As a business operating in your local community, one of your top priorities is to convert more leads into sales, thereby increasing your profit margins. But while maximizing conversions may seem easy in theory–offer a great product, engage your customer, make an ask, and voila!–it’s not always that simple. If you have a website, and even a skeleton of a content marketing strategy in place, then knowing what steps you can take to convert more leads into sales is critical. Here are some tips you can start implementing today–
Use Social Media (Especially Platforms Your Competitors Aren’t Using)
One way that you can reach more customers and increase your growth is to start using social media. If you’re already on some social media sites–the big ones are Facebook and Twitter–then consider expanding to social media platforms that your competitors aren’t using. One key to doing this successfully is to try to find a social media site that’s relevant to your target audience. For example, if you sell crafts or artwork, a site like Pinterest might be appropriate. If you’re in the pet care business, a site like Catster or Dogster might be ideal.
Do a Giveaway
Another way to both attract customers and increase your fan base and encourage people to transform from a lead to a sale is to offer a giveaway or some sort of freebie. Crazyegg.com suggests a social media giveaway coupled with a reward for people who share the advertised giveaway with their friends. Another option is throwing in something special–like a free tote–with every purchase that a customer makes.
Ask Your Customers Questions
A lot of companies are so preoccupied with providing their customers with information that they completely forget about the value of getting customer feedback. If you truly want to engage your customer and give them what they want–thereby increasing your conversion rate–you need to ask your leads questions. This can be as simple as asking what your lead is looking for in a product or sending a follow-up email saying something to the effect of, “We noticed you looked at the xyz product. Have you made a decision?”
Work with a Great Content Marketing Company
Finally, if you’re not already partnering with an experienced content marketing company, doing so may make a significant difference in your conversion rate. At NUVEW, we offer website design and development services, local SEO services, social media services, and content creation services. To learn more about how we can help you get more sales and fuel business growth, reach out to us today at 219-323-3343 or send us a message directly.