Their team is very talented and well rounded. It has been awesome to work with each person at all the different points of building a new site. I highly recommend them for all digital solutions for
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I would recommend NUVEW 100%. Hannah and her team have been an asset to our company beyond belief. They have converted our old and outdated website into a wonderful, customer friendly and easy to use website. We have received numerous compliments about our
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Hannah and her group are extremely helpful and always keep traffic flowing to our business' website through updates and improvements. I would strongly recommend NUVEW.
NUVEW is hands down the best internet marketing company out there. I feel really lucky to have been referred to Hannah Trivette and her team by a colleague. They have done fantastic work for my law firm in increasing our visibility to potential
Hannah and her team have done an excellent job redesigning our website. She explained the marketing process in an uncomplicated way and is very responsive to any questions we have. I would definitely recommend Hannah and the NUVEW team to anyone wanting to
Hannah and NUVEW have been amazing! We love our new website design and appreciate all of the time and effort that they spent making sure that everything was perfect. Hannah is always quick to respond to emails and offer assistance and training. She
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Hannah and her team did a phenomenal job redesigning my firm's website. I could not be happier with the results! The team at NUVEW is efficient, responsive and client-focused. I would recommend to anyone who asks.
NUVEW is very attentive to details and you don't have to chase after them to get things done! They have been very good to work with.
Working with Hannah and her team at NUVEW has been a true pleasure. She responds extremely quickly and is always checking in to make sure we are happy with everything. We couldn't be more thrilled with our website or the services provided, they
Absolutely the very best web design/marketing company around!! Wonderful customer care/service. Their staff went over and beyond to assist our firm with our website and marketing, and, they continue to do so on a regular basis. Number 1 in our book!!!
I am currently working with and just launched my website and I am beyond happy with the results and how I am presented through my work. Thank you, Hannah and the Team - you guys are awesome and truly overdeliver! So happy I
Hannah and her team were great to work with! There was constant communication, and it was a very interactive process.
NUVEW is a fantastic company. We hired them to create a new website for our business and could not have been happier with the experience or the result. The price was extremely reasonable, and their customer service was fantastic. We worked mostly with
NUVEW is outstanding. As a small law office, I was about to give up on internet marketing. I’m so glad I decided to give it one more chance with Hannah at NUVEW. She is always available to answer my questions and the web
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I must say..... I am THRILLED with the new website design that NUVEW did for us. They made this process so easy and now we have an impressive website that we are proud to show to our customers! Very pleased.
We are very pleased with NUVEW's ability to market our law office of expertise on the internet. Everything was handled with the highest level of professionalism. Hannah and her staff are extremely informative and efficient. The technology expertise is superb; far better than
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NUVEW has been with me since I opened my business. I trust them completely for my web design and SEO needs. They are always ready to answer my questions and available to help. The results have been a good investment and I highly
Not knowing about SEO and website development, I was wary of companies offering internet services, believing they promised more than they would deliver. Hannah addressed my concerns in an upfront and honest way. Once NUVEW went to work, the process was stress-free and
These guys did a spectacular job on our website -- it looks really sharp, and our clients are impressed. Hannah Trivette was wonderful to work with.
I have worked with Hannah at NUVEW for many years. She is one of the most responsive vendors for my business, and we regularly recommend NUVEW to our colleagues without hesitation.
Would highly recommend NUVEW! Striking web design, highly professional customer service and reasonably priced. Hannah and the team were incredibly attentive to detail and responsive to all of our requests. They made the process of revamping our website as quick and painless as
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