Deciding on a Company and Domain Name

The components of an effective website are often in the details. Many companies don’t realize that their website’s domain name impacts their success. As such, companies should plan on spending some time coming up with a clever yet simple domain name that will further their digital presence. NUVEW Web Solutions provides tips for choosing a domain name that furthers your brand.

Keep It Simple

Think of a domain as an extension of your brand. Much like a tagline, something simple, catchy and short works best and is most appealing among your consumers. The shorter and simpler the domain name is, the easier it is to remember. Avoid hyphens since a domain with a hyphen might be interpreted as a spam website, which you don’t want to associate your business with. If a competitor took a domain you wanted, adding a hyphen isn’t a feasible solution because prospective clients may end up at the other company’s website before yours. 

Use a .com Extension

Today, there are many different domain name extensions. Some websites use .net or .org, while others feature niche choices like .blog or .co. Most businesses should stick with a .com extension for maximum credibility. The more niche the domain name extension, the less trustworthy the website may appear. Moreover, .com remains memorable, especially among those who aren’t tech-savvy. Smartphones have a .com button to make typing in a URL convenient, which is yet another reason to keep it simple. 

Integrate Your Brand

A domain name should be brandable and easy to recognize. You want your domain to stand out in your clients’ minds, so they should be memorable and unique. Think about what makes your brand special: using your company’s name itself may be more catchy and easier to remember. 

Do Your Research

Before you settle on your domain name, make sure that it is completely original. You don’t want to end up in a legal battle for accidentally using a trademarked name. Plus, you can avoid spending even more time finding a creative domain that aligns with proper SEO practices. 

Consider Including Keywords

Including a keyword in a domain can help increase the website’s search rankings in Google. Keywords tell the search engine about the website’s content. Adding keywords to your domain can further your SEO efforts when paired with well-written content and an excellent customer experience. The catch is that finding a domain with good keywords that isn’t already taken can be a challenge. Distinguish your domain by getting creative with how you include your keyword.

Act Quickly to Claim Your Domain Name

In the modern world of marketing, having a digital presence is often vital to a company’s success. You’ll want to secure your domain name soon to ensure you get the one you want. The best way to do that is by working with a web development company that can set up your new website for success. 

Our team at NUVEW Web Solutions can help you build a visually appealing, functional website featuring a memorable domain name. Contact us today to get started.