Don’t Trade Flashy Web Designs for Sales

Posted on January 19, 2016

Substance Over Style

The World Wide Web is a grand and wondrous place. They don’t call it worldwide for nothing. There are literally millions of different website designs all with the same purpose: to engage users and keep them coming back again and again. Many websites also have another very important purpose: that is to convert those users into customers, or those visits into sales. That’s why it’s vital for any website that is designed for e-commerce to really hit its mark. Websites need to be both functional and stylish, but many businesses make the mistake of letting a flashy web design get in the way of their ultimate purpose: sales conversions. If you don’t want that to happen to you, here’s what to avoid.

Animation Interruption

Animation is great for almost all websites, but it’s important to keep the animation in check. In other words, don’t let your animation take over and become a distraction. You have to have the proper balance. In fact, many times less animation can be even better. When used properly, it can be helpful and even engage your users and help turn them into conversions. However, when animation takes over and becomes the main focal point, it can actually do the opposite. It’s also a good idea to allow users to easily stop or start the animation, which keeps them in control.

Make Navigation Easy

A website should always be user-friendly. Anytime users have a difficult time navigating a site they are not likely going to stay long and they won’t likely come back for another visit later. While fancy web design can be successful at getting oohs and ahs, if users can’t easily find what they are looking for they will typically go to the next website on the list to see if they can find it there. It’s extremely important to keep the most relevant and useful information where it is easiest to find, including the call to action. First off, make sure you have a call to action, and secondly, make sure it’s clear and easy to find.

Don’t Make Them Wait

Lastly, another costly mistake to avoid is letting your web design be so grand that it slows down your website. No one wants to wait for slow loading pages or design features. If your design features slow down your site, most visitors won’t even stick around long enough to enjoy them. The bottom line when it comes to choosing the right website design is to remember to design for conversions and not for flash. At NUVEW, our web designers know that substance is more important that style. Please give us a call at 219-323-3343 or contact us online when you are ready for quality web design that is both stylish and functional.