Which Website Design Tactics Do Search Engines Like the Most?

Posted on January 26, 2016

Be SEO Friendly

When you set out to create a new website one of the most important factors to consider is your design features. Business owners use their websites for many different purposes but most companies with websites use them to market themselves in some capacity. Whether it’s direct or indirect sales, businesses use their websites to promote themselves with the hopes of furthering their bottom line. While there are hundreds of different web design strategies to choose from, every business owner should make sure that his or her website design is SEO friendly. So how can you accomplish this?

Is it Responsive?

There are several factors to keep in mind in order to make your web design SEO friendly, which will help your site stay high in the rankings, right where you want it. One of the most important factors for SEO is a to have a responsive website. That means your web design is built to work on all screen sizes no matter the device. With so many web users now on the move, mobile searches are constantly growing. If your website is not conducive to smaller mobile screens then users won’t stick around long enough to become buying customers. That means your web developer needs to create pages that can adjust to all different screen sizes, whether for desktop computers, laptops, tablets or smart phones.

Watch Your Words

Another very important SEO-friendly factor is the text you use. Every page on your website should have at least some written content, as text is one of the top features the search engines check when crawling your site. The more text you can add the better it usually is for search engine rankings, but it has to be relevant and useful. Too much text is not a good idea either, but as long as the information you provide is useful to your users, then it should help your SEO rankings as well.

Are Your Images Optimized?

You also need to make sure that your images are optimized, which will help increase their visibility for search engines. One way to optimize your images is by adding text to them. This will help them appear on search engines more often. You can optimize your images by creating captions, which help describe them, using HTNL attributes, or by renaming the filename for your images that include specific and relevant keywords used for searching.

NUVEW Can Help

These are just a few of the ways to make sure your web design is SEO friendly. Please contact NUEW to learn more about these important web design strategies, as well as other ways to help keep your website design up to par with best SEO practices. Click here or call us at 219-323-3343.