Marketing one’s business today starts with a great website. Indeed, in the digital age, a large percentage of consumers use web-based information to make purchasing decisions, and many make those purchases online through a company’s website. Which means that in order to attract more leads and convert those leads into sales, a well-designed website is non-negotiable. Here are five features of a great website that your company should surely incorporate:
1. Relevance
One of the most important elements of a good website is that its content is relevant. Don’t include website content that isn’t pertinent to what your customer is looking for. With that in mind, frequently updating your website with fresh, original, and relevant content can help to establish your company as an authority in your industry, attracting more customers.
2. Performance
Website performance is a broad category that incorporates numerous elements of functionality, including load time and speed. Essentially, you want your website to perform well; the last thing that you want is for a customer to attempt to make a purchase only to become frustrated by an inability to locate their shopping cart, or for your website to crash mid-buy.
3. Easy-to-Locate Critical Information
Your website must contain certain critical information, and this information must be easy for the user to access. Depending upon your business type, some of this information might include:
- Your company’s “About Us” page;
- A list of services and products;
- Pricing information; and
- Contact information.
When a user visits your company, they are most often trying to find out a) about your product or services or b) how to get in touch with you. Make sure this information is findable.
4. Clean and Attractive Design
There’s nothing worse than clicking on a company’s website only to immediately be overwhelmed by a deluge of images, funky texts, colors, and words upon words of information. Your website should be easy on the eyes, incorporate images as appropriate, and contain succinct content that doesn’t overwhelm the user. Remember that when it comes to website design, sometimes less is more.
5. An Ask
Finally, remember that your website should ask the user to do something. This is not only a way to engage the user, but also an important element in making a sale. The ask can be anything, from “buy now” to “contact us today” to “learn more” and more.
NUVEW Can Help
At NUVEW, we are experts in website design and content marketing, and understand the best strategies for attracting more customers and supporting business growth. For a consultation with our team about your web design and marketing needs, please call us today at 219-323-3343 or send us a message directly. We love helping local businesses succeed!
