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Search Engine Optimization

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Search Engine Optimization

Lowell SEO

SEO is an integral part of online marketing and success for businesses in Lowell and surrounding areas. However, most business owners don’t know the first thing about online marketing, especially SEO, and are unsure of where to start. At NUVEW, we simplify the SEO process by handling all aspects of search engine optimization for you, assessing your website’s performance on an ongoing basis, and making changes where necessary.

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30%

Increase In
Conversions
With NUVEW
Web Solutions

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Lowell SEO Services: Helping Lowell Consumers Find Your Business

When consumers are in need of a product or a service, they turn to search engines to find it. Typically using Google, a consumer will type in whatever it is they’re looking for – such as “Roofing companies in Lowell” – and then peruse results. Most consumers only click on the first one or two results that pop up; it is rare for a consumer to ever travel down the list of results, and even more rare yet to make it to the second page of results.

So, SEO means helping search engines find and recognize your business’ website so that the search engine can present it to a consumer when relevant. Seems pretty simple, right?

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How Can NUVEW Help?

At NUVEW, our Lowell SEO specialists know all the tricks of the trade when it comes to improving a business’ SEO. Because we understand that SEO is an ongoing process that is multifaceted, we have talented writers, skilled website designers and developers, PPC experts, and more on staff. We handle all SEO needs, ranging from content creation to website speed to URL structuring and more.

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What Are Search Engines Looking for?

Search engines use specific algorithms to help them find relevant and meaningful content for consumers. If your business is failing to meet the mark, a search engine won’t place it towards the top of a results page. Some things that search engines are looking for include:

  • Relevant and natural content. Search engines are looking for content that is relevant to the consumer and that is natural. Trying to “cheat” search engine algorithms by unnaturally incorporating the same keyword phrase two dozen times throughout a single piece of content – known as keyword stuffing – is not a good idea.
  • Authority. Search engines want to see that your website has some authority in your field. One thing that can improve your authority is link building, where you site other authoritative sites, and improve your presence so that other authoritative sites like back to you.  
  • Great UX. Standing for user experience, UX is a broad term that encompasses things like mobile optimization, how fast your site loads, the attractiveness of your website, how easy your website is to navigate, its bounce rate, and more.

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