Flossmoor Website Design

Why It’s About More than Just Having a Website

Having a website for your Flossmoor business is a great first step. However, we cannot stress the fact that merely having a website is not enough, which is why trying to create a website on your own isn’t advised. In fact, if you want to drive traffic to your website, enhance the user experience, and create leads that turn into sales, you need your website design to also focus on:

• Load speed. You need a website that is designed to load quickly; if your website loads too slowly, customers and potential customers will become frustrated with the delay, and leave your website before receiving the information that they need or becoming a lead.
• Responsiveness. Even if you have a website that is beautiful and functional when accessed on a desktop computer or laptop, if your website does not automatically adapt and reformat itself when accessed on a mobile device, such as a tablet or smartphone, then you have two problems: First, search engines won’t acknowledge it, meaning that your website won’t be displayed on a search engine’s results page, and second, users won’t be able to navigate it, meaning they are more likely to turn to your competitor.
• Search engine optimization (SEO). Search engine optimization is the process of optimizing your website so that search engines can find it, understand its relevance, and display it for users when keywords related to your business are searched. We focus on SEO from the onset of design, improving your website’s chances of getting more traffic.
• Content. Content is essential in today’s digital world when it comes to online marketing, and if your website is designed with the wrong content – or worse, with no content at all! – it probably won’t have the opportunity to make an impression on users. We design websites with content in mind, remembering that content refers to all things – text, images, information, etc. – found on a website.
• Images, graphics, and visual appeal. Finally, last but not least, we focus on images, graphics, and visual appeal. In fact, these elements are typically what draw users in initially, and the elements that make the biggest first impression on a user. We work with talented artists and design professionals who know how to create websites that wow.